Digital Marketing Artificial Intelligence – Understanding the Duo

December 09, 2017

Digital Marketing Artificial Intelligence – Understanding the Duo

Artificial Intelligence has been the latest revelation in the technological world, and it is set to change everything as we know it. And when it comes to Digital Marketing Artificial Intelligence, the impact of AI is going to be profound. AI will eventually penetrate the lives of the masses, and this will force marketers to think of new strategies to get in touch with their target audience.

Why is AI so important in Digital Marketing? To give you a perspective – a study conducted at Stanford and Cambridge Universities claims that a computer can eventually know more about its user than its friends and family.
Such profound developments are bound to affect all spheres of businesses. Let’s take a look at how Digital Marketing Artificial Intelligence solutions are changing the future of online promotion:

  1. Decreasing Human Input

Digital Marketing Artificial Intelligence

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The role of humans will take a back seat in the coming years as AI becomes more adept at handling marketing tasks. This means that AI will eventually be able to take better business decisions and alter the goals of marketing in real-time to adjust to the swiftly changing digital trends. Hence, Digital Marketing Artificial Intelligence for would be able to curate and manage content that increases brand visibility helps to generate more revenue. This takes away the aspect of manual labor out of marketing and teams will be able to focus more on other important aspects.

  1. Improved Engagement

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Owing to the latest digital trends, websites will now be able to drive more engagement with the help of AI and firms will generate more revenue with fewer advertisements. Although this sounds too good to be true, AI will optimize websites and landing pages according to the engagement patterns of visitors and help to find the right equilibrium that benefits both the firm and the consumers. This will make sure that users only see ads that are relevant to them and all obsolete advertorial content is trimmed down to the minimum.

  1. Advertisement becomes Personal

Digital Marketing Artificial Intelligence

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Although this happens already when Google shows you adverts based on the history of websites that you have visited or products that you show showed interest in, AI will give unprecedented boost to the practice. Current variables like search history, location and keywords may be useful, but they are still generic when it comes to the possibilities of personalisation. AI is set to change this since it can take into account not just recent, but a snapshot of the whole user search history.

At the same time, it can keep learning and optimizing the ads since AI will be able to learn to avoid types of adverts that the user has never interacted with. A list of relevant target users can thus be constructed and maintained for various types of adverts since the AI would know which user is relevant to the campaign and which isn’t. All development in this sphere points to a new age of personalization whose possibilities are only beginning to be comprehended.

  1. Two-Way Marketing

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Marketing has largely been a one-way activity with firms advertising about their products and the consumers being a witness on the sidelines. The scenario changed with the advent of social media where companies started to engage with its customer and constructive dialogues came into the picture. While marketing still largely remains a one-way affair outside social media, this is set to change with the introduction of AI. Along with personalizing content, AI will be able to take feedback from the customers as well as deliver the right message to the right person at the right time, thus engaging in a two-way marketing activity.

  1. Revolutionary Customer Support

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You must have come across chatbots on social media channels such as Facebook, Telegram, and Slack. If you don’t know what they are, chatbots are digital tools that engage in conversations with customers without any human interaction. Thus, they are able to give automated replies to customers by dissecting their dialogues and understanding their queries. Thus; this takes customer engagement to a whole new level altogether as they can even help users to find their desired products. Hence; along with saving a ton of human resources, chatbots also have a direct impact on the revenues. They are still in a nascent phase and will only get better as the AI powering them becomes more powerful. Thus, there are a lot of benefits of Digital Marketing Artificial Intelligence to be seen in the near future.

  1. Smarter Search Engine Results

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RankBrain is utilizing the power of AI to provide better search results to users. RankBrain can even understand voice searches better than past algorithms. Voice searches are only going to increase in the future as search engines provide better voice search results, thus motivating Internet surfers to use the service even more.

  1. Better Data and Sentiment Analysis with Digital Marketing Artificial Intelligence

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It is impossible for any marketer to make perfect sense of all the collected data about how customers are interacting with the business.  An AI possesses the ability to quickly swift through any data and uncover insights.  Such analytical details would only help to improve the current decision-making ability.

Additionally; AI will help in understanding the sentiments of the target audience and the type of content that they are more likely to engage with.  It can analyze the engagement generated on social media about the company as well as how the customers are perceiving the brand. This helps to make marketing more inclusive and enables marketers to be in the shoes of their target audience.


Digital Marketing Artificial Intelligence has been the biggest overhaul in marketing and now applications of AI is set to be the greatest development yet in Digital Marketing. Although AI in marketing is still in the development phase, the possibility of getting your hands on the latest AI marketing technology is not far.

AI will only strengthen the marketing position of companies. But at the same time, it even proves to be disruptive for some organizations if they are not ready in time to embrace the change.

If you want to be ready for the future and start optimizing your online marketing efforts, get in touch with us today for a personalized quote!

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December 09, 2017

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