Want More Traffic? Digital Marketing Campaigns To Boost Your Web Traffic

It can be a complete minefield when you’re trying to figure out which type of digital marketing campaigns are going to be work for your business. In this cut-throat competition, getting fresh leads for your business and building awareness online is a tough job and most importantly to stay ahead; beating your competitors is something every business owner wish.

Everything sounds amazing, often promising; but which type of digital marketing campaign will be right for you? In this blog , I hope to shine a bit of light on the subject so you can make the right choice for your business.

Here Are Different Digital Marketing Campaigns To Boost Your Web Traffic

1.Search Engine Optimization (SEO)

SEO is one of the first and still strongest types of digital marketing campaigns that you’ll come across. 95% of all the clicks in search results go to organic listings – not PPC. However; the methods have changed over the years but; the aim is still generally the same. Get you higher up in the list when your customers do Google searches.

What is it?

SEO is a type of marketing which main goal is to get you to rank higher up in Google searches.

Who’s it for?

Most businesses will need it – some more than others.

You can find out if it’s worth it for your business by doing a little keyword research – use the Google Adwords Keyword Planner tool for free and find out how many searches are being done for keywords around your business. If you’re a local business you might be able to do by yourself.

How much is it?

Depends on the competition in your industry; a good SEO agency is likely to charge upwards of 15000/-per month.

What should I look out for?

Look for a couple of things – do they have a decent/large blog themselves? Do their practices include content marketing? Content marketing is the only way to do SEO these days – be wary of anyone who offers guarantees and claims to be able to rank your website highly without adding pages and text.  However; they may well be using black hat techniques.

2.Pay Per Click Advertising (PPC)

When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches; however they may also be referring to ads in other search engines too, like Yahoo or Bing.

They’re one of the only types of digital marketing campaigns that are completely short term – when you stop paying, the ad ceases to exist.

They are links to your website that you pay to get ranked above or alongside the ‘organic’ listings shown in a search. SEO is about ranking highly long term in the organic listings – PPC is usually about simply paying a search engine directly to be up there.

What is it?

It is one of the most talked and profit making digital marketing campaign where you’ll see the sponsored links in many search engine results. 

They can also be picture ads featuring on other websites.

Who’s it for?

Just about anyone can use PPC and profit.

Approach with extreme caution however – it can be a ruthless money pit if you don’t know what you’re doing.

Couple of quick tips – choose to keywords that you think are very relevant searches to your products. Make sure you optimize your page content for those keywords – this can reduce the cost of your ads. Monitor the traffic coming in and sales leads too closely; so you can cut out any ads or keywords that are losing you money.

How much is it?

Varies considerably. There are different PPC packages available starting from as low as 200/- per month  to 500/- per month. It depends how much a click is really worth to you and what profits it’s bringing in. An agency will give you the costing anywhere from a few hundreds per month to a few thousand, depending on the size of your business and complexity of your campaigns.

What should I look out for?

I’d look for a Google Certified agency if you’re going down the Google route. Will avoid large companies like Yell.com who offer cheap setup and monitoring and claim to be Google Certified partners.

3.Social Media Marketing

Social media marketing is a great way to get exposure and connect with your customers. Talking with your customers directly is a great way to get them to know, like and trust you. This is the best way to make a sale, and maybe even a brand advocate.

If you’re considering different types of digital marketing campaigns – this is likely the one that will help you grow your relationship with your customers fastest.

What is it?

Social media marketing is one of the vital digital marketing campaigns that covers everything that you might do to drum up business. From Facebook and Twitter to Snapchat and LinkedIn. Where ever you’re connecting with your customers socially – it’s social media marketing.

Who’s it for?

Most people can benefit but especially if you are a B2C company or you’re just starting out in general. Now a day, majority of the businesses are into it, there is no specific target business categories that outlines these campaigns.

How much is it?. 

Again, if you want your digital marketing campaign done well, you’ll require spending few thousands and more per month at a minimum. However, if you’re a small business and you have 20-30 minutes a day – it can be much more profitable to simply do it yourself.

Get involved in the conversations going on and remember not to be totally self promotional – no one likes to follow an advert.

What should I look out for?

Follower/fan counts isn’t always the best indicator of success – basically there’s some dirty tactics you can play, like buying followers, that could suggest a social media marketer is good when really they have a lot of fake accounts following them. Saying that, I’d be nervous to hire someone who only had 20 followers themselves.

Instead, I would check out their clients accounts – look at their following and try to see if their content is being interacted with. You can also find reviews if they have any from real clients. It’ll be a much better indicator as to whether their work has brought in sales and leads.

4.Content Marketing

Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It can be content anywhere – from YouTube to podcasts, tweets to info graphics but most often it’s blog content on your website, driving new traffic through search engines like SEO.

Who’s it for?

I would say everyone. If you want to get ahead of the competition before they tap into your content marketing secrets get going now. It might already be too late.

How much is it?

Honestly though, it does take some serious time, skill and dedication – if you do hire out, the monthly cost is the same as SEO companies – anything starting from 15000/- per month.

What should I look out for?

I personally believe in being honest and open; so somewhere showing their pricing is always a good indication that you won’t get ripped off. It can be a tricky one to price as content marketing work can vary depending on the competitiveness of your industry.

Look for an agency which can offer good informative blogs, as well as social media posts and other such stuff for your business to posts regularly. 

Simply put, there’s so much work to put in from writing, to editing for search engines, to content promotion, website optimization/alterations and PR work for the business in general – a few hundreds wouldn’t cover the cost of anyone good at what they do.

5.Affiliate Marketing

Affiliate marketing is where you site back and relax and let someone else do the marketing for you. The only catch is, if they bring in a sale you share the profits. The great thing about this marketing is unlike the other types of digital marketing there’s no cost upfront.

What is it?

Affiliate marketing digital marketing campaigns is where you recruit ‘affiliates’ for your business, and they draw in leads. Affiliates are like sales people that you pay on commission. Hence; the ‘commission’ is determined entirely by you; some organisations offer a percentage of the sale made, others offer a flat rate per product.

Who’s it for?

Its mainly seen it used for B2C, e-commerce businesses, simply because you have to be able to track the direct sales and where it comes from for it to work well. Any website with a direct sale made online could work though.

How much is it?

That’s the awesome thing – it doesn’t  costs you expensive

Be wary though; it does mean giving control of your brand over to strangers. It’s usually only a good thing, but might depend on your product. You want to avoid the system being abused. Make sure you set out clear terms and conditions before you dive in.

What should I look out for?

Make sure you set the boundaries of what is and isn’t allowed; what happens when there’s a return made? How often will the affiliate be paid? Are there certain words or website’s you don’t wish your brand to be connected with?

Obviously you want to make the deal worth an affiliate’s time to get involved – but you don’t want to be taken advantage of either.

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