Email Marketing Experts Offers 6 Tips To Improve Your Email Campaigns
In the last few years, the world has become a very small place in terms of reaching out to a large audience. That is primarily because of the advent of the Internet and the bulk email marketing services. One such mode of communication i.e. Email Campaigns are one of the most cost-effective modes for small businesses as it helps them convert their prospects into full-fledged customers.
The biggest benefit of email marketing lies in the fact that you get access to data which gives you the required scope to improve on your email marketing strategies. However, for those who are still clueless about how to modify their bulk email marketing campaigns in order to make it more result-oriented.
Experts Offer 6 Important Tips On To Improve Your Email Campaigns
Segment your customer list
The people that are probably there on your email list are all belonging to different categories. While some of them may had been your customers in the past and some may have the potential to become now. However, their needs are entirely different and its time you that you stop treating all of them in the same manner. For result oriented email marketing here are some tips to reach out to these different categories of customers.
- Those who are the loyal customers and have made a purchase probably will continue doing so, it is best to provide them offers worth considering. They are not going to get converted just by some small-time discounts hence prepare mailers providing them valuable deals
- The people who have never purchased are the leads hence treat them such. Provide them with informative emails with strong CTA which can easily grab their attention
- There are some cold users too who might not have opened up any of your emails in the last few months. Time to put them in a separate mailbox and try something innovative like targeted ads to make them feel comfortable
Focus on the content of your bulk email marketing services
Your email marketing campaigns will leave an impact only if you are using content which relates to your customers. Most people who will actually bother to open up your email will be looking for a content which is understandable and compels them to take further action. Avoiding technical words and talking about the benefits that you are offering is required to make them get involved further. Your subject line should give them a clear idea of what to expect in the mailer.
An inability to do so can lead to them feeling cheated and avoiding opening your email the next time they get it. Use market research effectively to understand the psyche of the consumers you are targeting and focus your attention on creating content as an answer to their problems. Contact a bulk email marketing service provider who can give you a clear idea of what would work best with your customers.
An example of how amazon is trying to reconnect with old users of its service
Monitor the frequency of emails
If you are amongst those who wish to stay in touch with the customers once or twice daily its time you stop doing that. Bulk email marketing services do not mean sending unnecessary and irrelevant information exchange. This only leads to brand saturation and it won’t be much time before these customers would block your emails. While traditional media still focuses on sending the same kind of message, again and again, digital marketing services are apparently more personalized. Moreover, most email service providers monitor the emails being sent and received and if they trace the same kind of content coming from you, chances are they might transfer them into the spam folder. To get maximum results focus on sending targeted emails to different categories of customers and to maintain interest, do not exceed the daily quota of the email exchange. Outsourcing email marketing can also be an answer to these challenges about how much email exchange is appropriate.
Test the email sending times
For a small business, you cannot just send an email and expect all the recipients to read it. You will have to continuously keep testing and experimenting as to which time in the day gets you the best responses. You can send emails to half of your recipients in the morning and rest in the evening. After testing the deployment times, you will find which ones are getting you the best results. For example, if your results show that your emails are getting more attention in the evening time you can probably divide your next email campaign into separate time slots during the same. Get in touch with leading email marketing services that can help in discovering which time of the day would reap most benefits for such email exchanges.
Bulk email marketing services implies using responsive email template
In today’s time, a majority of the people stay on the go and access their emails on their smartphones. Hence it is required that you choose an email template which is easy to read on the smartphones as well. There are mail services available which can design your email templates to be responsive and easy to read on any kind of device. You could also get a custom email template designed in which your branding is clearly evident. The costing for such an effort is usually not much hence you could hire the services of a bulk email marketing services company to complete this task for you.
Add options giving the readers to learn more
Suppose you have a lot of content that you would like to share with your targeted customers. Instead of barraging them with a lot of information in one email you can divide it into multiple teaser sections. This would lead the reader to get interested and click on the piece or the other related ones for more information.
This especially works in situations where the reader is accessing the email from their mobile and is in a hurry to move on to the next one. You can look online for a reputed service provider handling email campaigns in Pune to get more insights into creating a reliable email marketing strategy
The successful implementation of an email marketing plan is not a very tough job. However, if not done correctly, it can lead to a loss of some valuable leads in the starting phase itself. Since email marketing is not an expensive mode, it is advisable to take external help to implement an affordable email marketing strategy.
Image courtesy:Ngage Solutions
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