GDPR Facebook Ads - Know Facebook GDPR Compliance

October 06, 2018

GDPR Facebook Ads - Know Facebook GDPR Compliance

GDPR Facebook Ads takes data protection and people’s privacy very seriously and we are committed to continuing to comply with data protection laws.

Data protection is central to the Facebook Companies  -Facebook and Messenger, Instagram, Oculus and WhatsApp. This elite social media brand complies with current EU data protection law, which includes the GDPR.

GDPR Facebook Ads compliance preparations were led by our Dublin-based data protection team and supported by the largest cross-functional team in Facebook’s history.

Implications Of GDPR At A Glance

The General Data Protection Regulation, which went into effect May 25, 2018, creates consistent data protection rules across Europe. It applies to all companies that process personal data about individuals in the EU, regardless of where the company is based. Processing is defined broadly and refers to anything related to personal data, including how a company handles and manages data, such as collecting, storing, using and destroying data.

If you have anyone from the European Union in your database–maybe they signed up for your email list, or they visited your site and you tracked them that way–then they have certain rights under the GDPR.

These rights are as follows:

The Right to Be Informed 

People protected under GDPR have the right to be told how their data is to be used. Anything that happens to the data must be disclosed to them.

The Right to Object 

Under GDPR, people must explicitly give consent before any data is to be used. They have the right to object to the use of their data, and consent can be withdrawn as easily as it is given.

The Right to Data Portability 

If anyone under GDPR needs to see the information that an organization has on them, it must be presented to them. They must always have the option to see their data.

The Right to Rectification 

Any information on people protected by GDPR must be able to be edited when it is required by the person in question. Any edits to information must be carried out when requested.

The Right to Be Forgotten

Lastly, information on people protected by GDPR must also be deleted when required by said people. There are some exceptions to this, like laws that require data to be kept in the case of accounting and bookkeeping, but generally speaking, if someone requests the deletion of their information, it should be done.

Know About Facebook GDPR Compliance Regulation

GDPR Facebook ads

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The Court of Justice of the European Union recently ruled that anybody who runs a fan page, group or other such page on Facebook can be held partly responsible for any failures in GDPR compliance concerning users on the page, even if the offense does not originate from the page itself.

Likewise, if a page administrator fails to comply with the GDPR, Facebook can be held partly responsible as the provider of the platform that made the infringing data collection and use possible. This hinges on Facebook’s Insights tool, which allows page administrators to view demographic data on page visitors such as their location, interests, and location.

GDPR Facebook Ads – Things To Keep In Mind

1.Update The Privacy Policy

Given that the GDPR is a law that protects the privacy of EU citizens, you must update your privacy policy to become GDPR Facebook Ads compliant.

Let your customers know how and why you are using their data. Make sure to have your privacy policy on every landing page you have.

Remember that they have the right to be informed, so include everything you can as extensively as possible to keep things crystal-clear.

2. Use Cookie Notification Bar Using Facebook Pixel

You should display a prominent message when a page loads for the first time, informing your users what actions they can take to consent to your using of cookies.

3. Remove People From Your Custom Audience When They Don’t Give Consent

What happens when people unsubscribe from your email list? They’re literally removing their consent– they’re saying “I no longer want to be included in this.”

So the problem lies where marketers don’t remove people from their custom audiences who have unsubscribed from their email list.

In order to comply, your audience NEEDS to be able to retract their consent.

4. Do Not Share Personal Data That Aren’t GDPR Compliant

If you are collecting any sort of personal data, and you run it through a platform or system that isn’t GDPR-compliant, then you aren’t GDPR-compliant either.

You want to make sure that all the tools you’re using are GDPR Facebook Ad compliant. Ideally, you would also have a data processing agreement – DPA between you and the platforms you use to make sure that you are on terms that you both understand and consent to, in accordance to the GDPR law.

Social media is a powerful ally in this journey. By going beyond branding, you can turn social channels into powerful lead-gen machines. Focus on using the four tactics GDPR Facebook Ads compliance to avoid penalities of any kinds. 

What’s really important here is understanding how privacy and the laws surrounding it can really affect your business. It’s so important to pay close attention to this right now, because this could prove to be a big issue with Facebook and its advertisers.

 

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October 06, 2018

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