Top 7 Email Automation Benefits That Helps Boost Your Sales & Revenue
It doesn’t make a lot of sense to spend hours painstakingly drafting individual emails for every one of your customers/vendors or clients. At the same time, you don’t want to send general email blast after email blast to your entire subscriber list. When subscribers get messages that are irrelevant to them, they’re more likely to unsubscribe or mark your emails as spam. Fortunately, it’s possible to avoid these problems and improve your ROI with email automation. Businesses are yet to know Email Automation benefits; to simply put email automation workflows are automated emails that are sent to help nurture leads into customers.
For businesses, deciding where to spend your marketing dollars is serious business. You want to generate new leads while engaging your current customers, but you need to make sure that the digital marketing tactics you are using are cost-effective and drive results.
So what’s the answer? Email Automation
Top 7 Email Automation Benefits That Your Business Can Reap
1. It Allows You Generate High Quality Leads
Email automation benefits help you reach out to people at the right point in the sales funnel when they’ve expressed an interest in your newsletter.
This means that the lead list you’re working with is more targeted, and potentially useful not just a list of random email addresses. According to a survey of more than 50,000 B2B marketers, the top benefit of using email marketing automation solutions was the ability to generate more and better quality leads.
2. It Helps You In Nurturing Leads
Email marketing is one of the best practices to nurture your leads.
Some businesses get their sales team to contact new leads immediately before it goes cold. But sometimes, these leads are not ready to be contacted by a salesperson. Just because a contact has showed some interest in your products/services , doesn’t mean they want to talk to your sales team.
Email automation workflows to nurture your leads by sending them helpful information by email. If these emails are relevant and engaging, the contact will learn more about your business and service, and be more receptive when they are approached by your sales team.
3. It’s Entirely Automated
One of the biggest benefits of email workflows is they are automatic. After they’ve been set up, you can choose a specific criteria to trigger the workflows. You don’t need someone to click send and you can rely on the email automation to work 24/7.
4. Increases Brand Awarness
When the email contact receives helpful and relevant emails from your workflow, they will naturally have a greater awareness and understanding of your business. So, when it’s time for a salesperson to contact them, they will know exactly who and what your business is, and they will likely be more interested in what you’ve got to say.
5. Deliver Personalized Mailers
In some email workflow tools, you can personalise your emails.
In personalised email workflows, when an email is automatically sent, it will have personalisation tokens that are filled with the contact’s information. Instead of saying, ‘Hi, there,’ the email will instead say, ‘Hello Sanjay.’
Some email workflow tools can also add other personal information like location, the company they work for and much more.
Personalisation is being used more and more to engage with contacts and it’s very beneficial in relation to inbound marketing. Adding a personal touch can also increase the open rate and click throughs of your emails.
6. It’s A Time Saver
When everything is automated, it saves your lot of time. You can focus on other tasks while the email workflows independently work. You’re able to nurture leads and contacts while doing other jobs and then approach your leads when they’re ready.
7. Benefits Your Sales Team
As email automation workflows are designed to nurture potential customers, this hugely benefits your salespeople. They can see what emails and content the lead has read and engaged with. There’s a higher chance the lead will be interested by what your business has to offer.
Now you’ve read email automation benefits and, it’s time that you implement with the one suiting your business needs.
Email marketing is a flourishing marketing practice, that is here to stay. SME Networks create beautiful, relevant, creative email marketing campaigns that is just right for your business. Your emails/mailers are going to be a whole lot smarter by sending the right message to the right person at the right time.
SME Networks offer email marketing services which include Email marketing campaigns, Creative template designs, List management, Email campaign strategy, Email data analysis, Newsletter management, Landing page services, and Click rate & open rate.
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