Content Marketing Trends That Will Dominate In The Year 2016
According to a recent survey 80 % of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these content marketing trends for 2016.
With so many blogs and articles out there on the latest content marketing trends, technologies, channels and tools, how will you keep up and know which ones works best for your small business?
Year 2016 is going to bring drastic changes to the world of content marketing by evolving how we used to consume or publish the content. The audience is increasingly lacking attention span, which means there is a need to push for visual content and come up with new ways to curate content. Plus, “fringe” social platforms will soon become the new mainstream. This year, quality will take precedence over quantity, propelled mostly by the user helpful introductions like Google’s Knowledge Graph.
So, at the very highest level, interactive content marketing in 2016 is going to be all about….
- Lead gen
- Lead quality
- Audience insights
- Content across the buyers journey
- The user experience
To help content marketers get up to speed and stay ahead of the curve, SME Joinup has picked out eight key content marketing trends and movers that will change the content marketing space in 2016 which you can’t ignore:
Social Media Are Offering New Publishing Tools
LinkedIn and Facebook are already doing it. YouTube was the first to realise that UGC is the future. By allowing people to host channels and pages, social media platforms are getting massive quantities of free content posted on their platform everyday. In 2016, newer platforms will allow for content sharing, and publishing, free of cost.
Original Search Is Back In Fashion
It’s tough to use research and fashion in one sentence. But the keyword is “original”.
To capture consumer insights in a massive, real-time process and converting this into content strategies is something that will dominate marketing conversations in 2016.
Every brand will have to do this, even if they don’t have the time or resources to launch a full-scale experiment or research initiative, they will start with something small but original research.Brands will go offline and observe people.
The goal will be to present radically refreshing to readers and followers – something they can’t get anywhere else.
Focusing More On People And Less On Search Engines
About 82% of marketers are spending more time to understand their target audience’s needs to develop content they actually want, rather than producing content only for search engines. Effective content marketers are focusing on using keywords, images and videos to offer better content and experiences and to attract people’s attention.
Visual Content Is Here To Stay
Many brands have already started experimenting with visual content last year, and in 2016 we will see even more marketers using visuals for content marketing. Video and visual content will be key to successful content marketing, as more users are consuming content on the go using their mobile devices.
Content Marketers Get Smarter About Mobile
Marketers will get smarter about mobile, not just in ensuring all sites are mobile responsive but in creating content specifically for different platforms and devices.
In 2016, one size definitely will not fit all. A mobile-first approach will ensure all content is more engaging and companies of all sizes will get smarter with technology to monitor results and drive conversions.
Currently only 15% of purchases are made on mobile, despite time spent on mobile now higher than that spent on desktop.
Contextual Links Are The Strongest Option
A well-placed mention on an industry blog or high-quality resource page can strengthen the relevancy and authority of your website. Think of links as professional references: the best references are those with a wide network and a strong reputation that will convey credibility and recognition by the online community.
Google Knowledge Graph Will Play A Crucial Role
Google’s Knowledge Graph is likely to affect the way brand’s are creating content, as answers now appear for the majority of long tail search queries on the results page.
With more opportunity to be featured prominently in Google’s search results, brands will be focusing on creating con tent around more complex and difficult topics in the hope the Google Knowledge Graph will drive extra traffic to their website.
Understanding impactful content marketing trends is essential to building a smarter digital marketing strategy in 2016. Technology is moving at such a rapid pace, it’s natural to feel like you’ve got a case of whiplash trying to keep up. From smarter mobile design and link building to a robust content marketing plan and the integration of videos into website content, focus on how each of these tactics fits into your overall strategy and execute from there.
SME Joinup has lined up some of the best content marketing service providers that are updated as per the current market trends and offers services at competitive prices.
Optimization Systems offers professional content writing services through a team of highly qualified and well experienced writers and editors. Their SEO content writing services include quality as well as speed and proficiency. It provide the clients with unique and original content after making sure that it has been properly edited and proofread. The experts closely follow the usage trends and adapt quickly to the changing media habits of web audience. Their deep-rooted knowledge for web content stems from our knowledge of web development and search engine optimization.
If you want your site to rank well for carefully chosen keywords and phrases, the content of your site must be well-written, well-researched, informative, and rewarding for your viewers to read which is precisely why so many site owners hire professional SEO content writers to craft the content of their sites
SME Joinup offers professional assistance to clients, gaining upper hand in terms of uniqueness and appealing content to entice and engage the niche audience. Their expert content writers are equipped with a pool of understanding with a proven track record in providing high-quality services to clients/customers across the globe.
Their excellence lies is creating customized content with extensive research on a wide range of topics including internet marketing, finance, insurance, health, information technology, products & services, and tours & travels.
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