Top 5 Small Medium Business Digital Marketing Trends For 2018

June 18, 2018

Top 5 Small Medium Business Digital Marketing Trends For 2018

Digital Marketing world is ever evolving.  In the year 2018, Small and Medium businesses are looking for tactics and strategies which can not only help compete but thrive in this competitive world. Sure there is a budget; one of the looming questions but; with the right digital marketing techniques it can curb and SMEs can achieve effective results.

It’s not too late to address and plan for the year’s online marketing trends.

Top 5 Small And Medium Business Digital Marketing Trends For 2018

1. SMEs Plans To Increase Spending On Social Media

It is loud and clear from the past years experience that SME owners are witnessing the good rise in their businesses through social media. Speaking about growth, SMEs have witnessed increase in their customer base and brand awareness ultimately boosting their business profits through social media marketing.

Business owners are willing to invest in social media marketing. The top three digital marketing tools small businesses will increase budget spending for are:

  • Social Media Management Services: 58%
  • SEO and Digital Ad Creation / Management: 40%
  • Google Analytics Management: 24%

digital marketing


If you’re going to spend more on social, where should you invest your money? Invest in an expert social media marketing services that enable you to monitor traffic and conversions. SME Networks can manage all of this for your business.

2.  SEO Optimized Website Using SEO Tactics Is Still On

91% of small businesses have witnessed that having an SEO optimized website has helped a lot in increasing their ranking on Google. This has helped businesses in getting good web traffic, increasing number of visitors hence; all these leading to fueling their sales pipeline.

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For small businesses getting desired limelight on the web is important than just creating awareness. Small-medium businesses primary agenda have business; make profits. Hence; using proper SEO keywords to target the right audience, having a dynamic user experience, and producing high-quality content on a regular basis will drastically increase the number of leads coming in.

Lately, SMBs have started practicing having an SEO optimized responsive website. Furthermore; their SEO services can help drive traffic to your website by improving keyword rankings on leading search engines. 

3.Content Marketing Practice Soars In Year 2018

For small and medium businesses, it’s important to remember to write content that aligns with your buyer’s journey. Because; that content will be playing an important part in converting your customer into a buyer.  It will be important that someone from the digital marketing team become well-versed in analytics in order to maintain content marketing competitiveness.


In 2018, we’re sure to see more SMBs using data to drive decisions but; certain techniques such as content marketing will still be extremely relevant. Small businesses that can combine writing good content based on data insights are sure to thrive in the year 2018.

4.Live Videos And Its Viewerships Continues To Grow In 2018 

Facebook Live is the most sociable and genuine way to communicate key messages to a following; it’s in the moment, as it’s happening, uncut and real. It’s real people conversing and engaging with other real people. Facebook Live works as a window into the inside life of a company, beyond polished exteriors and branding.Facebook Live is also user-friendly.

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SME Networks digital marketing services can help drive the engagement and meet your company goals. Whether you are small-medium business owner or completely newbie, our team is expert at juggling all sorts of outreach hence; Facebook Live can prove to be the best digital marketing affordable alternative with sureshot results. 

5. Video Marketing Campaigns

The demand for animated/explainer videos has been growing at a high rate.  68% of people in the world watch videos online every single day. Think With Google estimates that 60% of internet users look for videos related to a product or service before visiting a store.


As humans, we are prone to have more authentic interactions with visual information as opposed to text on a page.

Because; it’s becoming easier and easier to create video content, we will see more of it in 2018. And because; we will see more of it, it’s crucial you jump on the video train now, before your competitors beat you to the punch.

Increase brand awareness by harnessing the right digital marketing strategies for your business.



June 18, 2018

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