Benefits Of Link Building And Its Importance For SEO

April 03, 2018

Benefits Of Link Building And Its Importance For SEO

Link building to explain in simple terms is about the process of linking the websites back to your website. When it comes to SEO services; this is one of the most important element helping websites to rank ahead in Google. Majority of the digital marketers and businesses are practicing link building since years however; with the time there has been major shift in the link building strategies to gain quick results.

Why Link Building Is Important?

To understand and gain the benefits of seo link building;  it is important to understand that why link building is important to Google.

Google’s algorithms are complex and always evolving but; SEO backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Link building is one of the primary element used in SEO because links are a signal to Google that your site is a quality resource. Therefore; websites with high quality backlinks tend to earn higher rankings.

link building

Why linking is important:

  • To crawl your web pages

If you’re in the business of rapid growth and pro-active marketing, the best seo link building strategy would be to help search engines to discover your website pages. The more qaulity backlinks you have, both internal and external, the quicker your pages will get indexed.

  • To determine your search rankings

The results that search engines give users when they initiate a search will depend on the ranking of the particular web page.

 Primary SEO Link Building Techniques

Some devious websites use these techniques to exploit the loopholes in the search engine algorithms to get their website ranked higher. This technique is known as “black-hat strategies” and the link building techniques they include are:

  • Buying links from link building packages
  • Showing different content to the search engines when compared to what is shown to users
  • Putting hidden links into a website that isn’t owned by the link builder

The above mentioned are the black-hat backlinking building tactics which are problematic because; they don’t count as genuine link building.

If you wish to build a loyal customer base that not only visits your website but; becomes a potential customer and buys from you. Furthermore; they happily recommends you to friends and family, then you need to focus on tactics that will give the customer a great user experience. Below are a few “white-hat” link building techniques to follow:

  • Creating fresh customer focused content
  • Provide quality over quantity
  • The more targeted and relevant the inbound link is, the stronger the vote of confidence for a site
  • Using targeted anchor text using the keywords you are targeting on the page
  • Linking through online directories is another old school strategy 

 

How SEO Backlinking Can Benefit Your Business?

 

1.Increased Referral Traffic

The more backlinks you have to your site, the more gateways there are for people to discover who you are and what you offer. It’s also a great way to qualify the types of leads that you get for your business. With backlinks, you know that the persons who visit your website by clicking on organic links are there out of genuine interest.

This makes it ideal for capturing leads, nurturing these leads, and eventually turning blog visitors into paying customers.  A niche  website’s traffic becomes a targeted audience who are likely to click suggested links to sites that offer services they are looking for.

2.More Brand Awareness

Brand and business are two concepts that should never be discussed independently of each other. Positive link building practices will help you establish your brand as an authority and an influential voice.

By publishing valuable content that generates links for your business, you are solidifying yourself as an expert and a thought-leader in your niche market. With such a status, you get the opportunity to build buzz around your brand as well as nurture an engaged community.

3.It Is Helpful Relationship Building Practise

Relationship building leads to visibility, no matter where you want to be seen.Web partnerships can be a great source of traffic, especially; when the two businesses offer related services; for example, a business that offers kitchen cabinet installation could advertise for and link to the site of a kitchen cabinet repairing services.

Our link building campaigns have often created new relationships for clients, relationships which have provided benefits outside of SEO. Think partnership or advertising opportunities. Without our link building services, those relationships would not exist.

4.Resource Links & Long-term Directories

The internet is one big source of data that will continue to grow and always be there to access information from. If you obtain high quality links form reputable directories and other resource websites it can help to drive traffic to your website for years to come.

5. Increased Online Visibility

Niche websites and directories offer businesses a way to significantly increase their visibility on the web. Making a website available in numerous places throughout the web increases visibility in several key ways. However, understanding link building requires a basic understanding of the way search engines work.

It is a search engine’s responsibility  to provide their users with relevant, high-quality information which could be in the form of links to the websites offering products, services, and information. This way it the links corresponds to what the users are searching for. Search engines then will rank the websites with the most authoritative, reliable ones at the top of lists of search results. As such, the websites that search engines consider credible and high-quality will be significantly more visible because search engines put them at the top of search results.

 

Get Insights And Advice To Improve Your Marketing Results?

Looking for SEO expert input on your marketing plan? Connect with one of our senior marketing consultants. We’ll help you identify ways to get better marketing results and provide a list of recommended SEO strategies and tactics.

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April 03, 2018

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