How Blog Writing Can Generate New Leads For Your Business?
Does your business website has a “Blog Section”? No. It’s time to get one. If your reply is Yes, is it just sitting there as a showcase piece or does it helps you in generating new leads? Ummm No…..may be Yes (which is almost like a no only). So, we are automatically back to our first reply – NO. Blog writing plays an important part in increasing your search rankings on Google. Furthermore; it can help you generate new leads daily for your business.
In fact, companies that have embraced blogging receive 94% more links to their site. And, as we all know, inbound links are one of the most important factors Google takes into account when ranking your website.
Your business needs more leads, it need more web traffic, more subscribers…everything comes down to more, more and more. Of course!! No harm in being greedy. It’s good for your business. We show you a very simple way of generating leads – Blog Writing can help you generate fresh leads for your business. How??
1.Find Popular Topic For Blog Writing
It’s true that it doesn’t make sense to write a blog which doesn’t belong to your industry. However; you can always pick a topic that is nearest relevant to your business industry. All the time writing about your products and services irritates your readers and puts up an impression that you are overly promoting your stuff. Moreover; Google may consider it a spam and doesn’t take interest in giving you a higher ranking.
Rather discover topics that are frequently shared on social media and searched for via Google pertaining to your industry.
2. Write For Readability
Like discussed earlier, writing for the sake of your business looks like marketing. Ensure that your blogs posting shows people how to do something, or it is helping them in gaining some information or aiding them to learn out of it instead of telling people to buy all the time.
Informative blogs rich with images are great to capture readers attention hence; pursuing them to take the call.
3.Offer Your Readers Some Kind Of Perks
If you’re the owner of an e-commerce website, a great way to generate leads is by offering your blog readers a chance to buy products at a discounted rate.
For example, A brand is giving away 20% of discount to those who click through the blog and takes a step further in subscribing an email newsletter.
4. Answer comments with CTA’s
Most of us don’t know that “comments” section of the blog is one of the best places to generate qualified leads. Why? Because; these are the people who care enough about your content to engage with your services/products.
So; next time someone asks you for more information on a particular point in your blog post, reply it not only with a well-thought-out comment but; also include a CTA linking to a webpage where they can read relevant stuff or can signup a form to get more information on the same.
5.Do Blogging Consistently, Or Don’t Do It At All
Writing one or two blogs is not good also; writing after a long gap doesn’t leave a good impression on your reader. Soon losing interest in visiting your website and know if you have put up a new blog or not.
Inconsistent blogging is like no blogging, to get the best return we would highly recommend making it a consistent thing. This could be weekly, fortnightly or monthly, but it is important to have a calendar made for blogging and stick to it.
If you haven’t written a blog before we highly recommend outsourcing it to a pro blog writing service provider like SME Networks.
6. Post Your Blogs On Social Media Platforms
Now that you know how to write a blog post that generates leads, it’s time for you to promote it. Why? Just because without promoting on social media platform it doesn’t guarantee that people will personally visit your website and read it.
What you’ll want to do is tweet it out or put a short post on Facebook or linking it back to your blog. Also; make sure that you promote it on the majority of social media platforms to get maximum visibility.
Furthermore; you can resolve the below mention conversion killers. The success of your entire campaign depends on it. Here’s what you could be doing wrong:
- You’re using your homepage as a landing page
- The signup form is too long
- Too many calls to action
- Your CTA button colors are all wrong
7. Add a CTA Button and SignUp Form to Your Blog Post
To prompt your blog post readers to download the content upgrade, you need a graphic button that grabs people’s attention and inspires them to click. A quick, small signup form can be helpful in capturing the leads.
Need more leads? It’s Time To Supercharge Your Blog Section
It’s not too late to save your conversion rate…. Generating leads is a top priority for any businesses. It’s time that you know the importance of blog writing as it is one of the easiest and cheapest ways to increase your web traffic and generate leads. So, drive and convert your blog readers into potential customers using the above mentioned tips to turn your blog into a lead generating machine.
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