Convince & Convert With These Top 8 Email Marketing Strategies

September 25, 2017

Convince & Convert With These Top 8 Email Marketing Strategies

Most of the time, our inbox are flooded with barrage of mailers and newsletter promoting their services and brands that do little then just giving us more work to do like deleting them without reading or un-subscribing them. This explains well why the email marketing campaign has bombed!!! The email marketing strategies have not worked, as the mailers and newsletter found to be super boring. 

So, how an exceptional email marketing strategies to be chalked out?? Good Question…

Your email marketing strategies should be transforming ideas into actions.

First set your business goals and ambitions with regards to email marketing, then take these 3 steps:
1. Email marketing strategy: How you are going to achieve those goals.
2. Email marketing tactics: How you are going to achieving them in more detail. Part of the strategy.
3. Actions: How you going to deliver on your tactics. Even more detail, the fulfillment of your email marketing strategy

By doing so your email marketing program is sure to have a strong bond between your strategy and the actions required. Which is one of the most important parts.

But why you need to have series of email marketing strategies?

  • Email marketing can have a big reach and put your message in front of a lot of people
  • The marketer has great flexibility in how they handle their email program
  • It is quite easy to start and you can start small
  • Email marketing scales, the effort to send one or 100.000 messages is nearly the same
  • Email allows you to target and segment your messages on individual level
  • There are little risks, the costs are relatively low and potential for upside is big

However most importantly, you need to implement a series of best email marketing strategies in order to develop a strategic approach that enables you to achieve your core objectives.

Here are 8 email marketing strategies to keep in mind to help you make sure you’re getting the results you want:

1.Frequency & Timing 

The timing in which you send your campaigns is one of the most important elements to focus on in any email marketing strategy. You may be located in Los Angeles, but perhaps a large portion of your target demographic is in a different time zone. The time of day users receive emails can directly contribute to performance indicators like open-rate and click-through-rate.

Segment your contact lists based on the time zone the recipients live in so that they receive your messages at an hour that is convenient and appropriate for them. You can’t send the same message at the same hour to a global or national audience and expect to reach everyone.

 

email marketing strategies

image source

If you’re looking to maximize user engagement with your emails, but aren’t sure when to send, a good place to start is by considering  3 time slots—during the morning when your users are commuting or arriving at work, during the early afternoon on their lunch break, and in the evening when they are home.

 

2. Content Visuals

Images speak louder than words, and this holds true with any successful email marketing strategies.Since images are vital to the success of an email marketing campaign, you want to make sure they are loading appropriately and quickly for users. Use a file optimizing tool to ensure images load efficiently because if users are waiting too long for an image to load they’ll likely skip it or delete the message altogether.

 

Create-a-Visual-Hierarchy newsletter design tips

With that being said, sometimes a browser or an email service provider may not properly display the images within an email.

3. Personalize Your Mailers & Newsletters

A significant element of email marketing is building business relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email.

Have a look at the example below that explains a lot about how companies are taking keen interest in making their customer feel good.

Amazon personalization, email strategies

image source

4. Set The Right Color & Mood 

Plenty of research has been conducted on how different colors elicit certain feelings and emotions. Be very intentional with your choice of color schemes to create a message that resonates with your readers. So, what do different colors mean?

 

Image result for best timing to send emails

 

In the west, there are certain cultural conventions that dictate which colors should be used for certain messages. For example, black has been traditionally associated with luxury and sophistication, while blue is often connected with the notions of integrity and tranquility.

Obviously, you want to utilize a color scheme that complements and reinforces your brand identity.

5. Get The Right “Call To Action”

The number one problem is the content being too long and an unclear message. Try to keep the message short but hard to resist. It should not be more than 80 words and should provide a clear call to action. For example, “Within the next 24 hours, you can upgrade to a deluxe room for only $25”. The call to action button -CTA could be: Upgrade now.

Sample of CTA

Some of the best CTAs you can use are: Save today,  Repeat your order,  Claim your coupon, See your hand selected deals, Buy now – Pay Later,  Get 50% discount now, Get free shipping etc.

Image source

6. Entertain Your Readers To The Fullest

“70% Discounts” cannot be the only reason you send an email to your guests, even though it is a good deal. You need to offer a variety of content and that’s what smart email marketing strategies all about. For e.g. : A hotel in New York has sent me a pre-arrival email and offered me a classical spa treatment but suddenly I did not feel so special anymore because it was exactly the same offer they sent me the last time I visited the hotel. Do not get me wrong, I do like the hotel that’s why I visited it again, but it was so boring to see the same special offer again and again.

 

Image result for catchy discount offers

Your email marketing strategy should have something smart and catchy to draw your clients/customers attention which makes them appealing to take action immediately.

 

7. Optimization For All Devices

Today users are connected to email through smart-phones, tablets, desktops, that include a wide range of different devices.. The way one person views an email isn’t the same way another person does, so to ensure that accessibility isn’t jeopardized for any users– a responsive design email is typically the best solution.

BFM Email on iPhone

Being able to optimize an email design allows all recipients on nearly every device and platform imaginable to have a user-friendly experience that allows them to view the content as intended. If you aren’t using a responsive design, investigate what devices the majority of your users are on, and ensure that the email is tailored to those functionalities and set up for that platform.

 

8. Sending Emails On Weekends

While not as overwhelming a winner as the 8:00 p.m. to midnight time of day, Saturday and Sunday did outperform their weekday counterparts in Experian’s study of day-of-week performance.

email strategies, Day of Week email study

Again, the volume of email sent on the weekends is low, just like the volume for evening emails, which could help those messages stand out more. The margins for click-through, open, and sales rates were not substantial, but in email marketing, every little bit counts.

 

 

September 25, 2017

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