Explainer Videos- A Great Way To Tell Your Business Story
Explainer Videos??? Why would my business need explainer videos? Why not!! Animated Videos or explainer videos, have become an integral part of the marketing strategy for a lot of businesses. The time when landing pages were of key importance is long gone. Today, the audience is more impatient. The average span for attention was about 8 seconds in 2013, and is only going down from here.
With such a short span for attention, having a long paragraph trying to explain the vision of the business will be futile. In such a situation, explainer videos come to the rescue. The videos have a length of about 1 – 3 minutes and are much better at explaining what your business is all about. If you are still a bit skeptical about using an explainer video for your business, the blog will help you understand the advantages of using one.
Every Business Has Got Story To Tell – Make It Interesting With Explainer Videos
Explainer Videos Boosts Conversions and Sales
First things first. Explainer Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. It can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Explainer Videos Help Build Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.
The content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about explainer videos, too.
Google Love Videos
Explainer videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
Explainer Video Marketing Can Explain Everything
Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.
Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.
Explainer Videos Has Potentials To Attract Laziest Buyers
Explainer video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising.
Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!
Explainer Videos Encourages Social Shares
Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.
However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
How The Explainer Videos Takes Over
A stable script engages customers; it’s the concept that takes shape
The actions are taking place on each screen with the conceptual animation
There are different range of voice over artists that you can use for your business
The animators begin designing the video by captivating the story concept
The final cut of video is out, and showed to the client and than made it live
Benefits That Your Business Enjoys Through Explainer Videos
Convert visitors into leads and clients with explainer videos
It makes it simple to explain complex message to your audience.
The videos are easy and simplest way to grab attention
Your business starts getting more conversion, and leads
Storytelling has a great potential which helps in engaging visitors
Explainer videos are the easiest ways to attract global audience all at once
Different Types Of Explainer Videos Available For Your Business
- Whiteboard animation
- Motion graphics
- 2D/ 3D animation
- Cutout animation
- Kinetic typography
- Live action
- Stop motion
- Screencast videos
- TV advertisements
- Mobile app demos
Bonus Tip 2: Video Is Rocking Email Campaigns
When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.
Explainer videos advertising is becoming more and more affordable and widespread. Partly because advanced technologies but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!
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