How To Create Facebook Lookalike Audience To Get More Leads

April 25, 2018

How To Create Facebook Lookalike Audience To Get More Leads

 

 

You’ve got profitable “Facebook Campaign” delivering amazing ROI and at par leads. Congratulations!!!  Creating a facebook advertising campaign is not easy and making it profitable means you have done an amazing job.  You deserve a pat on your back – Good Job. 

So; what’s next …you want to scale your Facebook campaigns even higher.  Your obvious reply will be:  Increase the Facebook ad budget!! Why dear?? Maybe that would work for a while. But; that’s a common practice that you fuel your ad campaign with money and it shoots up the results. We don’t want that. Furthermore; your audiences have been looking at your ads for a while and it has reached an exhausting level. You have burnt out your target audience…so what will you do?? Facebook Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you.

There inevitably comes a time when the vast majority of your target audience have seen what you’re advertising and they are either interested or not. If you keep advertising to that same group of people, your profitable Facebook advertising campaign will eventually become not so profitable. But; there’s no need to panic because that’s where Facebook lookalike audience come in.

What Is Facebook Lookalike Audience?

Facebook custom audiences also known as lookalike audiences are the branch of custom audiences. Facebook ad campaign gives you an option to create lookalike audiences from custom audiences. In doing so, Facebook will identify the key similarities between members of the original custom audiences and find similar users for you to target in a new campaign.

Facebook Lookalike Audience

imagesource

Facebook lookalike audiences tool is the most effective way to reach your ideal target audience even if they’ve never heard of your brand. And since you are creating lookalike audiences from custom audiences, you’ll have a basic idea of the type of users you’re targeting and what sort of products and messaging they’ll be most receptive to.

Facebook lookalike audience is one of the easiest possible way to reach new users who are likely to be interested in your business because; they’re similiar to the target audience who already are.

Let’s Understand It In A Basic Way…

When you set up targeting on Facebook based on location, demographics, interests, behaviors or any of the other options Facebook provides you are building a regular audience. As you select targeting options you’ll see your potential reach grow or shrink. 

When you build a custom audience you do not select any of Facebook’s built-in targeting options. Instead you upload a database of emails or phone numbers and Facebook matches those up with Facebook users.

We understand it with a concrete example…

Suppose you have a company that organizes kids parties. Parents who are intensively engaged in looking for a kid’s party often do not decide immediately when visiting your website that they will book their kids party with you.

To reach these people again you can create a Custom Facebook audience of people who have visited specific webpages on your website and you exclude people who have been on the thank you page. This way you spend the advertising budget optimally and get more results from your investment.

Learn How To Create Facebook Lookalike Audiences?

Now that you know how important it is for your Facebook marketing ad campaign to have a targeted audience we show you exactly how to create.

Step 1: Load your Facebook ad manager account.

facebook lookalike audiences

 

Step 2: Click on the “Tools” tabs which will have a drop-down menu showing various options

Step3: Go to “Audiences” tab from the drop-down menu

Facebook ads manager audiences

 

Creating-A-Lookalike-Audience.png

imagesource

Step4: Under the “Audiences” tab, click on the ” Create audiences” and choose “Lookalike audiences”

Lookalike-Audience-Creation.png

Step5: Now choose your source lookalike audience and choose the country. However; remember that your source audience should not be less than 100 people in the country you are choosing. If it doesn’t, Facebook will not let you create “Lookalike audience” for that particular country.

What-is-a-lookalike-audience-Facebook.pn

Step6:  Like shown in the above image, select the size you wish to use. This will be the % of the country that you wish to reach. The higher you choose, the more people there will be in the audience. However; remember that the similiarities will be loosely matched.

For e.g. if you choose 1% you’ll end up getting around 2 million people. Also; you should keep in mind that the smaller the country; meager the audience size.

