Why Blog? Top 7 Blogging Benefits That Your Business Can Enjoy

Many business owners may have uncertainties or misconceptions as to the value of blogging. Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers. The blogging benefits for your business are undeniable, with one study showing that B2B companies that blog generate 67% more leads than companies without a blog.

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Why Blog?

Those business owners who use blogs regularly will concur that they are simple to create and relatively easy to maintain once you gain an initial comfort level and identify your blogging persona. It typically will only take 10-30 minutes out of the day to properly submit a blog post. The blogging benefits, however, are far-reaching and surprisingly effective.

According to the study, 57% of companies who have a blog reported acquiring a customer from their blog. In that same study, a survey of marketers revealed that 81% of businesses say that their business blog is useful to critical for their business.

From a practical standpoint, blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business should pass up.

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Reasons Why You Should Have Blogs For Your Business

• Differentiating your business, products and services
• Attracting prospects and developing new business opportunities
• Promoting your business through the Media and online Public Relations
• Acting as a central element of your Search Engine marketing
• Researching and Developing new Markets, Products or Niches
• Developing Communication channels to your market
• Helping to enhance and build your visibility and brand
• Positioning Yourself as the Expert
• Improving Internal Communications

Blogging Benefits That Your Business Will Enjoy

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1.Helps Develop Relationship With Existing & Prospective Clients/Customers

Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.

2. Helps Enhance Company Visibility

Closely related to networking, Blog marketing benefits a company by keeping it visible. The next time a customer or collaborating company is in need of your product or services, your business will be foremost on their minds.

It is one of the significant blogging benefit; on-site blogs can link to other areas within your site, but off-site blogs can link directly back to it. As you build your blog presence, you may eventually swap links with other high-traffic blogs further adding to your traffic and search engine results.

3. Attracts Relevant Traffic To Your Website

Every time you add a new blog post, you improve the odds that you will increase your page rank and draw more traffic by creating relevant, keyword-rich content. In addition, each post adds another indexed page to your site and demonstrates to Google that your website is being actively maintained and updated.

Posting frequency has a measurable effect on traffic from blogging. Companies that blog 15 times or more each month get 5X more traffic that companies without a blog, according per the recent survey report. 

4. Blogging Generates Leads For Your Business

Adding compelling calls-to -action (CTAs) at the end of each blog post is a proven way to generate a steady flow of leads. A CTAshould be a concise, actionable request from your potential customer.

The most common form of CTA is an offer for premium content behind an opt-in form. For example, you might create an eBook from your most popular posts, offer a popular whitepaper, or provide a free consultation in exchange for a prospect’s contact information.

5. It Helps Build Business Network

Every business needs a network; an internal network between divisions and an external network with other companies and customers. Staying in contact with so many individuals, however, takes large investments of time. A regular blog on the other hand is quickly written (particularly when you are close to and well versed in your subject matter). Blogs can reach thousands of targeted readers at any time in any place.

6. It Makes It Easy To Connect People To Your Brand

Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. It’s one of the crucual blogging benefits; that gives others a sense of the corporate standards, vision, and personality of your company.

7. Blogging Is A Low Cost Marketing Channel

Blogs are cheap – even free. Blogs are easily built into an existing website. Blogs can also be maintained at dedicated hosting sites all over the web for low or no cost. Typically it would be recommended that a web business create their own blog domain for brand awareness purposes. It also looks that much more professional in my opinion.

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