How To Know Whether Your Business Needs a Website Redesign
While you might be updating your website on a regular basis, including content updating, adding new images, A/B testing or playing around with the logo design, a complete website redesign is often required to improve the overall experience for your website visitors. The major reason behind such changes lies in changing design and technological trends, with companies always wanting to stay on top of their competitors.
But there are also few times when you are just not sure whether you require a website redesign or not. Whatever be the case, here are some tell-tale website redesign signs that your website is nearing its end.
1. Load Time Issues
It makes no sense if you have an efficient and good web design but it is so bulky that it takes ages to load. You can practically lose half of your traffic if your website takes more than 2 seconds to load. The Internet is a noisy space and the attention span of visitors is at a constant decline over the years.
The same information is available on a variety of websites. Your visitors will simply choose your competitors over you if they cannot reach you in time. You can optimize your load time by opening your website across multiple devices and browsers and clocking the load speed. A great tool that can be used for this purpose is Page speed Insights from Google.
- Low Conversion Rates
There is no point of having a website if it does not help you in marketing and lands you customers. If you are simply finding yourself bereft of new customers, changes are that you need a website redesign.
Here are some factors that you need to consider before reaching on this conclusion:
- What are the number of leads and sales that you get from your website per month?
- What is the conversion rate of the website?
- What is the abandonment rate of sessions?
- What monthly traffic does your website receive?
This and more such metrics will help you determine whether your business needs a website redesign. Hence, never fret about the website redesign cost since this is one avenue that will bring you more leads.
3. Visitor Drop Rate
If your website is losing visitors quickly and easily, it is a huge sign that you need a website redesign. Websites and conversions usually work the best if visitors stay for long time and browse multiple pages. Here are some crucial metrics that you need to keep an eye on for this purpose:
- Bounce Rate: This is a metric that reflects the number of users leaving your website without visiting any page other than the landing page. It should be as low as possible.
- Pages/Session: This gives an account of the average number of pages that a website visitor browses through per session. It should be as high as possible.
- Behaviour Flow: The Behaviour Flow gives you an insight about the browsing pattern of visitors and how they go through your websites. It offers an in-depth analysis into the engagement pattern of your visitors.
4. Change in Branding, Products or Services
A website redesign can also be required in cases when a company overhauls its offerings by introducing new products and services. On the other hand, changed branding techniques may also require companies to present their businesses in new light with a new website. The same might also be the case when there is a change in the buyer’s persona and the target audience has simply shifted.
5. Poor SEO Scores Indicate You Need Website Redesign
Does your website even show up on search engines result pages? If not then it is a huge indicator that you need a website redesign to shift to newer designs and technologies as soon as possible. All top search engines, including Google and Bing, place a lot of attention on how the website is coded, how the content is depicted and what design templates are used.
Outdated design and coding elements might be interfering with the SEO score of your website and hence, affecting your traffic and revenues along the way. A fresh design will tell Google that you care about your visitors and are willing to maintain your website in accordance with the latest developments in the market.
6. Difficult Website Navigation
Have you ever come across any website where it’s just impossible to figure out the design at one go? Visitors hate such websites and if yours is one of them, you need to get rid of it immediately. User experience is a crucial aspect for the success of any best web design. It should be instantaneously clear what your business offers to convert any website visitor into potential customers.
If the customers cannot find what they are looking for within 1-2 clicks, you’re practically throwing money off the table. Never make your visitors work hard to navigate your website. This should be the case for all devices.
7. Non-Responsive Website
More than 50% of your website’s visitors are accessing it via smart devices like smartphones and tablets. What does that tell you? Times have changed and so should your website if it has not been optimized for varying screen sizes. Your business website design should be able to render every type of traffic and resize itself according to the device it is being accessed from.
In addition to this, there should be a dedicated version of the custom website design for every device – smartphone, tablet and laptops. Behavioural patterns of small screens vary greatly from those of large ones and this should be kept in mind while designing the website’s versions.
Websites are extremely crucial for your business since they are often the first point of contact for customers in today’s online world. Hence, if you are not able to deliver an optimum website design to your customers, you are starting out on the wrong foot.
Digital and content marketing is, after all, all the marketing that is probably left and a website is a core component of the same. Discarding latest design trends and technologies means discarding your whole marketing efforts. You cannot afford to let this happen! So, consider these pointers for your next website redesign strategy.
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