6 Tips On How To Write Explainer Video Script That Sells
Once upon a time…there was a.. We have heard this phrase million times and yet we want to hear the new stories and learn new things every day. Story script plays a vital role in portraying the message, the concept and ultimately what it wants to sell. From the ancient traditional people telling stories to the written world of explainer video script it is that content that engages and compel us to explain the complex message in a simpler way.
With the changing of time, in this digital era businesses prefer to use explainer animated videos to highlight their product/services which makes it easy to reach people, increasing brand awareness and adding fuel to the sales pipeline.
Explainer animation videos are nothing without a great explainer video script template. You only have a 60 seconds to pitch your product, so every word and frame matters more than ever. Also, when you break down your script, carefully go through each scene and determine what cast members, props, etc you need to make your explainer video come to life.
6 Tips To Write Explainer Video Script That Sells
1.Know And Understand The Problem First
A problem can be explained quickly in a precise visual, or a series of shots showing the same problem over and over again for each person. You need to experience the product through eyes of your key demographic.
Marketing an app for sexy maternity pants? Your protagonist should be a pregnant lady. Making an explainer video for a “Weight loss” products? Cast overweight people.
2. It Is Better If Its Shorter
Lengthy whiteboard, explainer video scripts are no-no thing. According to the explainer video experts, “the less you say, it is more likely people to remember”. Yes, it is true that marketing is all about talking and explaining in detail but, not with the explainer animated videos. Videos acts like an overview of your products and services, it’s like a “hook” , a bait that people catches when they get interested and this results into taking the next step.
3.Provide The Solution – Benefits Not The Features
The problem will persist forever. But there’s hope.
When you provide the solution, hit your product’s name hard at least twice. State clearly what your product does, but not how. Providing the solution is not the same as explaining the product.
It may seem like you should explain all the ins and outs at this moment, but don’t. Just get across the what. It gives the viewer something concrete to latch onto. It also instills curiosity as to how you’re going to make good on what you just laid out.
To emphasis this pivot, the best explainer videos change the music and camera to reflect the optimistic tone of the explainer video script. The narrator’s inflection can be more happy and upbeat.Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better.
4. Explain How It Works – Not The Technicalities
This is the most important part of your explainer video.
Here you should provide all the nifty details about how your product/app/software/services works.
Be selective with what factoids you chose to highlight. Answer any natural questions that would come from your product. This is your a chance to dazzle us with how great the product is.
If you have been following along on your explainer video script template, you’ve already piqued the interest of the viewer, so now you can actually do the explaining.
5. Convey It In A Tone Of A Story-telling
Your explainer video script should not be a typical corporate presentation, rather it should be an emotional connect. Stories connect with our emotions, they can make us laugh or tug at our heartstrings. And this makes them engaging and memorable.
Talk to your customers in a tone that they understand and feel comfortable with, and compliment this by referring to situations that they will relate to.
6. Make Sure To Connect The Dots
To ensure that your writing flows correctly you should read it out load a few times. You’ll be surprised how different it is to write for an explainer video script, and reading aloud will ensure you to cut out any ill-fitting sentences.
Video is an engaging medium and that is why it is so popular among marketers and customers alike. The important thing is to find a balance between interesting things happening on the screen, and your message being clearly portrayed by the voiceover.
Watching videos can be great fun, and it is certainly an easy way to digest and remember important information. But, creating a video can prove to be pretty taxing, especially if you’re new to this kind of thing.
Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!
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