7 Reasons Why Outsourcing SEO Services To SEO Company India Is A Good Idea For Small Businesses

The primary concern of any small businesses in India is to get exposure to get profitable business. Which business doesn’t want? All the time it is all about getting traffic….traffic….traffic and more traffic to the website. More traffic means revenue generation and getting a better exposure – let people know more about you, talk about your products and services and your brand. However, the bad side of SEO (Search Engine Optimization) marketing is it is super expensive. Managing SEO services in-house is expensive, time consuming and requires a good many professionals to keep up with the latest trends and news.

“SEO is surely the greatest con ever. Can anyone here tell me how every would-be Internet Marketer on the planet can promise every client to get them onto the first page of Google natural search?” The easy answer is that some can deliver while others can’t”.- Josh Steimle is the CEO of MWI, a digital marketing agency with offices in the U.S. and Hong Kong.

How Are You Currently Managing Your SEO?

Having FB page, or a Twitter page doesn’t count in SEO practice – so repeating the question, how are you currently managing your SEO? You do not have a slightest idea about how SEO works, plus you are far away from its ever evolving trends, algorithms and there is some SEO math that doesn’t goes in your head. Have you ever thought of outsourcing SEO services? Well, there are lot of benefits associated with SEO services when you outsource it.

Why Outsourcing SEO CServices Is A Good Idea Than To DIY?

SEO Work Evolves Too Fast To Keep Up

Anyone who plays in the search engine optimization game will tell you – the one constant is change. Google has gone on record stating that they update the algorithm over 500 times per year! That translates to approximately 10 updates every single week. Yes, you read that right, every single week.

If you want to do your own SEO work, it would be a great learning experience, but who will take on the rest of your job? How do you plan to keep up with the ongoing changes? Is this the best use of your time anyway? If you outsource SEO services, there’s a whole industry of SEO, internet, and inbound marketers at your disposal. Their job is to keep up with the changes, test new hypotheses, and shield you from potential penalties from the search engines. They spend time every single day keeping up with the trends.

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SEO Work Requires A Dedicated Consistency

If you missed the memo, SEO and social media now overlap, a phenomenon many refer to as social SEO. Have you been using social media to market your business? If so, kudos to you.

One more question: have you been using social media to help bolster your SEO, get your content indexed, and show up more in the SERPs? If so, you are ahead of the game. And you’re probably uber-busy trying to keep up with it.

Why not offload at least some of that labor to an outside agency? Your time is best spent on the brain-intensive part of the strategy. Work with the right partner to improve the strategy even more, and let them source consistent, ongoing execution. It will help you more than you may think, not just in labor but also in brain capacity. It will free up brain power for the “big brain” stuff you’ve been putting off until you have time to take it on.

SEO  Depends On A Lot Of High Quality Content

Some will stake a claim to content marketing as the be all, end all of inbound, including SEO in that umbrella label. Sure, content marketing is very important, and it matters to SEO. But it’s not the replacement for search engine optimization. It is a partner in crime.

It is well documented that content for content’s sake is a waste of time. Too many people rush to start creating content, but without any concrete content strategy driving their efforts.

So, who do you intend to have writing all of that content? Who is building the plan for what to write? How are they integrating SEO into the process? The easiest answer is to hire a vendor who already knows how to integrate SEO and manage the content creation process on your behalf.  It is more work than you think it is.

DIY Link Building Is A Risky Job

With all of the hype around it the past few years due to the string of Penguin penalties, link building has gotten a very bad name. While link earning is a great concept and something we should all strive for, the reality is that links don’t magically appear. Even link earning is a form of link building, except it is less spammy and predatory.

Heck, you could “earn” a link by dumb luck that might just happen to lead to a penalty, so it’s not a magic wand. Now even more than ever, you need an SEO expert to help manage the link building process responsibly. It is not just about spamming links out on the web. It also includes monitoring your link profile, identifying risky links you have acquired, and cleaning up any suspect links before they result in a loss of organic traffic.

Do you have these skill sets in house? Most of the small and medium sized businesses in India,  do not, so bringing in an SEO outsourcer is a fine option.

It Is Not A One Time Thing

Search marketing it not something that you can just sit down and do for a few hours and then it is done. It is an on-going process. For the best results, you need to be performing search engine optimization activities on your website every week (if not every day). New content needs to be published, and link building needs to be performed in order for your campaign to have any significant results.

Also, you have to keep up with your Pay-Per-Click advertising, and implement the changes that may be needed to improve its efficiency. Outsourcing these activities will give you the confidence that it is being performed properly, while giving you and your staff time to work on the important projects that are not related to search marketing.

The Tools Of The Trade

Search engine marketers use more than just their minds to perform their jobs – they have many special tools that they use to implement certain search engine marketing tasks, track the tasks, and to get the best results.These tools cost a good chunk of change, and require the proper training to understand how they work and are used to improve search marketing efforts.

Unless you have one or two people who will be working on your campaign, it will take a lot of time and money to get everyone up to speed on the tools that are used to improve your search marketing campaign.

It is usually better to outsource your SEO services who have mastered in their work.

At A Fraction Of Cost

The cost and the results are the 2 aspects that affect the decision to outsource or not. Outsourcing your SEO services  could cost more than having existing members of your staff perform the duties – but not in the long run.

Since search marketing is not just a one-time task, you will be taking your staff away from the important tasks that they are trained to perform on a daily basis. Now those projects aren’t getting done, and you will need to bring on more resources to get those tasks done.

If you are thinking about hiring a SEO or SEM expert, know that they come with a hefty price tag.  Not to mention the behind the scenes costs of having another employee (benefits, taxes, utilities, space, etc…) – You can get a lot more outsourced SEO Services help than you can for the cost of employing another head.

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