How To Write Email Newsletter That Increases Email Response Rate
Although images and layout are important, the written content is the biggest factor in whether or not your email newsletter will see an increased email response rate.
You know emailing your list regularly and not only when you have something to sell will help your business grow in the long term but you didn’t publish anything so, you have nothing new to send to your subscribers, right?
Interesting Stats That Show How and Why Email Newsletters Are So Popular
Email newsletters are one of the most widely used types of emails. Here are a few of the latest statistics that demonstrate the popularity of email newsletters today:
- In 2016, more than 80% of marketers are using email newsletters for content marketing.
Email newsletters top the list of email-marketing uses at 66%, followed by promotional content (54%), and welcome email series (42%).
- When consumers were asked which medium they prefer to get updates from, 90% of respondents said email newsletters, compared to only 10% who chose Facebook.
- 19% of consumers reported that they read every email newsletter that they receive to see if “something is on offer,” according to Forrester research.
Let us know what other email marketers, business leaders do with their email newsletters to get increase email response rate from their email marketing campaigns and why are you lagging behind.
1.Their Email Newletters Are Niche
Think about a recent email newsletter you actually read all the way through. What made you read it?
Assuming that your email newsletters are not helping you in generating new leads furthermore; not helping you to grow a large and engaged email subscribers.
If you work in a typical traditional company, odds are the email newsletter you are sending to your emailing list is your way of satisfying the frantic need to “get the word out” whenever your CEO randomly decides. And that too without planning a proper launch or promotion strategy.
You don’t want everyone to be on your email list that’s practically impossible but, you can have the “Right People”.
2.Their Subject Lines Are Pretty Interesting
To read or delete, it all starts with the subject. The subject line is the most important part of your email newsletter furthermore, plays a vital role in increasing email response rate.
The subject is your headline. It’s the piece of compelling copy that draws a reader in, and lets them know what the email is about. And if the subject is dull or obtuse, the email will be discarded.
An effective subject should meet 3 criteria:
- Short. Create a subject with 10 words or less—5 to 7 words is ideal.
- Direct. Tell the reader what the email is about. Don’t beat around the bush.
- Catchy. Find a hook or a catch that gets the reader to think, “That’s interesting. Tell me more.”
3.Their Content Is Actually Too Good To Read
The business leaders, and digital marketers when designing their email newsletter knows what and how much content to add. If you have come across a flourishing brand sending newsletter have a look at how they are design, how they are precise with their content. They do not bore their audience by over crowding it with the content.
A popular internet phrase that I tend to utter on a daily basis is “too long; didn’t read”. To assure your email is uncluttered, keep your copy concise and give it plenty of white space so your copy has room to breathe.
Don’t be lazy while designing your newsletter. Your audience is trusting you that you are sending them informative newsletter that would benefit their business in various ways. So give them what they like. And they will reward you by coming back, week after week.
4.They Email Newsletters Are Simple Yet Catchy
We’re all busy people and we find ourselves spending less and less time going through our inboxes. “Our inbox was supposed to be a place we turn to for quick, digestible communication from companies. Instead, we are now constantly flooded with marketing newsletters.
Because your audience will spend less time reading an email, they need to understand the point of your newsletter as soon as they open it – keep the content simple and straightforward to increase the email response rate.
5.They Provide Links To Their Social Media For Easy Sharing
It makes it easy for subscribers to share your content and grow your subscriber list. You can do this by prominently displaying social sharing buttons to such social media sites as Facebook, Twitter, LinkedIn, Google+, and Pinterest. This is a great way to get the word out about your company and brand, as well as increase the subscribers on your email list. And be sure to promote your email newsletter on your social media sites, as well as on your website, blog posts, and even in your email signature to grow your subscriber numbers.
6.Their Email Newsletters Are Visually Appealing
Sure, there are plenty of great, text-only newsletters out there, but even the best newsletters need to constantly be innovating. One of the simplest ways to “spice things up” is by adding high-quality images to all your newsletters.
To find high quality stock photos, search on Pexels.com or Unsplash.com. These sites also allow you to use an unlimited amount of photos royalty-free and watermark-free.
Increase Your Email Response Rate
If you want more information about how to promote your newsletter and use it to build up a client base come to us!! SME Networks Email Marketing service designs beautiful, engaging, creative email marketing campaigns at affordable rates.
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