How To Choose Best Public Relations (PR) Agency- Answers By Catalystpr For Small Business

June 18, 2015

How To Choose Best Public Relations (PR) Agency- Answers By Catalystpr For Small Business

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

PUBLIC RELATIONS (PR) is the way companies, organizations and individuals communicate with media and public. PUBLIC RELATION AGENCIES communicates with the target audience through media with an aim to maintain a positive image and develop a strong relationship with the audiences.

When small business owners create a business plan they often include advertising, but completely neglect PUBLIC RELATIONS. PR services do a wonderful job to raise awareness for your business. Small businesses have a tight budget and will typically get more for their money when choosing PR over ADVERTISING.

  1. What comprises PR services?

Whether you are looking to build your business credibility and awareness with investors, gain new customers or be seen as an industry expert, PR SERVICES can help you achieve your goals.

PR SERVICES are utilized by several small businesses who want to create a better image of themselves in the public.

We act as mediators between client and the media on the editorial side. The services include:

  • Press releases
  • Press meet
  • Exclusive interviews
  • Media conferences
  • Company and product launches
  • Media communications campaigns
  1. What is generally the cost for availing PR services?

Having your PR services OUTSOURCED significantly reduces the cost when compared to in-house PR department. In fact, small and medium sized companies cannot afford to hire PR professionals/team hence, the only wise option is to hire outside PR services which can help you boost your business. The costing for outsourcing PR services varies as per the client requirements. It is approximately, between INR 25k – 1 Lac.

3. Which is a good option, In-house PR or Outsourcing the same?

Most of the small business decides to outsource PR SERVICES; the primary reason to do so is cost. It includes numerous tasks such as communication with the public, media campaigns, presentations, events etc. which could be time consuming and expensive to build own PR department within the company. You will require dedicated PR professionals to get your work done, not just one or two but you may require having a team to do the job. Plus they should be great with their networking skills. Small businesses should hire a PUBLIC RELATION AGENCY when they want to protect, enhance or build their reputations through media. A good PR agency will analyze the organization, find the positive messages and translate those into positive media stories.
4. What are the Benefits of availing PR services?

PUBLIC RELATIONS COMPANIES are professionals who have the knowledge and skills to communicate with the public and media. The key to success is to attract public attention in this increasingly competitive world. Also, they know how to respond in critical situations and protect their client’s public image and reputations. The benefits of hiring PR services are:

  1. An increase in awareness of your business that could help in proportional growth and more revenue
  2. It provides a comprehensive financial picture about your business to banks, financial institutions, and other institutions & aspects involved with the business
  3. It helps to convince new dealers, traders, agents and to sustain old ones
  4. It helps to promote goodwill and creates a sense of esteem among your employees
  5. Due to its growing publicity, it is easy for an organization to recruit people
  6. It indirectly helps to promote the sales of your product
  7. It helps you raise a step above your competitors

5. What to look for when selecting a company which is into different PR services?

Whom you hire to carry out PR for you, of course it matters a lot in the overall effect of the PR CAMPAIGN.  When you will be choosing between many PR firms, you are therefore recommended to pay attention to the below mentioned tips:

1. The company should have vast experience in handling PR services, especially with the publicity of similar products/services to whose publicity the client is looking for.

2. It should have well experienced copywriters and translators to create English & Tamil press releases, the trump card of the outreach procedures.

3. It should be aware of the changes that take place in almost all departments, and in accordance should help you create news about your businesses.

4. It should leverage its contacts in the media effectively to give your business a cutting edge over its competition.

 

About Catalystpr    

Catalystpr is a leading PUBLIC RELATION AGENCY in Chennai and South India that focuses on to deliver prolific PR Consultancy services for the augmentation of the clients image amongst the public. The agency also offers customized services and solutions on media relations, press release dissemination, media conference and web medias.

 

Mr.Ramkumar Singaram  is a PR professional at Catalystpr, taking care of varied client requisites related to PR. With in-depth experience in the diverse field, Mr. Ramkumar Singaram has effectively build relationships with more than 400 clients in India.

 

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

5 Top Digital Marketing Services That Are In Demand Right Now

October 19, 2017

It goes without saying that a company can’t do without digital marketing in today’s world. If you run

Read More  
Why Blog? Top 7 Blogging Benefits That Your Business Can Enjoy

October 18, 2017

Many business owners may have uncertainties or misconceptions as to the value of blogging. Blogging on a frequent basis is

Read More  
Identifying The Best Legal Consultant For Your Business

October 16, 2017

Every business needs a legal consultant at some point in time irrespective of their size. While you may not feel

Read More  
Top 5 Benefits Of Choose Outsourcing Business Plan Writing Services

October 14, 2017

While it may be tempting to go down the free route, there are many things to consider before you make

Read More  
3 Top Opportunities and Challenges for Digital Marketing

October 12, 2017

Video streaming, virtual reality and visualising data have opened up the scope to understand how small businesses benefit from digital

Read More  
Syndicated Loan Start-Up Funding: A New Way to Invest

October 12, 2017

A syndicated loan is a new form of raising investments for entrepreneurs who plan to raise capital for their enterprises

Read More  

Latest Events

Event
Indian Women Convention 2016

Date: 08 October, 2016

Event
World Brand Congress

Date: 23 November, 2016 - 25 November, 2016

Event
Event
Business Opportunities Show

Date: 27 November, 2016

Event
CeBIT India

Date: 08 December, 2016

Event
Nasscom Product Conclave 2016

Date: 26 October, 2016

Event
Pune Connect 2016

Date: 19 November, 2016

Event
Event
CEO Hangout Sales Summit

Date: 08 December, 2016

Event
Visit Startup India

Date: 17 October, 2016