5 Benefits Of Using Whiteboard Animation Videos For Your Business

April 12, 2018

5 Benefits Of Using Whiteboard Animation Videos For Your Business

Whiteboard animation videos are one of the popular marketing tools today. Businesses are finding extremely helpful when using animated explainer videos to market their products and services. The recent study has found that having an animated whiteboard videos can boost 150% of your business, generating high quality leads thus; closing more sales.

In fact, 72% of marketers claim that the explainer videos produces more conversions than any other type of content. Companies that use video achieve 45% more web traffic from search engines than companies that don’t — and videos on a landing page were found to increase conversions by 80% or more.

whiteboard animation videos

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Don’t let all of these numbers confuse you, there’s really only one fact that you need to understand: explainer videos lead to increased conversions, and therefore increased profits: 

  • People spend 100% more time on a page that has a video — Marketingsherpa
  • About 59% of senior executives would rather watch a video than read a text — Brainshark
  • 90% of consumers watch videos online — Media Post
  • Roughly 52% of mobile traffic is video content consumption — eMarketer
(source:https://medium.com/@subsign/why-you-need-an-animated-explainer-video-abebbeac71cf)

Using specific animated characters and colors connected to your both your audience and brand you can grow your brand exponentially while creating a base of followers emotionally attached to it.

animated explainer video

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Pe When You Should Use Whiteboard Animation Videos For Your Business?

There are different types of animated marketing videos styles that work best with marketing goals and specific audiences. When talking about whiteboard explainer videos specifically, they can work great both for B2B and B2C companies. In B2B segment, whiteboard videos are great sources to explain a more complex idea in a very simple, quick and compelling way. Conversely, if you have a B2C company, animated characters and the strong power of storytelling you can get through whiteboard animation will reinforce your specific message even more.

Whiteboard animated videos works great if:

  • Your product/ service is very complex

Whiteboard animated videos are considered one of the best types of marketing videos to convey complex ideas or concepts: just like in school, when we’re in front of a whiteboard we know that it must be something valuable and we need to pay attention to what is being told/shown.

  • When you need to educate your audience

Animated videos with a strong combination of visual elements, animated characters and a compelling voice-over helps in educating and training the viewers on a specific topic.

  • When you wish to add a dash of humor

Whiteboard videos also work great if you want to add a little bit of humor or fun, in order to make your video more entertaining and amusing.

  • Give your videos a personal touch

Whiteboard explainer videos are good choice that provides your video with a more human and “informal” approach. By adding custom animated characters you can generate a strong connection with your audience; the results can be even more impressive

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Top Benefits Of Using Whiteboard Animation Videos For Your Business

Impress your audiences with your professional looking whiteboard aniamted videos. One of the easiest ways to engage your customers and clients. We are not telling you the usual benefits like increasing visibility, get more leads bla bla bla……of whiteboard explainer videos for your busines; but the actual ones which are sure to make difference when you have it made from us.

Some of the significant benefits to take into considerations are:

1.It reduces your website’s bounce rate

Yes its true!! Isn’t it annoying? People when visit your website; browse around for a minute, and then leave – 9 times out of 10 businesses faces this problem.

There are many ways to reduce your website bounce rate, but using whiteboard animation videos might be one of the best and effective.

According to a recent survey, it was measured that the visitors spend on average 2.5x more time on pages with video than the one who didn’t had videos.  Your business can boost the product page conversions by as much as 45% if you feature a video on it. Cool right!!

To make the most of this benefit, you can take these 2 steps:

  • Add whiteboard animation videos to your most-visited landing pages, and perform an A/B test to see if they produce the results you want.
  • Feature a video about your product or service on your homepage, and test that. You can expect a significant boost in time spent on the page.

2.You witness boost in your email engagements

Chances are, email is still your highest-engagement marketing channel. So even a relatively small increase in your key metrics can result in a huge sales increase, or a big boost in other conversions like social shares, comments – or whatever you track to measure your marketing performance.

You can use your whiteboard animation videos content, motion graphic and cartoon videos or otherwise, to get a big increase in open rates and clickthrough rates on any email you send.

So if you want to reap in the benefit for your business, all you have to do is:

  • Mention the “video” word in the subject line, to get a 12% boost to your open rate on average
  • Make people click through to view the video on your website, or a 3rd party platform such as YouTube, Vimeo, etc.
  • Insert a thumbnail of your video into the email, and link it to your video
  • Use a thumbnail from halfway into the video, so your subscribers have to guess what’s going on

3.It remains on your customers/clients memory

Making your customer and clients remember your products or services, is one of the most critical marketing objectives. People hesitate to buy when first exposed to an offer. And the more they remember about your brand from that first interaction, the more likely they wish to know more about it.  And no other format is more memorable than video. It outperforms text, visuals, or any other medium by a long shot.

How to reap the benefits out of it:

If you want to create the most memorable piece of content possible, whiteboard animation video is the perfect choice. By combining easy-to-understand visuals, punchy narration, and sometimes catchy music, and voice over which engages your customers on more levels than regular video.

4.It attracts even the “Busy” crowd

Busy people have mentioned and the majority have said that they would rather watch than read. Forbes recent survey report reveals that 82% of executives would prefer to watch business related animated videos. 

So if you’re promoting your videos to busy executives; who don’t have a lot of time, provide them whiteboard animated explainer videos. You know for sure that you can’t go wrong with whiteboard animation video.

How you can reap in the benefits of the same: 

  • Take your best-performing piece of text-based content, and convey it through a video
  • This way you not only attract more attention from those busy executives you’re trying to sell to, but also dramatically reduce the time it takes to expose them to your offer
  • What used to be a 40-minute sales conversation, or a 15 page marketing white paper could become a 2- or 3-minute whiteboard animation video- damn easy to explain and even more effective

5.It curbs your audience attrition

With your email list; you are probably getting a hefty number of unsubscribes with each email you send. That’s completely normal. But it doesn’t make it any less upsetting especially when that very same list is growing. According to a recent study, incorporating whiteboard explainer videos in your email reduces your subscriber churn by 78%

How to harness it:

  • You have zero excuses not to use video in your email marketing
  • The barrier for entry has never been lower – the technology is there, the speed of internet connections allows it, and the potential returns are huge

 

In order to have an effective whiteboard animation videos, you must first understand your ultimate call to action for the viewer. Once you know this the script and video can be produced. By knowing your product and knowing the important keys of your viewers’ response, you will be well on the right path to converting them to buyers.

 Image result for digital marketing team png Our Whiteboard Animated Video Maker Team

Are you having trouble simplifying your message and explaining who you are and why you’re different? Or do you need a way to make a boring product or service engaging? Bring your product to life and connect emotionally with viewers…

 

We have an in-house team of awesome script writers, designers, and animators who work in the same office. SME Networks team will design your every whiteboard explainer videos based on the custom attributes of your prospective buyers. So they can understand your message clearly.

 

Our Whiteboard Animated Explainer Videos Will Help Your Business To

 

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April 12, 2018

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