Great Savings On Your Marketing Budget - Advance Book Your 3 Mailer Campaigns With SME Joinup And Get 10% Discount

December 29, 2015

Great Savings On Your Marketing Budget - Advance Book Your 3 Mailer Campaigns With SME Joinup And  Get 10% Discount

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At outset SME Joinup helped Xpense Manager reach potential buyers from different geographies. Xpense Manager trusts their service & hope to invest even more to reach large potential customers in future.  –    Xpense Manager, CloudApps Software Pvt. Ltd.

An amazing response that SME Joinup recently received from Xpense Manager, Cloud Apps Software for rendering their “Mailer Campaign” services. 

Email connects you to people. Whether you’re sending an email newsletter, a special offer or an invitation, email marketing deliver your message and help get your business humming! It communicates and build relationships with prospects, gather important data, and help boost marketing ROI.

mailer campaign


Why Mailer Campaign Is More Effective In B2B Small Business?

To build, execute, and maintain effective email marketing, you must pay close attention to your audience, the message, and avoid the common trap of simply sending out self-promotional messages.

Mailer Campaign Facts To Consider For Small Business:

  • The Secret to Direct Mail Campaign Success…Follow-Up………. By following your customer’s visit with a direct mail piece you demonstrate your commitment to customer service.
  • Talking About Popularity……Did you know that 92% of shoppers say they prefer direct mail for making purchasing decisions? An International Communication Research survey found that 73% of consumers actually prefer mail over other advertising methods. If that wasn’t enough, 56% of customers find print marketing to be the most trustworthy type of marketing.
  • Personalization Personalized……. print media sends a completely different message than personalized email because consumers recognize it takes more effort to customize print media. Not to mention 70% of Americans say that simply receiving mail is more personal than the internet.
  • Response Rates……. Some marketers such as retailers, are seeing dramatically higher response to their direct mail than 30 years ago. Mailer Campaing advertising gives a business a 13 to 1 return on investment.
  • Time…… 98% of consumers bring in their mail the day it’s delivered. Of these, 72% bring it in as soon as possible. 77% sort through their mail immediately.  One of the most enticing facts we found was the 48% of people retain direct mail for future reference.


Email marketing succeeds massively in its business to business (B2B). However, nobody ever signed a business deal or bought a car after reading one email. In simple terms, emailer campaign is a way to promote all the benefits of your product or service so that buyers are well informed and comfortable with everything you have to offer.



B2B email marketing primarily informs, and builds interest, not sells directly. The key use of B2B email marketing is to generate suspects into prospects into sales.

In B2B emails, provide content that the recipient can use to influence group decisions. What’s the solution to their problem? Is your product, service, solution or offering right for them? Provide readiness and suitability assessments, bench strength demonstration, customer testimonials, some case studies, and relevant trends.

fact 2


B2B emails are more direct and focused. Although the relationship building aspect is just as important, the mindset is more immediate. Your audience already knows you’re out for a sell, so it’s up to you to not blow it. Employ strategies and tactics such as targeted offers and coupons, limited time deals, discounts, and/or vouchers to mobilize your target audience to buy, both online and offline (in store). They can however also be informative, especially to build the brand and enhance customer loyalty. Combine merchandising and education to keep customers coming back, by recognizing the importance of customer loyalty.



In a nutshell, the B2B buyer will make a decision based on how the product or service can increase profits and enhance productivity. Your marketing should involve activities that will help them realize the value of your products and services and how they will benefit their company.



Without a doubt, mailer campaign is one of the most powerful marketing channels when it comes to driving sales.  In fact, email has an ROI of around 4,300%, according to the Direct Marketing Association.

That’s because your customer’s email in-box is their most personal online environment and getting permission to have a sales conversion there provides you with a level of distraction-free attention for your message that you just can’t get on social media.

But even with a healthy list of email subscribers, sometimes it can be challenging to think of creative and conversion focused email campaigns to send to your list- and that is when SME Joinup steps in.

Why SME Joinup?

SME Joinup does not limit our campaigns only to sell/promote our products, but it is also used for brand building, strengthening customer relationship, increasing the brand visibility and credibility etc.

Things to remember when planning an mailer campaign.

  • Email reaches more audience than what the numbers in the report actually says
  • A beautiful email creative can fetch you new subscribers
  • Word of mouth advertisement is still significant in India
  • Do not limit the measuring of ROI to the conversions in the Email tracking report. There is a need to see beyond the graphs in the final report.

They say “All that glitters is not gold” but this is the gold tha may not glitter if we are blind to it. In this case, Mailer Campaign is a golden opportunity offering more than what we see.

Brief About SME Joinup’s Mailer Campaign Services?

Great Savings On Your Marketing Budget – Get 10% Discount By Advanced Bookings For 3 Mailer Campaigns From SME Joinup


SME Joinup is an online business helpline company for small-medium businesses in India, that offers leading edge mailer campaigns services which are tailor made to suit client’s specific requirements. SME Joinup has evolved through multiple success stories and is now a full-fledged 360 degree mailer campaign provider company.  With a mission to bring together varied marketing solutions and innovative ideas to help its clients acquire, interact, engage and converse with their audience, SME Joinup has developed strategic national delivery network to cater to business and enterprises across the globe.

SME Network strives to bring global standards of Email Marketing and Direct Marketing which helps the clients to put interactive marketing and ROI at the heart of their email marketing strategy. It understands and appreciates the importance of “customer focus” and enable them to have a laser beam focus at customer satisfaction; better than anyone else.


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