Top 5 Emerging Email Marketing Trends For 2018 To Boost Your Email Marketing Campaigns

July 04, 2018

Top 5 Emerging Email Marketing Trends For 2018 To Boost Your Email Marketing Campaigns

What’s on the horizon for email marketers in 2018? Expert digital marketers and business leaders have admitted that email has a median ROI of 125% – over 4x higher than other marketing channels like social media, direct mail, and paid search. Furthermore; 87% marketers say that email is their primary channel for lead generation. Email marketing trends for 2018; where email marketing is constantly evolving and changing, which means that marketers are required to learn, test, evolve, adapt, and modify their tactics accordingly.

The year 2018 is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering changes to everyone’s favorite channel, email.

Email was still brands’ preferred medium to communicate with customers in 2017 and will continue to be so well into the future. Still, email marketing trends for 2018 may hold some surprises for the 40-year-old communications standard that marketers should be aware of.

Email marketing trends for 2018

imagesource

Watch Out For Top 5 Emerging Email Marketing Trends For 2018

Email marketing trends for 2018

1.Kinetic Email Look & Feel Changes The Experience Of Email

Designed to make emails look and feel more like a website experience, kinetic emails introduces a new layer of interactivity to the email experience.

What is more interesting is as ISPs like Gmail continues to adopt these functionalities. Furthermore;  making the user experience in the inbox more fluid and quicker to the register. The upside is that these emails are not only more attractive than traditional email furtheremore; they’re also more effective for encouraging subscribers to engage with the brand and its products.

2.Mobile Responsive Emails

Mobile purchasing is rapidly closing the gap with desktop purchasing as consumers and B2B buyers embrace smartphones and other mobile devices as primary conduits for brand connections.

Even though marketers are aware of the email marketing trends for 2018; many brands continue to struggle with the basics of mobile optimization. Instead of delivering seamless mobile and cross-channel experiences, brands continue making images, call-to-action buttons, content and other features more appealing to mobile audiences.

For brands who say their email is “responsive already” and have put mobile on the back burner, it’s time to develop a comprehensive mobile strategy.

3.Passive Opt-Out Approach For Emails

It’s been documented that engaged subscribers who have passively opted out and are lingering in your databases hurt your email bounce rate.To re-engage these passive subscribers and avoid losing potential purchasers, marketers need to proactively shift their email life cycle messaging and customer loyalty approach. Content needs to become more informative, fun and engaging to prevent subscribers from losing interest and passively opting out.

Note that this doesn’t mean you should send a flood of high-value offers that cut into your margin. Run an analysis on your subscribers to find key peaks and valleys to keep subscribers active.

4.Personalization & Segmentation Remain A High Priority

Personalization and segmentation remain a high priority sharing dynamic and engaging content
Achieving personalization using machine learning/AI will achieve an uptake in 2018. Marketers continue to focus on getting personalization and relevance right. Even the customer journey will begin to develop a dynamic path based on an individual consumer’s needs.

5.Adopting Conversational Tone To Personalize Emails

The tone you chose to use in your emails affects the way your customers will respond. A conversational can give more personal and genuine interaction. Furthermore; to keep it engaging you can ask questions, get them thinking and then give them the answer they need through your CTA directing them to your content that helps and educates them.

Top Email Trends To Welcome In 2018

To set the foundation for your email marketing in 2018, SME Networks has gathered the email trends for 2018 and predictions. 

The best(ization) to hit the inbox

And it is not personalization!! In 2018, we’ll see more one-to-one emails, where it feels like each email you receive in your inbox is relevant to you as an individual – Humanization.

Email messages; less messy more clarity

In 2018, it will be ever important to get your message across in a clear and concise way. This way your customers know exactly what is expected of them and what you want them to do. Hence; there is a twist because the clarity extends to GDPR and your forms etc as well. 

The interactive email experience

In 2018, we hope to see marketers braving new technologies and adding interactivity layers to their emails. Additionally; interactive emails are for instance where you can shop within the inbox, without clicking through to a website.

The product customization options within the email that can help ease the experience for the consumer. Furthermore; adding an another dimension to your static emails.

Transactional email are better and engaging

Wishful thinking? Adding a marketing layer to your transactional emails, should be a priority. As these emails go to the most engaged group of customers and do very well. So add so marketing elements to these most desired emails as long as you take GDPR into account.

All in all, 2018 will be the year of intense focus on personalization. Hence; organizations will have to learn to connect with recipients on a personal level and engage in better conversations. And that’s good news for everyone.

imagesource
July 04, 2018

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Top 7 Whiteboard Explainer Video Tips That Talks About Your Business

December 01, 2018

Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting

Read More  
Facebook Ads | Top 6 Reasons Why Your FB Ads Are Not Converting

November 29, 2018

There were only 3 million active users on Facebook 4 years before; and as of 2018 there are more than

Read More  
Top Facebook Boost Post Tips - Get Results and Generate More Leads

November 13, 2018

Majority of the online marketers who wish to advertise on Facebook and get more leads using Facebook boost posts will

Read More  
Why Should Your Business Hire Explainer Video Company Instead Of Freelancers?

November 10, 2018

We all know the benefits that having a website can help you trigger brand awarenes; overhauling your public image virtually

Read More  
Animation Video Maker | Promote Your Brand With Our Corporate Videos

November 03, 2018

Whether you’re a beginner or already an established brand, SME Networks is an expert Animation Video Maker company that

Read More  
Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not

Read More  

Latest Events

CLO Engage Summit

Date: 10 January, 2019 - 10 January, 2019

India Investment Conclave

Date: 11 January, 2019 - 11 January, 2019

11th Global Intellectual Property Convention

Date: 17 January, 2019 - 19 January, 2019

PanIIT Conclave 2019 Artificial Intelligence

Date: 18 January, 2019 - 19 January, 2019

Mobile And Digital Marketing Summit

Date: 27 November, 2018 - 27 November, 2018

Emerging HR Summit

Date: 18 December, 2018 - 19 December, 2018

PITS - Pharma IT Summit

Date: 28 November, 2018 - 28 November, 2018

World AI Show - AI, MI & Robotics

Date: 22 November, 2018 - 22 November, 2018

TEDx IIFT Delhi

Date: 21 October, 2018 - 21 October, 2018

Decathlon India Run

Date: 14 October, 2018 - 14 October, 2018

One thought on “Top 5 Emerging Email Marketing Trends For 2018 To Boost Your Email Marketing Campaigns”

  1. Hello.
    I am Mr Rahel Cohran a private loan lender who gives life time opportunity loan to individuals, business firms, insurance, etc. Are you in any financial difficulty or in need of loan to invest or you need a loan to pay your bills search no further as we are here to make all your financial problems a thing of the past. We offer all kinds of loan in any currency denomination with rate of 2% without upfront fee.I want to use this great medium to let you know that we are ready to assist you with any kind of loan to solve that your financial problem.If yes then get back now via Email(contact@saintloan.com) or visit our webiste(www.saintloan.com) for more details,YOU ARE HIGHLY WELCOME.

Comments are closed.

-->