Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not alone—the social media platform averages 1.09 billion daily active users. I do all the stuff, from making the Facebook page creative, setting demographics, boosting the page and so on yet; my Facebook marketing campaigns aren’t converting …..Why??? It’s just not you alone here with this problem; a lot of entrepreneurs doing social media marketing aren’t aware of how Facebook Ads work.

With more than two billion active monthly users, Facebook presents a huge opportunity for finding and connecting with customers across the world or right in your neighborhood. But, organic posts don’t always make it to audiences even if they follow your page. So if you want to connect with audiences on this platform, you’re going to need to use Facebook ads.

Facebook’s reach is waning, it’s pretty clear people love the site more than ever—70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to stats.

Why Choose Facebook Ads Marketing ?

Facebook has the best ad targeting tool.

This targeting allows you to get super specific about what audience your ad reaches. If you sell garden hoses, you can reach people who are interested in vegetable gardens and home improvement. If you sell a software-as-a-service tool, you can target those who’ve visited a landing page on your website.

 

Facebook Ads

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Here are some of the ways you can target your ads on Facebook:

  • Custom audiences – allows you to target existing customers or leads
  • Location – allows you to target by location i.e. city, state, country
  • Gender – allows you to target by gender male or female
  • Interests – allows you to target by interest such as fitness, entrepreneurship, fashion, literature
  • Behaviors – allows you to target by past behavior, such as someone visiting your website
  • Connections – allows you to target by people who already like your page, or who have connections that do

Top 7 Tips To Write Effective Facebook Ads Which Converts

1. Narrow Your Audience – Write For Them

When it comes to selling online, it’s tempting to write like you’re on stage at a conference. But if you want to be effective, you must write as though you’re writing to one person and one person alone.

This person, your target, is the one you need to woo and persuade. Just as though you were an in-person salesperson, you need to focus all your attention on this person and their needs.

Cut short; write targeted ads that speak to that very specific audience.

2.Have Different Ads Written For Different Demographics 

Your customers turn to you for a variety of reasons, so why would you use one blanket ad? Facebook’s strength is its ability to target, so don’t treat your ad like a billboard.

For example, imagine you’re a clothing retailer. You sell men’s and women’s apparel, as well as shoes, accessories, activewear, underwear, and even bath and body products. Many customers will be interested in some of what you have to offer, but many will be most interested in one area. Simply put, women will be interested in what you have for women; dont mix up everything.

3. You Need To Have Great Visuals Along With

Many smaller businesses—and even larger ones, especially in the B2B space have no idea of the importance of creative visuals.

When an image that doesn’t go together with your Facebook ad copy, it presents a jarring experience for a Facebook user. If the copy and the image don’t line up, they’ll wonder what the ad is actually advertising. They’ll be unlikely to click, and your ad will be wasted.

4. Have A Focused Call To Action

Top best Facebook ads marketing campaigns have a clear goal. Are you trying to increase brand awareness, get a lead, or sell a product? No matter what, your ad should have a clear call-to-action.

Without it, Facebook users will see your ad, but they’ll have no idea where to click, or what to do.

5. Let Your Facebook Ad Have Value

You’re paying for an ad, so it can be tempting to cram in as much as possible. You have to explain your product to people, after all. However, when it comes to Facebook ads, you need to keep it short, and lead with value.

What does someone get out of using your product? How will it help them? These are the areas you should focus on in your copy, and you should get these points across in a clear, concise manner.

6. Use Simple English So That Your Audience

Maybe you were a poet in college, but flowery language will muddle your message. It’s time to cut the verbosity.

Your number one priority should be writing a Facebook ad that’s easy to understand—for anyone, even a 5th grader. When someone sees your ad, they should immediately know:

  • What you’re offering
  • How it benefits them
  • What to do next

7. It Is Good To Have Real Perspective

You’re working to market your brand every day, so it can be tough to step back and make sure the copy for your Facebook ad resonates. Scroll through your own Facebook feed and take a look at the ads. Which ones make you want to click? Which ones do you simply scroll past?

It’s a good idea to get some perspective from someone besides yourself. You can hire a freelance writer or editor to write the ad for you, or help you brainstorm. You can also bounce the ad off a few coworkers, especially ones outside the marketing department, to see if they think it’s effective. Friends and family—people outside the business—can help as well.

As a marketer, you need to make sure you’re putting the ingredients together to create an ad that gets the job done, and strong copywriting is an essential part of a good Facebook ad.

Closing Thoughts

Social media is a powerful ally in this journey. By going beyond branding, you can turn social channels into powerful lead-gen machines. Focus on using the above mentioned Facebook marketing tools to generate more traffic and turn more of your visitors into leads.

 

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November 01, 2018

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