Branding Decides Who You Are And Why Should You Exist

August 10, 2014

 Branding Decides Who You Are And Why Should You Exist

  In traditional market scenarios, competition was less; companies could simply come with better product and services and other basic strategies to capture more market share. In more complex markets however, the difference between companies is not much, and it is sometimes very difficult to differentiate basis product quality and technology, and even more so to communicate this difference.

As such it becomes important whether you are large or small, consumer facing or B2B, to differentiate and communicate to your customers what to expect from your product or services.

Branding – Your Brand Ambassador

Branding gives you/your product/servive a unique identity and create emotional associations with consumers. It is perhaps the goal of marketing. These associations reside in the memory of customers and they reflect what the product or service “stands for”.

  • Brands add emotion and trust to these products and services, thus providing clues that simplify consumers’ choice.
  • These added emotions and trust help create a relationship between brands and consumers, which ensures consumers’ loyalty to the brands.
  • Brands create aspirational lifestyles based on these customer relationships..
Strategize Your Money
  • Sit yourself down with one or two key people from your organization and put your thoughts on paper.
  • o   Who is your customer? Define him / her in terms of demographics, business profile etc.
  • o   What key problems do your products/services solve?
  • o   What differentiates your products/services from competitors?
  • o   What unique benefits do your clients derive from your services?
  • o   Why will prospects believe you can deliver these benefits?
Promise a Promise

Think as

  • o   Need: What is the customer need you are fulfilling?
  • o   Benefit: What benefit will you deliver which addresses this need
  • o   Support: Why should your customer believe you, i.e. what do you have which supports your benefit claim.
Create Yourself

Get a LOGO, a message: It is really critical to get a logo, and a message and put it were ever you can including website, visiting cards, pamphlets, events… You can get service providers at at affordable prices.

 Brand Your Self  Before Your Customer Brands You

Consistency and persistence: This is the toughest part, stay true to your promise and the entire organization needs to communicate the same message. As a small business there is always pressure to be everything to everyone; however this is very risky as irrespective of what we think about ourselves, for our customers we always stand for something. If you don’t deliver what you promise and that too well enough, be ready for your customers to become your worst enemy.

It is always a better option to seek professionals to help you with branding. It would be very beneficial in the medium term, to set aside, a part of your revenues (1-2%), however small, to spend on branding.
Image Courtesy:


August 10, 2014

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Top 7 Whiteboard Explainer Video Tips That Talks About Your Business

December 01, 2018

Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting

Read More  
Facebook Ads | Top 6 Reasons Why Your FB Ads Are Not Converting

November 29, 2018

There were only 3 million active users on Facebook 4 years before; and as of 2018 there are more than

Read More  
Top Facebook Boost Post Tips - Get Results and Generate More Leads

November 13, 2018

Majority of the online marketers who wish to advertise on Facebook and get more leads using Facebook boost posts will

Read More  
Why Should Your Business Hire Explainer Video Company Instead Of Freelancers?

November 10, 2018

We all know the benefits that having a website can help you trigger brand awarenes; overhauling your public image virtually

Read More  
Animation Video Maker | Promote Your Brand With Our Corporate Videos

November 03, 2018

Whether you’re a beginner or already an established brand, SME Networks is an expert Animation Video Maker company that

Read More  
Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not

Read More  

Latest Events

CLO Engage Summit

Date: 10 January, 2019 - 10 January, 2019

India Investment Conclave

Date: 11 January, 2019 - 11 January, 2019

11th Global Intellectual Property Convention

Date: 17 January, 2019 - 19 January, 2019

PanIIT Conclave 2019 Artificial Intelligence

Date: 18 January, 2019 - 19 January, 2019

Mobile And Digital Marketing Summit

Date: 27 November, 2018 - 27 November, 2018

Emerging HR Summit

Date: 18 December, 2018 - 19 December, 2018

PITS - Pharma IT Summit

Date: 28 November, 2018 - 28 November, 2018

World AI Show - AI, MI & Robotics

Date: 22 November, 2018 - 22 November, 2018


Date: 21 October, 2018 - 21 October, 2018

Decathlon India Run

Date: 14 October, 2018 - 14 October, 2018