Content Marketing Services - The Future Marketing For Small Businesses
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A whopping 75 % of customers prefer to get information about a company from content rather than through advertising. 77 % of small businesses are investing in content marketing methodologies to convert online visitors into customers.
How Content Marketing Can Help Small Businesses and Push The Sales Process?
That blog post you wrote just wrote, it could be your key to landing new clients. Here’s why.
Let’s guess: you met with your potential client, they asked questions, you answered them well, you shook hands and headed back to your office where you wrote a nicely worded follow-up email that closed with, “If you have any questions then please don’t hesitate to contact me”.
Guess what? That’s exactly what the other four people who also met with your potential client said in their emails.
With that stock-standard email, you missed a great opportunity to stand out, demonstrate your expertise and build more trust.
You’ve probably heard all about the benefits of content marketing in attracting customers, but one of the little-known and most powerful abilities of content marketing is to help in the later stages of the sales process.
“When meeting with potential clients, every question they ask can be turned into a piece of content. “
When meeting with potential clients, every question they ask can be turned into a piece of content. If it is a question that’s been asked before, then hopefully – if you have a blog up and running – you will already have some related content in the bank. During the meeting, you should make a note of pieces of content you’ve written that align to questions being asked or topics being discussed.
Then, when you return to your desk post-meeting, include links to useful website content in the closing statement of your follow-up email.
It happened like this, in a client meeting the other day was asked whether testimonials should be included on their site. We spoke to them about how they should be, but that most businesses find it hard to obtain decent ones. We spoke briefly about the approach to writing awesome testimonials and promised a link to the blog post – How to write awesome testimonials.
“I love the name of the blog post,” was the client’s response. I guarantee they clicked on the link in the follow-up email you sent them and have read the blog post.
The beauty of this approach is that if you are a business that is shy about giving away all your secrets to the public through your content, then you can create pieces of content that are only ever sent to potential clients – specifically crafted to demonstrate your expertise, build trust and move the prospective client closer to choosing you.
Want to boost up your sales process? Checkout our below mentioned top content marketing vendors
If you get asked lots of questions and don’t have a piece of content for each one then there’s no better time to start writing.
What Content Marketing Methods are Working for Small Businesses
- Email Marketing – 80% of small businesses are converting online visitors to customers utilizing e-newsletters.
- Articles – 78% of small businesses are converting online visitors to customers by publishing articles online.
- Image Sharing – 75% of small businesses are converting online visitors to customers by sharing photos and illustrations online.
- Videos – 74% of small businesses are converting online visitors to customers by publishing videos online.
- Custom web solutions
- Website design & implementation
- Content marketing
- Advanced analytics
- Social strategies and conversion optimization
Their professionals understand the depth of target audience, touching untapped markets that gives a boost to existing commercial scenario. By working with us you can get the most of an experienced and talented team that are dedicated to enhance your brand awareness through Concept designing for generating maximum convertible leads.
SME Joinup believes in Design Juice services because it produces, publishes, distributes and advertises content that delivers real value to visitors and establishes your business as an expert in your niche. By consistently publishing high quality content, we bring potential customers close to your business.
Digi Methods- Content Marketing service provider from Bengaluru
Work with them and soon you will start seeing DIGI METHODS as an extension of your in house marketing team. They have done this for a while now so we do not take a very long time to understand your business, your marketplace and the way you manage all your interactions with your clients and customers.
Backed with an in-house team of marketing professionals and developers, they are always looking out for latest technology in the digital sphere. They will keep you one step ahead of your competitors and develop solutions that will meet your ever changing marketing needs.
What their client says about them:
“I like three things in you guys. Reliability, flexibility and more importantly freshness in the ideas. I wish you all the best.” – Manjunath Bhatta, Director. Soukhayada Healthcare For more testimonials, read here