7 Reasons Why Businesses Use Animation Explainer Videos For Pitching

June 23, 2018

7 Reasons Why Businesses Use Animation Explainer Videos For Pitching

Video Marketing is major trend today. Businesses are now adapting animation explainer videos to pitch their products and services. Video is more accessible than ever before thanks to mobile devices and faster Internet, and it’s easier to produce than it has been in previous generations.


Animation explainer videos


Adapting Animation Explainer Videos 

One of the best ways to start is with an animation explainer videos, is they are designed to give new users a run-down of what your products or services are, and how they work, in the span of a few minutes.

Making a video is now a day damn easy and affordable as technological reosurces and DIY tools have becomre more sophisticated and readily available. You can contract with a professional video marketing firm fairly inexpensively. Video technology has advanced to the point where it’s cost effective for almost any business to utilize. There’s really no excuse not to use it.

Why Businesses Uses Animation Explainer Videos To Pitch?

Animation Explainer Videos Makes It Easy To Show A Problem And A Solution

An explainer animation videos progresses linearly with time, which means you can show a chain of causality from problem to solution. Illustrating how your products or services solve a customer need is incredibly valuable for securing more conversions. You can accomplish this through written content, but it doesn’t have the same effect.

Explainer Videos Can Be Used Anywhere, Anytime

There is no set marketing rule of using explainer animation videos. Once you make an explainer video, you can use it in a number of different contexts. You can keep it on YouTube, you can embed it into the homepage of your site, you can use it as a feature of your landing page, or even incorporate it into slideshow presentations. They’re short and universal enough to transfer easily.

Whiteboard Explainer Videos Are One Of The Best Approachable Medium

Animation explainer videos are an approachable and learnable medium for marketers. You don’t need to spend years studying them or thousands of dollars to make one. That’s probably why 68% of the marketers are planning to increase their video marketing budgets.

You Can Get As Much Creative You Want

The best explainer videos are ones that aren’t afraid to creatively experiment. You can write jokes into your script or play with innovative animation features. You can even include some interesting music in the background; this is your chance to give your audience a memorable video watching experience.

An explainer video that surprises people, or otherwise delights them, will stick with them indefinitely. It’s a chance to get inside your customer’s mind and stay there if you have the right creative team to make it happen.

It Makes It Easy To Showcase Your Brand

You can let your brand’s personality shine throughout the explainer video; you can write it in the tone of your script, include visual styles that reflect your character, and even choose a narrator that best represents your brand “voice.” In fact, more than a third of all video marketing budgets are now directed toward branded videos.

Explainer Whiteboard Videos Are Highly Adaptable

Because they’re short and relatively easy to edit, you can switch things around quite easily. For example, if you launch a new feature, you can add a few extra seconds at the end of the video to promote it, or if you want to experiment with different music or a different narrative, you can

Show Your Customers/Clients The First Hand Benefits

Thanks to the visual and running nature of video, you can show off the benefits of your product or service first-hand, such as with a brief product demonstration or a walkthrough of your software. This helps people see what they’re buying and will put many of their doubts to rest.

Businesses initially were finding it tough to pitch their product and services and sales was getting tougher. Haven’t you visited websites and left without REALLY understanding what the company is all about or what services they are actually offering?

This is exactly where an animation explainer video can help. By combining audio and video, explainer videos can substantially increase retention rate and deliver the value proposition of a company/ brand clearly and succinctly.




No matter where you belong, we can help you showcase the true essence of your story!



June 23, 2018

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2 thoughts on “7 Reasons Why Businesses Use Animation Explainer Videos For Pitching”

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