Invest in a Better Branding Services Company or a Better Product?
Any good branding services company would tell you how important branding is for your business. However, you might wonder the weight-age it holds in a business’ growth. There is always confusion about what an SME should focus on to thrive in a fast-paced market saturated with competitors. While most of the marketers believe that the winner ultimately is a good product, in reality, this is not true.
It is true that for a good business to succeed, you need a good product which stands apart from the rest. The logic and reasoning are perfect- Good product equals more customers. But what if all the businesses make equally competent products? How do you differentiate your business in such a case? This is the place where you think differently and come out of the stereotypes set by logical reasoning and invest in effective branding services for your business.
Let’s understand this better. Ask yourself few questions- What is your favorite drink? Which is your preferred smartphone device? Which is the best coffee according to you? Your answer each time would not exactly refer to a product but to a certain brand. It is hence very clear that no matter what the product is, a customer invariably is loyal to the brand and it is that which stays in the customer’s mind.
What matters is not just the quality of your product but also what your customer perceives about your business. Strategic branding is thus an inevitable part of marketing which is often left unattended by many small businesses. If that wasn’t enough to convince you, let us dig deeper and find out how your business can do better with diligent branding services rather than just a good product.
Branding Services Company Or Better Product?
Good Product or Good Branding-The Debate Continues
All the colors you see, all that you believe in is just what you perceive of them and might have nothing to do with the reality. This applies to a business as well. A good product is nothing if your customers fail to notice it. If we had just piqued your interest with our prologue in this blog, here is what you need to know before you plan your next move in your business.
1. Brand Perception is a Permanent thing
What you perceive about something rarely changes and if you succeed in forming the right perception about your product. No product is ever the best; there always will be something better, it is the perception that matters. So, if your customers perceive your product to be the best, who are we to argue? The customer is King, remember?!
2. With Strategic Branding you will Always be in demand
So, what if one product didn’t work like you expected? If you have an effective strategic branding process in place, your customers will definitely give you a second chance to see you perform better. What’s better is the fact that your customers will also be more open to their suggestions and feedback to improve your product. Unlike a product based company which focuses on product marketing and delivery, your business will continue having its loyal customer base and will not lose it over one under-performing product. You need not worry a lot about when your product needs to be launched. Instead, your customers would be eager to hear about any new business ventures or product launch that you plan.
- Branding Improves Customer Trust
Branding services for start-ups can help them in building trust and credibility among the consumers. It is a general observation that customer’s buying choice depends on how well they know the brand and they will even be ready to make small adjustments on the choices they have if they trust a particular business name. This is a very important for small businesses as they are competing against big brands and their marketing strategies and often are unable to allocate a lot of money in marketing and sales promotions.
3. Referrals and New Customers
Often, you get new customers based on how popular you are and how well people perceive your business. It is rarely on how good your product is, though that definitely comes later. So even if you have the best product ever created, you need the right brand image to get customer acceptance. People will only refer your products if they acknowledge your business as a brand and connect with you. Hence, investing in a branding services company will ever let you down when it comes to making profits and customer lead generation.
5. Increasing Sales and builds Recognition
When your business functions as a brand and involves itself in strategic branding, the customers would perceive it superior over the other competitors and would choose it as their buying preference. Your business would be the first name that would pop in their mind every time they require a product or service and would naturally look at you before they make a purchase. Your business would have built a good amount of recognition even before a customer buys or uses your product or service.
No matter how convincing your marketing strategy is or how awesome your product is your business will still need that push which only strategic branding can give. Unless you brand your business, your product will not get the recognition which it deserves. Since business is all about perception and consumer attitude towards your brand it is very important that you focus more on building your brand before you launch your products and services. Nobody can deny the fact that only a good product will stick with your customers, but unless your business has a brand image, the product will not reach the customers.
There are countless examples of small businesses running down the big names due to their strategic branding and optimum utilization of branding services. Branding is beyond a colorful logo, advertisement, and customer service. It is what you are and what your customers feel about you and that means way more than what your product is. Plus, your brand name is timeless and doesn’t change over time like your product which gets outdated after a while.
Image source:Brilliant Hospitality
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