Grow Your Business In The Era Of Infinite Choices With Sales Force Automation

May 15, 2018

Grow Your Business In The Era Of Infinite Choices With Sales Force Automation

Getting sales, nurturing leads is no joke.

It is one of the toughest part of any business and doesn’t get easier a bit with the time.

If you’re like most businesses, your sales reps are often failing to connect with potential buyers at the right time. This is not because they are lazy or unmotivated — on the contrary, it is likely because they are overloaded with work. The only problem is, they’re working on the wrong things.

Most of the work they’re spending time on, such as writing and storing notes about leads, scheduling calls, setting follow-up reminders or entering data, is low-value compared to the value of time spent conversing directly with customers.

Using automation to facilitate these important interactions with potential customers can have a significant, positive effect on connection rates, conversion rates, and even your overall revenue. Although you might object to the concept of automating your sales process on the grounds that it is less human, irritating for leads, a distraction from building sales skills, a recipe for more dropped balls, or even something that you just don’t think your business is ready for yet — ultimately, none of these objections hold water.

Sales force automation solves the biggest challenges facing sales teams today and, with the technology in place, your efforts to turn leads into customers will see greater success.

Biggest Challenge For Modern Sales Teams

The majority of marketing leads — 79%, in fact — never turn into sales. It’s tempting to place the blame on marketing for this. After all, how is your sales team supposed to convert poor quality leads into customers? However, data shows that sales is equally responsible for this dismal conversion rate – 50% of marketing leads receive no follow-up from sales and 44% of salespeople give up after one attempt at follow-up with a lead, even though 80% of sales require five follow-ups after the initial contact.

Sales teams who connect with leads within an hour are seven times likelier to have a quality conversation than those who wait any longer.

They are 50 times more likely to succeed than those who waited more than 24 hours. This is an opportunity cost that you cannot afford to ignore.

Automating Sales Process

By automating the most simple and predictable tasks that you or your team spend time on, you can actually create more valuable, personal connections between your brand and your clients than if you performed all follow-up manually and individually, and more opportunities to learn from your leads.

Sales force automation, when approached thoughtfully and intentionally, can actually lead to a higher number of human-to-human interactions and maximize the quality of those conversations as well.

According to the recent survey, Sales Force Automation has produced:

  • 35% increase in deal closures
  • 19% reduction in sales cycle
  • 17% reduction in sales administration time

When these figures are applied to a multi-million dollar financial institution, the overall productivity and profit increase can be quite substantial.

Sales force automation is designed to lift that burden so they can leverage their time to spend more of their day speaking directly with leads and customers.

How Does Sales Force Automation Benefit My Company?

Perhaps, that’s every business owner’s concern of how implementing sales force automation can help the company to scale up.

Let’s have a run-down of few questions to get the better clarity of implementing SFA

  • How much information is collected about the customers contacts in your database?
  • What does it do for you?
  • Where do you capture the information that is critical to both winning your dream client and later serving them?
  • In what format do you keep this information and how do you share it with the rest of your team?
  • If today you were forced to start over from scratch, what would be the one thing you wished you had and in what form?
  • Do you quantify yourself, capturing your own personal metrics so you can improve from quarter to quarter and year to year?

No matter whether you have a small business or an established one but if you are still struggling to get your sales done seamlessly, you need some robust to automate your sales and that’s how Sales Force Automation steps in to streamline your entire sales process.

1.You Get On The Go Functionality

Your sales team should will be able to access all of the data from the system on their mobile devices before and during a meeting with a client or customer. It increases the ability to take care of business on the move. This means being able to complete a task from a smartphone, or a tablet and updating the system in real-time, that same as you would on a workstation laptop or desktop computer.

2.Get To Access Data While In The Field

If a portion of your team works at making sales from anywhere other than the home office, mobile SFA will directly benefit them. Not only will this prove true in regard to their preparedness for meeting with clients, but it also is reflected in the extra time they’ll free up for themselves to get other tasks done.

3.Makes Your Sales Team Independent

The more that you openly communicate with your team and show them how mobile SFA provides them with a backup database that actually grants them with more independence.

With today’s sales force automation technology, you can customize the messages your leads receive based on specific actions they’ve taken, questions they’ve asked, or demographic data. This means you can ensure that contacts only receive emails with information that is truly helpful to them and that you will avoid annoying contacts who are not ready to make a buying decision.

Using automation technology to customize these communications is actually far more efficient than having an individual from your team manage all of it. An automated system can track all of your contact’s preferences far more efficiently than any individual person can.

Wrapping Up

Sales Force Automation Software is absolutely a necessity for any business whose backbone is sales and customer relationship management. SFA software can cut down thousands of wasted work hours while improving productivity multiple folds. If you need your business to stay in the game against heavy competition, Sales Force Automation is the answer.

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May 15, 2018

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