7 Quick Tips Of Search Engine Optimization That Generate Web Traffic

Want to increase web traffic? Most of the businesses today are juggling to get into number #1 position on Google. How shall you compete them? To increase a web traffic is an expensive and time consuming task which cannot be achieved overnight- All you need is hire an outsourcing service provider offering search engine optimization that generate web traffic for a better visibility and page ranking.

If you are a small business owner, getting more traffic to your website is perhaps your primary concern.  How can you get people to sign up for the services? If they don’t come to your website first. Right?

Although it is commonly thought that website traffic is one of the most significant keys to success, well, some Search engine optimization experts have a different mindset – they say that it really depends . On the surface level – the more visitors your website gets, the more opportunities to grow your list and therefore your sales. However that’s only half of the story.

What if more traffic DOESN’T drive more results? What do you do then? It is entirely possible to get tons of web traffic, but still not growing your list or boosting sales? How?

UNQUALIFIED TRAFFIC!!! Getting traffic for the traffic’s sake is not only a bad search engine optimization strategy, it is likely to leave you disappointed and discouraged from doing any marketing in the future. Think about it – wouldn’t it suck to see your website getting a lot of traffic but none or very little of it converting into sales?

If that happens, there are usually 2 reasons for this:

1) Your website is not search engine optimized to be converting traffic into leads.

2) OR the traffic you are getting is simply not targeted – it’s not people who are your target audience. They are randoms who came because… well, who knows!!!

There are many ways to get traffic for traffic’s sake, but as you can see that type of traffic is pointless if you are not using search engine optimization techniques.

What if you get to know the quick easy tips that you can follow  to help convert your visitors into sales? It doesn’t matter if you have an ecommerce, software as a service or even lead generation site… these 7 quick tips of search engine optimization that will help generate web traffic work for you.

1. Case Studies

Can you guess what percentage of the visitors who read those case studies convert into sales (leads)? It is currently at 13.8%.

The reason they convert so well is because the case studies don’t just talk about the traffic or revenue increases, but they also break down exactly what it did to help the customers to achieve those results.

2.Testimonials

It sounds easy to create and use testimonials, but most people don’t know how to use them.

Why?

Because simple testimonials like this one are of no use:

Image courtesy:quicksprouts

Rather than having like this one:

Image courtesy:quicksprouts

Maybe the above mentioned testimonial seems to be long, but  it is genuine. It tells the entire story that hooks the visitor, and it also talks about the results achieved.

Can you guess what the difference in conversion rate between the short testimonial and the long one is? The longer one resulted in 11.3% more sales than the shorter version.

While using testimonials, make sure you sprinkle them across your whole site. From sales pages to checkout pages, use them on any page that can impact your sales.

3.Herd Mentality

Have you noticed that people move in herds, if they see others jumping they too will join the bandwagon without thinking ahead.

If a lot of people are doing something, they must know something you don’t, right? Showing how other people are using your product or service can boost your signup rate. If you want to increase your signups, show how many people have recently signed up or are currently using your product or service.

4. Customize Your Pitch

Lets face it, we all like things that are tailored for us. Who wants to buy or sign up to something generic when you can sign up for something that is just for you?

One way to do this is to create a unique product or service for each of your customers. If you can do that, great… but chances are you won’t be able to do so. Another thing you can try is to customize your sale pitch by putting in unique information targeted towards each of your visitors.

Some people have seen an increase in conversion rate by up to 33% using this tactic, but it only works well with audiences who aren’t too sophisticated.

5. Logos Does Matter

It helps increase the conversion rates. When you removed the logos from the website, the conversion rate goes down by 9.9%, which isn’t a huge number, but every little bit adds up.

If you have worked with some well-known search engine optimization companies or you have received some great press, showcase it. You may not see a conversion increase, but it is worth testing.

6. Limited Access

We understand this by taking a good example of Quora.com website – Not because you learn anything on it, but because it is completely awesome how they get you register and signup.

After you read a few threads on Quora, they block you from reading the rest by showing you something like this:

Image courtesy:quicksprouts.com

They know that you are already hooked because you have read few threads, and now they can force you to register.

If you have a great product, you can consider giving everyone limited access to it and block off certain parts for only registered or paid users.

7. Speed

No we are not talking about the movie “Speed” here or neither discussing the facts.Although speed is something that we tend to forget about, it has a huge impact on conversion rates. This is the main reason companies like Amazon and eBay do everything possible to make sure their websites are loading quickly.

For every second delay in page response, there is a 8% decrease in conversion rate.

Search Engine Optimization Tips Are Great, Now What!!!!

Increasing the website traffic is not the key to build a profitable website but; converting your traffic into sales is. If you want to grow your sales, build a loyal audience. Hence this creates awareness about the products you promote using search engine optimization.

Focus on building a thriving email list and build trust with our “Trusted Vendors” like  Orange Mantra– review the case studies here.

Apart from Orange Mantra, there are other leading SEO Service providers like Optimization Systems, Cliff Tech Digital, , Click n Join,  Digital Fives, Innoserv. It’s much easier to convince people to buy your products or try your services if they like and trust you.