7 Video SEO Optimization Tips For Easy Search Engine Rankings

March 30, 2018

7 Video SEO Optimization Tips For Easy Search Engine Rankings

Video marketing is in!!  Video content has skyrocketed over the past few years, and therefore it’s time for Video SEO optimization to improve your rankings. Each and every company whether startup, small business or established are adopting video marketing to grab customers attention, sell more products/services and of course it increases brand visibility. We love to watch than reading. We all know by now that Videos are important for businesses so; lets get down to the point how implementing few SEO techniques can help you get your video noticed.


Related image


Importance Of Video Marketing

A growing number of social and user generated channels are vying for user attention, and brands continue to push to be part of the conversation. Various channels continue to invest in integrating videos such as Instagram now allows both photos and short videos, LinkedIn encourages video in advertising options, Vine is one of the fastest growing social channels. 

The average YouTube visitor watches 388 minutes of video each month and to not to forget YouTube has over 1 billion unique users to its site each month and its growing.

Understand What Is Video SEO?

Video SEO is simply optimizing your videos to be indexed and they start ranking on the search engine results pages for relevant keyword searches. There are many optimization strategies to give your videos a higher chance of ranking, which this blog will outline.

If you are trying to grab attention from your viewers, implementing video SEO techniques can easily help you rank ahead in Google.  If you’re trying to stand out from the rest of the crowd at the top of search engine results pages consider the following video SEO tips to help put you ahead of the competition


1.Keyword Research

You’ll need a pro SEO expert for this. The Video SEO process begins with keyword research. Your first step is to generate a set of potential keywords and then the extracting the best ones out of it.

When doing keyword research for YouTube SEO optimization, you want to try to find keywords that will drive traffic to your video. The best place to look for keywords is on YouTube, but you should also use more traditional keyword research tools like Google Search Console, SEMrush, SEOProfiler, Moz or others. YouTube allows you to include “tags” to help categorize your video by keyword, but it limits the number of tags you can include. 

2.Title and Description of Your Videos

Just like how you do for your blog posts, the title and meta description play a significant role in ranking your vides. Spend more time in learning what kind of title and descriptions can be best for your videos. Furthermore; optimize your video titles and meta description with SEO keywrods. Do keyword research to ensure you’re targeting keywords that people are actually searching for.

3.Writing Engaging Video Content

How about adding engaging video content as it is one of the best video seo practices to grab viewers attention. Whether it’s the actual content, a quote, some caption or an annotation, there are literally many ways that you can  tweak your content as a video description which makes it more interactive and engaging, helping grab the users’ attention.

4.Create Relevant Video MetaData

Metadata can help your video stand out and get found by the algorithm, so content creators should make an effort to optimize metadata to maximize visibility. However; you want to research what types of videos your competitors are doing before you create your video.

The best time to optimize your metadata is before you upload your video have your keywords, tags, title, description and custom thumbnail ready to go before you press the upload button.

5.Make Your Thumbnail Image Engaging

The video thumbnail is that “small image icon” that your viewers will see when your video is indexed, therefore; it plays an important role – a deciding factor whether your viewers will click or not.  You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and beautiful.

6.Allow embedding of your video

It will a great viral activity if your viewers wish to embed your videos on their websites, blogs and elsewhere.  This means that they like it enough to include it on their page. This is already a win for your videos and it may lead to a boosted page ranking on SERPs. Therefore; make it easy for your audience to embed your video, as you are earning more inbound links to help your SEO efforts.

7.Promote It On Social Media 

Promote your videos on different social media platform as much as possible as this is the best way to spread word about it and reach the right audience. Hence; this leads to more viewers, new links, bigger traffic and of course, better positioning on SERPs. Feel free to reach the right people that may find your video content interesting, or even to use your network to promote it accordingly. Consider paid video promotion as it may be useful, if you think that this can contribute to your goals.

Why Your Business Needs Video Marketing Services?


Adding videos to your website and social media profiles can help your business increase visitors, brand awareness, build trust, and drive conversions. Video SEO cost is meagre a fraction of amount when compared to your other online marketing activities. Outsource video SEO services to an expert Video marketing services to effectively present your sales pitch, product, or service.

Businesses are using video marketing services to capture audiences and drive leads and sales. How, you ask?

