Date: 10 February, 2017
Organiser: Bruce ClayEnquire Now
About the eventOur established SEO training program is the best face-to-face SEO training and education available. The search engine optimisation training course is created by SEO Guru Bruce Clay. The lessons are designed for all learning styles and levels of knowledge, and geared towards any professional who plays a part in the creation and marketing of a website and business. Based on 20 years of experience in search industry evolution and practice, we know how search works! Our SEO classes and optional SEO certification program are constantly updated with new topics and methodologies. Our lessons address the changing face of SEO and Internet marketing as a whole, yet always teach the white hat methodologies BCI is known for. This is what provides lasting value to a website strategy. Classes include extensive question-and-answer discussions that assure the material is understood, plus the opportunity to talk with other students. This is search engine optimization training for every level of experience. Bruce Clay, Inc. is the classroom SEO training for major marketing conferences including Search Marketing Expo (SMX). We also offer onsite classroom SEO training to help our larger clients. If being second best is simply not good enough, then our training is the only way to go. This course will empower you to make a real difference in your SEO strategy.
Who should attend?
- Entrepreneurs, Marketing managers, and Brand managers
- Product managers, Business owners, Digital marketers, and Marketing consultants Webmasters, In-house SEO analysts and Beginner SEOs
- Anyone working with search engines or in the search engine optimization and digital marketing industries.
- The importance of SEO
- SEO concepts – how search engines work and how they rank results
- Search engine technology – spidering and crawling
- The anatomy of a website and importance of on-site and off-site ranking factors
- Technical SEO concepts, methodology and changes to search ranking algorithms
- Future of search and optimizing for Universal Search, personalized search, semantic search, Google Hummingbird, RankBrain
- How to use Bruce Clay, Inc.’s SEO tools, the SEOToolSet™