Top 7 Important Elements That Helps You Write Great Web Content
We all have been doing that MISTAKE…all the time with our website. Even the best web content writers make it. Do you think of your potential customers and clients when you write a web content? We just go and make a flashy website with impressive words to make an impact on our readers. Well; from the website development view point yes you have the best website in the world but; no point if your website is not able to give you business. Right!! Make sense. Well; majority of us all the time put more focus on design and outer look and very little on web content. Only a great web content can make your viewer click and convert into potential customer. Period!!
How To Write Great Web Content
Your target audience is hunting for the information about your products/services or your brand on Google. When they are unable to find a reliable or poor source; they make a quick decision. THEY GIVE BUSINESS TO YOUR COMPETITOR. Don’t want your business to be in that category?? Alright! We have list down company website writing tips; so you can know in where you are lacking and you can improve.
It’s not too late to revamp the content of your website. Incase if you are already in middle of re-designing the website; do understand the importance of content and how crucial it play role in highlighting your business to the world.
Make sure that your website has these 7 important elements that makes a great web content – better search rankings, more leads means more conversions..ultimately more business.
1.Start With SEO Keyword Search
Getting organic traffic is what Google cares about Content and SEO goes hand in hand. Google sees that your web content is genuine and 100% value providing. The primary reason behind a great web content is having enriched it with SEO keywords. With the right keywords, it will help your web content writer target the right audience.
Just like a wild animal makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not reading the web content. Hence; make sure that your web content is in line with the information, with right amount of SEO keywords.
2.Putting Your Right Information First
Web content writing is different from other writing categories. In the majority of the cases; the most important thing you mention in the conclusion; at the end of the topic. Whereas in the web content – we need to put it first in fact topmost.
For example: if you’re looking for a new dining table. When you arrive at a website you want to see whether it sells the dining table or not. And secondly, you want a search box so you know you can quickly find out what whether you need a chrome one or a wooden dining table.
It’s the same for your website. Your customers want to know the big picture first. Basically: What do you do? Or what can you do for them?
3. Web Content Should Be Simple, And Understandable
When a reader comes to your website; he/she is in real hurry to read out the entire website. They don’t have time. They immediately want to check out whether you are offering what they are looking for; and at what price and quality.
Simple web content often works best. Don’t use complex or clever phrases which adds confusion.
Write as if you’re writing for a 11 year old because that makes your copy easy to follow. And be careful with jokes OR sarcastic comments, unless you’re absolutely sure your target audience will get them.
4. People Are In To Just Scan Your Website
Tell me, how many people actually read website??? Hardly any!! A recent survey suggested that only 18% of people read web pages; word to word… as majority only scan.
So, how will you write a great web content for scanners? What should you write? Here’s a checklist:
- Does your title communicate what your website is all about?
- Does your logo/image conveys the sales message?
- Is sub-heading highlights your key points
5. Using Easy & Familiar Words
Let’s say you are looking for a cheap hotel deals in Bangkok. So; you will search like “Cheap hotels in Bangkok” or “less price hotels in Bangkok”. Nobody will search using “Cost-effective” or “Budgeted” words. They are complex words. Know that your target audience may not be fluent in English or heavy vocabulary.
Easy words are what your viewers put in Google search bar to search. Use those words to make a great web content.
6. Create Web Content For Lazy Readers
Just like a lazy animal looks for an easy catch for its dinner the same rule applies here when writing a web content. Your website visitor is super lazy to make an extra effort to read entire content. Cut short to the basic; provide what all you are offering in simple and easy language.
- Use short sentences
- Make short paras
- Avoid passive tense
- Don’t use heavy jargons
- Put appropriate navigation links
- Skip unnecessary words
- Don’t repeat the same thing
7. Expect Web Visitor To Arrive On Your Website
While browsing for certain information; Google can land your visitor to any web page of yours. Ensure that every page that your web visitor lands is good. The web page is easy to read, it should be basic and simply conveying about the products/services your business is all about. Each web page should have call to action to capture leads.
Do not rely on the navigational bar that tells people to go to the next page. It is literally annoying and you may lose a potential customer.
Creating a great web content requires a lot of hard work and preparation. Don’t settle for average web content writing company—most of your competition is average. Instead, look for those who specifically offers article writing services or best blog writing services or focus on offering best web content writing service like SME Networks. As these companies have niche article writers from varied industry segments. They have expert and knowledgeable team which ensures that your web content is developed keeping in mind your target audience as well as generate leads fueling your sales pipeline.
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