  • When it comes to videos, Google likes to display videos more which improves the chances to rank ahead than text.
  • Next to Google, YouTube is the second largest search engine out there. Get on it!
  • You’ll increase your website visitors’ time on site. Studies show that web pages with videos have significantly
  • Higher average time on site than those without videos!
  • Videos allow you to drive branding and build trust. They’re like a commercial—just cheaper!

The Benefits Of Video SEO Services


                Brand awareness               Video SEOIncreases social engagement


                  Build trust                 Improves and increases page ranking


         Easy mobile optimization    More leads & better conversions



We Help Your Vision Turn Into Action

Have an idea? We bring it to life. Not sure where to start? SME Networks has a dedicated video developing team which works directly with your company to understand its brand, its vision and its future.

We develop custom video solutions such as explainer videos, animated and whiteboard videos that serve your needs and marketing goals.


March 30, 2018

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Top 7 Whiteboard Explainer Video Tips That Talks About Your Business

December 01, 2018

Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting

Read More  
Facebook Ads | Top 6 Reasons Why Your FB Ads Are Not Converting

November 29, 2018

There were only 3 million active users on Facebook 4 years before; and as of 2018 there are more than

Read More  
Top Facebook Boost Post Tips - Get Results and Generate More Leads

November 13, 2018

Majority of the online marketers who wish to advertise on Facebook and get more leads using Facebook boost posts will

Read More  
Why Should Your Business Hire Explainer Video Company Instead Of Freelancers?

November 10, 2018

We all know the benefits that having a website can help you trigger brand awarenes; overhauling your public image virtually

Read More  
Animation Video Maker | Promote Your Brand With Our Corporate Videos

November 03, 2018

Whether you’re a beginner or already an established brand, SME Networks is an expert Animation Video Maker company that

Read More  
Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not

Read More  

Latest Events

CLO Engage Summit

Date: 10 January, 2019 - 10 January, 2019

India Investment Conclave

Date: 11 January, 2019 - 11 January, 2019

11th Global Intellectual Property Convention

Date: 17 January, 2019 - 19 January, 2019

PanIIT Conclave 2019 Artificial Intelligence

Date: 18 January, 2019 - 19 January, 2019

Mobile And Digital Marketing Summit

Date: 27 November, 2018 - 27 November, 2018

Emerging HR Summit

Date: 18 December, 2018 - 19 December, 2018

PITS - Pharma IT Summit

Date: 28 November, 2018 - 28 November, 2018

World AI Show - AI, MI & Robotics

Date: 22 November, 2018 - 22 November, 2018


Date: 21 October, 2018 - 21 October, 2018

Decathlon India Run

Date: 14 October, 2018 - 14 October, 2018

14 thoughts on “7 Video SEO Optimization Tips For Easy Search Engine Rankings”

  1. Let’s put it simple: if you want to be successful online,

    you need targeted traffic, and the best way to drive targeted

    traffic to your pages is with good search engine rankings.

    However, if you want to generate traffic from the search

    engines, your pages must appear on the first results page

    for the keywords and phrases you target… (http://www.socialmonkee.com/ujs876)

  2. Wow! Such an amazing post to read. I must appreciate your writing techniques waiting for more posts like this.
    This profile is everything about microphones and how to test your mic
    for better sound quality.

  3. You have done a great job. I will definitely recommend to my friends. Test your typing speed with our software typing test online to find out how fluent you are in typing. This will reveal your test score and typing speed. So reach my profile and start your typing test online.

  4. I never stop myself to say something about it. You’re doing a great job. Keep it up.
    Inspiring from your previous post i have also created a well informational profile base on typing I would like to share this article words per minute with you. Thanks you for your visit.

  5. Enjoyed reading the article above , really explains everything in detail,the article is very interesting and effective.Thank you and good luck for the upcoming articles
    To learn more about text to speech Please do refer the profile text to speech online. Here you will learn text to speech online. Thank for the attention.

  6. Hey there, it is great content. Very interesting , good job and thanks for sharing such a good blog.
    I also have to suggest you the latest post profile to microphone. Here you will get to learn more about microphone if you are beginner. Refer to profile mic test online and learn more.

  7. It’s truly a great and valuable piece of info. I am glad that you simply gave this useful info to us. Please keep us informed like this. Thank you for sharing. My blog is also related to Best affordable family campground. You can visit family campgrounds, in this I have given a lot of information.

  8. This blog is very informative. Thanks for sharing such unique content. Please keep it up.

Comments are closed.