7 Reasons Why Your Startup Business Needs Animated Videos
Visual graphics has a way of capturing people’s attention, and that’s the reason animated videos are witnessing soaring popularity in any business segment. If you’re even slightly connected to the marketing world, you know that animated videos is the golden ticket right now. Since many people are visual learners, video has offered the perfect opportunity to demonstrate how to use products or services to prospective customers. While some companies have whole video departments to produce unique how-to content, most startups don’t have the time, money, or equipment to do the same.
Animated videos are short videos that use animations to demonstrate how your product or service works. In recent years, these types of videos have become an integral part of the marketing strategy of countless startups.
Why Your Business Should Use Animated Videos
Animated videos are engaging that can help you tell your brand story in a more appealing way. 85% of people are visual learners, and 89% of the information transmitted to the brain is visual.
According to the recent survey, vision is our most dominant sense, taking up half of our brain’s resources. And visual information is processed 50,000 X faster than text.
See for yourself: which of the two images is easier to comprehend?
Here’s some statistics that will make you want to use more animated videos in your marketing:
- Including video on a landing page can increase conversions by 80%
- After watching a video, 64% of users are more likely to buy a product online
- 1/3 of all online activity is spent watching video
- 50% of executives look for more information after seeing a product/service in a video
- YouTube users watch more than 3 billion hours of video per month, according to YouTube
- If video is not part of your content marketing strategy yet, the time to start using it to market your product is now
Still Not Convinced?? We Give Few Substantial Reasons To Get Business Animated Videos
1.Animated Videos Makes Complex Things Simple
It’s easy to make understand through graphics than text. Animated videos can bring concepts to life that text or live videos can’t. You can make your characters talk all you want, fly, or travel in time.
With the help of a video, you can show how mechanisms and processes work. Animated videos simplifies the difficult topics and shows the easiest way for the brain to grasp and to catch attention.
2. Animated Videos Are Alluring In Keeping Viewers Attention
Internet users have short attention spans and will only spend this much time on a video or an article. Animation evokes emotions that resonate with the viewers. It sparks conversations and makes your audience want to follow the story.
Besides, nowadays people are used to intrusive marketing ads. Often they just see through all the white noise the ads create. Animation, however, is less known to be a marketing instrument. So people are more likely to pay attention to animated video than to traditional ads.
3. Animated Videos Offers Better Search Engine Results
Don’t you want to be listed as one of the top search engine results? Well, animated video can make your dream come true. People always prefer to watch short videos rather than reading long articles. Videos convey a lot more within few words than long articles.
A video plus an animated one? It is just a surplus to your business. Also because videos are more likely to get viral than the articles, therefore it will get more exposure and indeed more clients.
4. Animated Videos Are Mobile Compatible
One of the best aspects of producing an animated video is that it can be viewed on desktop and mobile devices. Not only are videos easier to watch on the go, they’re also easier to understand as well.
You don’t have much time these days to capture, and keep, the attention of your audience. Real-life HD videos take up a lot of space, which requires more time to upload and download. Animated videos are much lighter in size, and quicker to load.
5.These Videos Ignite Social Media Presence
When it comes to building your social media presence, there’s nothing like video content to add some color and personality to your page. Hence; not only animated video is more effective at getting your name out there, but it’s also incredibly easy to share as well. It only takes a couple of seconds to click on a video to view it, compared to reading paragraphs of sales copy.
Video content is becoming the dominant force on social networks. Of course, YouTube is the giant, but other social media platforms like Facebook, Twitter, Instagram, and SnapChat have all taken notice.
6. Animated Videos Have A Capacity Of Going Viral
You will find that there is a great chance for your animated video to go viral out there for two simple reasons. Firstly, it is very easy to infuse humor into animated videos.
65% of the videos that are viral out there are funny. Also, as discussed in the earlier point, animated videos are great in the how-to It’s interesting to note here that how-to videos account for 35% of viral videos. Of course, simply being shared a few times does not mean your video has gone viral but; animated videos have a great potential for being shared multiple times.
7.Animated Videos Are Cost-effective
Live-action video expenses usually include finding suitable actors, a location to shoot your video, equipment, and video production costs. Live-action video expenses usually include finding suitable actors, a location to shoot your video, equipment, and video production costs.Animated video, on the other hand, just needs a monthly subscription.
Cloud-based solutions like GoAnimate make it easy to create videos online with simple drag-and-drop tools. Just sign up for a subscription and you’re ready to create professional animated videos.
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