Google Display Responsive Ads | Learn About New Google Ad Update

September 15, 2018

Google Display Responsive Ads | Learn About New Google Ad Update

Have you got the latest news from Google ???  Google Ads has undergone significant changes in the past few months and weeks.Google has rolled out new  ” Google Display Responsive Ads “

On June 27th, Google Ads did a massive overhaul of their platform in what most refer to as “the new Responsive AdWords.” But even more recently, Google has officially transitioned the platform into Google Ads.

 

Google Display Responsive Ads

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Google Display Responsive Display Ads Says

The ability to run and test multiple combinations of headlines and descriptions simultaneously using machine learning is exciting. It has the potential to save advertisers valuable time from repetitive A/B testing, as well as improve overall performances through showing the most engaging and relevant ads as often as possible.

Understanding Of Google Responsive Ads? 

Responsive Search Ads are Google newest, largest, and most flexible search ad format. Unlike traditional search ads, where you write your headlines and descriptions together to create 1 static ad text, when writing a Google Display Responsive Ads you can write up to 15 different headlines and up to 4 different descriptions.

Collectively, those headlines and descriptions can be arranged in 43,680 different permutations, which means the ad testing possibilities are nearly endless

Google will then automatically test different combinations of headlines and descriptions and learn which combinations perform best. Over the time, your Responsive Search Ads will serve the best message to different searchers depending on the keyword they search for, their device, their past browsing behavior, and other signals.

Google Responsive Search Ads can now show up to three 30-character headlines, a display URL with two 15-character path fields, and up to two 90-character description fields.

Benefits Of Using Google Display Responsive Ads

It Is Optimized Through Machine Learning

These new ad units will allow advertisers to input up to 15 different headlines and 4 descriptions. Google will then test and run all possible combinations to create the best performing configuration. No more A/B testing — Google’s AI will now autonomously test all possible outcomes which save advertisers valuable time.

It Allows Relevant Messages & More Text To The Targeted Audience 

These ads can feature 3 headlines and two 90-character descriptions. You can also specify their width, giving more space to show on mobile. This will improve the visibility of your search ads on mobile devices.

Your Ad Will Show Up In The Most Relevant Searches 

By using multiple combinations of headlines and descriptions, your ads will have the opportunity to compete in more auctions. This will help your message reach more customers by showing up for more searches.

Tips For Using New Google Display Responsive Ads 

Google has outlined some best practices for advertisers to consider to get the most out of the new responsive search ads:

  • Be sure to have at least another 3 headlines that do NOT include your keywords
  • Provide at least 8-10 headlines which relevant keywords to assemble your message into relevant ads
  • Be sure to have a keyword in 2 headlines
  • Try highlighting additional product or service benefits and features, a problem you’re solving, or highlight shipping and return information
  • Try creating headlines of different lengths. Don’t try to maximize the character count in every headline
  • Add at least 2 distinct descriptions.
  • Remember responsive search ads could show up to two descriptions at a time

 

Wrapping Up On New Google’s Update

Responsive ads are currently in beta. Contact your Google rep to see if you can get added to the beta. If not, they should be rolling out to all advertisers in the next few months. And stay tuned…

There are more issues that may cause poor performance within Google AdWords PPC Campaigns, but these are the most common mistakes we see when evaluating accounts. If you can avoid these mistakes, then you are well on your way to turning around your failing campaigns and making them a success.

 

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September 15, 2018

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