Top 5 Tips On How To Generate Fresh Business Leads Every Day - Business Leads Experts
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B2B lead generation marketing has always been very interesting, simply because it involves meeting the needs of more than one business at a time, and to achieve that, you have to make that extra effort of maintaining a great personal relationship with all of them.
Marketers are always doing great to create brand awareness, but at the end of the day, it all comes down to just one thing – B2B Lead Generation. Leads are the lifeblood of any company, but coming up with new ideas for how to increase business leads can be a challenge.
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Which B2B lead generation strategies work? The answer to this question depends on who you ask.
Other talks aside, generating online business leads strategies that consistently come out at the top are:
- Email marketing
- Social marketing
- Content marketing
- Mobile marketing
#1. Achieve More With Content Marketing
Content Marketing is believed to be the best one when it comes to generating Business leads and also helpful in creating brand awareness. To make your content rich, you can engage your targeted audience by publishing, Content may include blog posts, images, videos, infographics, and much more.
A great content helps you establish yourself as an expert and build trust around potential prospects. But, how to reach those potential prospects is what one should work on.
You may generate great content, but it will be of no use, if it doesn’t reach the right people. So, equal time should be devoted to content promotion, as done while curating it.
#2. Potentials Of Email Marketing
There has been a lot of myths that email marketing is a blunder a span – it is an old school approach of b2b lead generation. No matter what they say, email marketing is effective in bringing results. As per the recent survey 55% of the marketers feel email marketing is a top tactic in getting fresh leads for B2B segment.
image source:General Assembly
All you have to do is target the right prospects, with the right message. Using various marketing automation tools to send personalized emails, which helps in doubling your chances of getting business leads.
#3. Social Media Marketing
Calling social media an effective business lead generation strategy is a controversial discussion to be starting.
While social media scored very well on both of the aforementioned ‘studies’, it is easy to find reports where social media channels are regarded as the one of the best effective business lead generation strategies.
The bottom line is, social media is not inherently a poor channel for B2B lead generation. The reason social media is at times poorly rated because most B2B companies have an ill-fitting social media strategy, to put it politely.
While tens of thousands of companies blast out self-promotional drivel, a minority of businesses use it generate and nurture millions of bucks worth of leads.
One of the most obvious ways to generate B2B leads from social media is using LinkedIn. Join the groups and communities, where your potential customers are expected to be, answer their queries. If you’re doing it properly, people will like you, and refer you to those, who are really in need of your services.
#4. Mobile Marketing Is In
In 2014, Mobile users surpassed desktop in terms of global usage. It has been witnessed that people are spending 3 hours more per day on their smart phones, to the point where time spent on mobile is about to beat time spent watching TV. There is absolutely no doubt that marketers need to invest in the mobile space. Consumers now rely on their mobile devices for entertainment, research, e-commerce, social engagement, or simply to pass the time.
image source:Ingenia Direct s.r.l.
In 2017 it is predicted that Facebook ’s revenue from mobile ads will grow to nearly 30 billion bucks. This is incredible growth considering the fact that Facebook only launched mobile ads a few years back. An obvious reason for this growth is the increase in mobile advertising budgets, consistent with the rise in mobile usage.
#5. Seminars & Webinars Speaks A Lot
For most Business leads generation environments, one of the most effective technique involves face-to-face education through seminars and webinars. When your prospects get to see and hear that you provide valuable advice, instant affinity usually follows.
image source:Larry Jacob Internet Marketing
If you are manage to provide a solution for the particular challenges they are struggling with, you’ll be sure to build strong relationships with your audience and position your brand as a thought-leader and an industry expert.
Plus, from a content creation standpoint, the ongoing seminar or webinar series you create can also be turned into a powerful trust-building asset.