Boosting Your Digital Marketing With Press Release

October 31, 2017

Boosting Your Digital Marketing With Press Release

When a business sends a press release to journalists for publishing, their first action is to analyse its scope and implications. With increase in the usage of digital marketing in last few decades, companies want to use it efficiently to handle their PR newswire.

From publishing stories in press release formation social media pages to asking followers to share their views, no stone is left un-turned to establish a strong image of the brand. A small business does not need to feel hassled about how to use the press release service to gain a foothold.

Here are some sure shot ways to boost your digital marketing using a press release effectively.

Featuring a Press Release in Your Online Ads

If a third party is reinforcing the authenticity of your claims, chances of it becoming believable increases manifold. A customer will never believe you until you can show them proof that your brand can fulfill their needs.Using digital marketing you can gain access analytics which let you know how well your ads are performing.

The following A/B ad testing tips can increase your chances of knowing how your online press release services are performing:

  • Testing ads simultaneously will stop your press release distribution list results being influenced due to any time factors.
  • Test one parameter at a time to know what affects the success of your ad.
  • Give importance to results you derive out of these tests.
  • The tests should be conducted for decent time duration to derive accurate results.

Confusion over your press release template can be tiring. Contact press release distribution companies to know how and what strategies would work in your favor.

press release

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Convert Customers into Followers

The biggest mistake every small business tends to make is to expect attention from the press statement when they themselves are not yet prepared for it.

In the online world, your customers are constantly targeted with messages from your competitors. In such situation try to build up a team of followers who would stick with you no matter what.

Here are some tips that are sure shot ways to grab your customer’s attention:

  • Before posting anything just find out whether the content is news worthy and then publishing on pressrelease sites.
  • Find out media schedules and get them to cover your event. Later post the details of how it went on your social media handle.
  • Do not use no news as a reason for not sharing any information online. You could guest blog on a related site or join hands with press release submission service. This will get you the much needed attention from media.

Modify Your PR Content to Be Used in Digital Marketing Campaigns

Your public relations team would be creating a lot of different kinds of content and press release syndication for you.

Take advantage of the press release that you have created using the following ways:

  • Publishing the press release on your website but; sharing it with on other social media platform will be helpful.
  • Featuring your media press release in crowd funding campaigns will make an impact.
  • If you have a speech you could convert it into a live broadcast video or maybe a delightful animation video. You could also convert the content into written and post the transcripts on press release websites.
  • Market research is an integral part of any public relations campaign. Use the data gathered to make customers believe that you have full knowledge of how the industry works. Furthermore; online press release distribution services will give you a fair idea about how you can do it best.
  • The PR team frequently writes press release content which can be shared in form of blog posts or even social media posts.
  • The essence is to analyse content created in terms of how it can be useful to you to garner more attention for your press release sample online.

press release

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PR and Negative Publicity

With all good things come the bad things too. While social media is an efficient tool to enhance your brand reputation, a small mistake in press release outline can blow to extreme proportions.

During such circumstances, the following methods help you to deal with negative publicity:

  • Just don’t take much time to respond to any criticism. The sooner you are able to reply to a query or doubt, higher is the credibility of your brand.
  • Use the services of a press release agency to keep an eye on the escalation of any issue on social media.
  • The biggest problem with Social media and press release structure is the fact that any matter if involves many people tends to get viral very soon.
  • Hiring the best press release service would be able to resolve the issue the moment it seems to gain much importance.

PR distribution services can clearly handle any such problem that you are facing on social media. If you are confused about how to handle the topic on your own, contact reputed PR companies to do it for you.


As per the State of Social media 2016 report, only 7% of the companies surveyed are planning to decrease their social media marketing budgets. This is probably because; digital marketing and business PR in social media are both highly effective modes to establish and maintain your reputation.

By investing your money in PR and digital marketing, you can open new vistas of growth for your brand. Furthermore; make sure to use the best distribution services that works for you. The world is using digital marketing to make an impact in the manner they present their services.

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October 31, 2017

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