Step7:  (A detailed version image explaining) A window will pop-up, next you will need to enter:

Source – Choose the custom audience you want to create a Lookalike audience from this can be your Facebook page, or a custom audience you previously created.
Country – Select the Country you want to target
Optimize For – Adjust this slider to indicate how much like your source audience you want the lookalike audience to be.

enter audience details

How To Target Facebook Lookalike Audience With Your Ad?

When you wish to show your Facebook Ad to a given lookalike audience, simply choose that audience from within the custom audience section when creating your ad targeting.

using a lookalike audience in an ad

 

Why You Should Use Facebook Lookalike Audiences?

When it comes to direct response advertising, re-targeting marketing is amazing. Because; the people being shown your Facebook ads have already interacted with your brand and shown some interest in it. They are your next best audience which are added to your current customer lists. Once they’ve purchased from you, they have already become your customer and less likely to go elsewhere. 

But what if you’ve exhausted both of these audiences, and they’re simply not responding to your Facebook ads?

That’s where lookalikes audience come in. When you are uploading the list of your customers, you can ask Facebook to find more people which are similar to them. This makes it a lot easier than trying to find specific interests to target and hoping that it works.

It makes sense!!!  For e.g. If you have an audience and they’re all into stitching and sewing, then wouldn’t you want to find other people that have a high probability of liking stitching and sewing?

This actually works if you are thinking to scale up your campaigns without straining your marketing budget. There are lots of marketing techniques when it comes to scaling Facebook ads but; not everything works for everyone. Facebook lookalike audiences are one of those custom audiences that you should at least attempt to hit when scaling up your campaigns.

Wrapping Up

Facebook Lookalike audiences are an exceptional way to reach new users.  When use this technique strategically, you can connect with the new users who are similar to your potential customers. This will help you generate high quality leads in an efficient way than doing lot of guesswork. This way you can then run re-targeting campaigns in order to keep them engaged and push them towards sales funnel.

By the way, if you’d like help creating your own custom audiences on Facebook, let us know here or in the comments. We’d love to help.

Imagesource

April 25, 2018

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Top 7 Whiteboard Explainer Video Tips That Talks About Your Business

December 01, 2018

Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting

Read More  
Facebook Ads | Top 6 Reasons Why Your FB Ads Are Not Converting

November 29, 2018

There were only 3 million active users on Facebook 4 years before; and as of 2018 there are more than

Read More  
Top Facebook Boost Post Tips - Get Results and Generate More Leads

November 13, 2018

Majority of the online marketers who wish to advertise on Facebook and get more leads using Facebook boost posts will

Read More  
Why Should Your Business Hire Explainer Video Company Instead Of Freelancers?

November 10, 2018

We all know the benefits that having a website can help you trigger brand awarenes; overhauling your public image virtually

Read More  
Animation Video Maker | Promote Your Brand With Our Corporate Videos

November 03, 2018

Whether you’re a beginner or already an established brand, SME Networks is an expert Animation Video Maker company that

Read More  
Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not

Read More  

Latest Events

CLO Engage Summit

Date: 10 January, 2019 - 10 January, 2019

India Investment Conclave

Date: 11 January, 2019 - 11 January, 2019

11th Global Intellectual Property Convention

Date: 17 January, 2019 - 19 January, 2019

PanIIT Conclave 2019 Artificial Intelligence

Date: 18 January, 2019 - 19 January, 2019

Mobile And Digital Marketing Summit

Date: 27 November, 2018 - 27 November, 2018

Emerging HR Summit

Date: 18 December, 2018 - 19 December, 2018

PITS - Pharma IT Summit

Date: 28 November, 2018 - 28 November, 2018

World AI Show - AI, MI & Robotics

Date: 22 November, 2018 - 22 November, 2018

TEDx IIFT Delhi

Date: 21 October, 2018 - 21 October, 2018

Decathlon India Run

Date: 14 October, 2018 - 14 October, 2018

3 thoughts on “How To Create Facebook Lookalike Audience To Get More Leads”

Comments are closed.

-->