Top 8 Ways To Generate Business Leads - Outsource To Digital Marketing

If you’re a business owner or marketer, this question is ever-present in your mind: “How do I generate solid leads for my business?”. When it comes to getting business, generating business leads is one of the biggest responsibilities.

In today’s digital marketing landscape, the biggest challenge that many entrepreneurs are facing is generating a strong pipeline of quality business leads.  We know that a steady stream of leads is an essential component of keeping a business afloat – but coming up with original and effective ways to attract and convert qualified business leads is easier said than done.

Here are top 8 actionable ideas to get sure shot business leads:

1.Creating a product/brand video

85% of us are visual learners. Why not explain your product in a way that reaches to the majority? According to the recent survey, explainer videos can generate  business leads at a rate of up to 55%. When done right, videos keep your audience engaged and can inspire them to take action. 

2.Optimize Your Landing Page

Whatever you may call it, your  “Landing Page” is very important to your business. This is where people see who you are and what you’re about.

It’s also a great place to have a call to action. Include a solid value proposition in your headline and breaking up copy into manageable chunks. Having a clear idea of where you’d like your visitors to go next; so you can guide them with a compelling CTA.

3.Be Consistent With Your Blogs

This one is old but effective – we know by now that blogging is effective for generating leads. In spite of this, not many companies have strong and consistent content calendars But; remember that once you’ve built up the traffic to your blog, your job isn’t done. Your readers have self-selected as being interested in what you have to offer, but they’re not yet on your list.

Make the next step easy for them by adding relevant CTAs to your blog posts. Unbounce does this well, with CTAs targeted to each of their blog categories.

4.Live Chats Helps You Get More Business Leads

48% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer to generate business leads.

Live chat also offers robust reporting capabilities that enable its business users to track visitors’ activity on the site and feed data to the sales team

5.Mailers & Newsletter Marketing, Email Marketing

Newsletters & mailers are used to engage and nurture business leads, can be an extremely effective tool for converting leads into clients and transactions. It is one of the strongest marketing tools.

6.That Infamous Popups Are New Marketing Gimmick

Pop-ups have been known to increase opt-in rates. In a recent case study,  niche website tested a sidebar alongside a pop-up sign-up form.

Over the course of 10 months, the pop-up collected 86% more subscribers. If you’re going to test this out on your own website, the advice is: at the very least, make your pop-up look nice and make it easy to exit out of if the visitor isn’t interested.

7.Get Socially Active With Social Media Marketing

Posting on various social media platforms is definitely on most business owner’s radar, especially with the incredible number of people who are on social platforms like Facebook, Twitter, and other social sites. While social media can be a time consuming, it can also help you connect on a deeper level with potential business leads.

Think of Facebook, Twitter, and LinkedIn as different virtual phone books, that you can actually search by your services or keywords to find people who are already talking about your products or services.

8. Last But Not The Least; Google Adwords

Google AdWords allows you to place forms right inside of a search ad. If you are targeting lead generation within a short span of time then Google Adwords is the right source for you to generate quality business leads. However; if you are not careful with Adwords then you may end up wasting quite a lot of money.

It’s Time To Take The Lead – Outsource To Digital Marketing

A sales funnel filled with leads is a great way to validate that your marketing efforts are delivering value to your prospects. When lead generation is done successfully, everyone benefits.

Hence; it is wise to have a professional digital marketing company onboard, as your marketers. They will look up to deliver qualified business leads. We all understand the importance of lead generation – it’s coming up with fresh and effective ideas that can sometimes be tricky.

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