7 Video SEO Optimization Tips For Easy Search Engine Rankings

Video marketing is in!!  Video content has skyrocketed over the past few years, and therefore it’s time for Video SEO optimization to improve your rankings. Each and every company whether startup, small business or established are adopting video marketing to grab customers attention, sell more products/services and of course it increases brand visibility. We love to watch than reading. We all know by now that Videos are important for businesses so; lets get down to the point how implementing few SEO techniques can help you get your video noticed.

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Importance Of Video Marketing

A growing number of social and user generated channels are vying for user attention, and brands continue to push to be part of the conversation. Various channels continue to invest in integrating videos such as Instagram now allows both photos and short videos, LinkedIn encourages video in advertising options, Vine is one of the fastest growing social channels. 

The average YouTube visitor watches 388 minutes of video each month and to not to forget YouTube has over 1 billion unique users to its site each month and its growing.

Understand What Is Video SEO?

Video SEO is simply optimizing your videos to be indexed and they start ranking on the search engine results pages for relevant keyword searches. There are many optimization strategies to give your videos a higher chance of ranking, which this blog will outline.

If you are trying to grab attention from your viewers, implementing video SEO techniques can easily help you rank ahead in Google.  If you’re trying to stand out from the rest of the crowd at the top of search engine results pages consider the following video SEO tips to help put you ahead of the competition

1.Keyword Research

You’ll need a pro SEO expert for this. The Video SEO process begins with keyword research. Your first step is to generate a set of potential keywords and then the extracting the best ones out of it.

When doing keyword research for YouTube SEO optimization, you want to try to find keywords that will drive traffic to your video. The best place to look for keywords is on YouTube, but you should also use more traditional keyword research tools like Google Search Console, SEMrush, SEOProfiler, Moz or others. YouTube allows you to include “tags” to help categorize your video by keyword, but it limits the number of tags you can include. 

2.Title and Description of Your Videos

Just like how you do for your blog posts, the title and meta description play a significant role in ranking your vides. Spend more time in learning what kind of title and descriptions can be best for your videos. Furthermore; optimize your video titles and meta description with SEO keywrods. Do keyword research to ensure you’re targeting keywords that people are actually searching for.

3.Writing Engaging Video Content

How about adding engaging video content as it is one of the best video seo practices to grab viewers attention. Whether it’s the actual content, a quote, some caption or an annotation, there are literally many ways that you can  tweak your content as a video description which makes it more interactive and engaging, helping grab the users’ attention.

4.Create Relevant Video MetaData

Metadata can help your video stand out and get found by the algorithm, so content creators should make an effort to optimize metadata to maximize visibility. However; you want to research what types of videos your competitors are doing before you create your video.

The best time to optimize your metadata is before you upload your video have your keywords, tags, title, description and custom thumbnail ready to go before you press the upload button.

5.Make Your Thumbnail Image Engaging

The video thumbnail is that “small image icon” that your viewers will see when your video is indexed, therefore; it plays an important role – a deciding factor whether your viewers will click or not.  You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and beautiful.

6.Allow embedding of your video

It will a great viral activity if your viewers wish to embed your videos on their websites, blogs and elsewhere.  This means that they like it enough to include it on their page. This is already a win for your videos and it may lead to a boosted page ranking on SERPs. Therefore; make it easy for your audience to embed your video, as you are earning more inbound links to help your SEO efforts.

7.Promote It On Social Media 

Promote your videos on different social media platform as much as possible as this is the best way to spread word about it and reach the right audience. Hence; this leads to more viewers, new links, bigger traffic and of course, better positioning on SERPs. Feel free to reach the right people that may find your video content interesting, or even to use your network to promote it accordingly. Consider paid video promotion as it may be useful, if you think that this can contribute to your goals.

Why Your Business Needs Video Marketing Services?

Adding videos to your website and social media profiles can help your business increase visitors, brand awareness, build trust, and drive conversions. Video SEO cost is meagre a fraction of amount when compared to your other online marketing activities. Outsource video SEO services to an expert Video marketing services to effectively present your sales pitch, product, or service.

Businesses are using video marketing services to capture audiences and drive leads and sales. How, you ask?

• When it comes to videos, Google likes to display videos more which improves the chances to rank ahead than text.
• Next to Google, YouTube is the second largest search engine out there. Get on it!
• You’ll increase your website visitors’ time on site. Studies show that web pages with videos have significantly
• Higher average time on site than those without videos!
• Videos allow you to drive branding and build trust. They’re like a commercial—just cheaper!

The Benefits Of Video SEO Services

                Brand awareness               Increases social engagement

                  Build trust                 Improves and increases page ranking

         Easy mobile optimization    More leads & better conversions

We Help Your Vision Turn Into Action

Have an idea? We bring it to life. Not sure where to start? SME Networks has a dedicated video developing team which works directly with your company to understand its brand, its vision and its future.

We develop custom video solutions such as explainer videos, animated and whiteboard videos that serve your needs and marketing goals.

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