7 Benefits of Hiring Digital Marketing Consultancy For Your Small Business in India
One of the renowned digital marketing consultancy tweet made quite a stir in digital media industry, “28% of marketers have reduced their advertising budget to fund more digital marketing strategies“.
This signals an important shift away from the old-school way of marketing towards more non-traditional online channels. Hence; strategy changes based on results are much easier to put into action, businesses are able to stretch money further when digital marketing is working effectively, and marketers are confident that online options give them a higher ROI and a boost in sales.
With the emerging trends of Digital Marketing, it is forecasted that small businesses of India can increase their returns by 20% in the coming years.
Every business knows they need to market, but the trick is knowing how to split a marketing budget between traditional and online marketing—then allocate the online portion among various channels. To make the most of your money, shoot for where your target market hangs out online or where your competition has a strong presence. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI.
Digital marketing is no longer about merely adding online channels to the media mix. It is more about integrating digital into all facets of marketing, and that’s what digital marketing strategies do.
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It is never a good feeling to know that your business is in dire need of help. It can be a time of great emotions- hopefulness, and feel all energized when you find the best team to ” Right The Ship”.
“For the biggest human communication revolution ever in mankind’s history, it’s still surprising to me the adoption rate to really get going on digital marketing. Seems to be 20-plus years now of having websites out there on the planet that we continue to slowly embrace these different, new ways to do things.” — Ted Risdall, Risdall Marketing Group
The Key Findings:
- 70% are spending less than $500 on marketing per month (vs. 73% in 2014-15)
- 83% are spending less than $1,000 on marketing per month (vs. 85% in 2014-15)
- Just 16% are spending more than $1,000 on marketing per month (vs. 21% in 2014-15)
What % Of Budget Is Spent On Digital Marketing?
The Key Findings:
- 34% allocate less than 10% of their marketing budget to online channels (vs. 33% in 2014-15)
- 50% allocate less than 30% of their marketing budget to online channels (vs. 49% in 2014-15)
- 29% allocate more than 70% of their marketing budget to online channels (vs. 28% in 2014-15)
Small-Medium Businesses increasingly believe that hiring a Digital Marketing Consultancy delivers good returns for them. The survey found that marketing budgets remained healthy in 2014, with, on average, companies spending 10.2 percent of their annual 2014 revenue on overall marketing activities, with 50% of companies planning an increase in 2015.
There are many benefits that small businesses of India would enjoy for making this wiser decision. Some of the significant are mentioned below:
1.You Don’t Have To Pay A Digital Marketer’s Full Time Salary
Let’s see the break-out of what you might be paying and what it costs you. Salaries for mid-career marketing professionals can be quite expensive as you will be needing an entire team to work on:
- Digital Marketing Manager: 73K
- Web Designer: 47K
- Social Media Manager: 49K
- SEO Marketer: 60K
- Content Writer: 55K
- Graphic Designer: 53K
So the total cost of hiring all these staff members in-house is nothing but an expensive... but don’t forget to tack on the cost of employee health care benefits, paid vacation days, lost productivity in sick days, and training costs!
2.Digital Marketing Consultancy Offers A Lot More
An outside firm offers more than just marketing. You get access to expert content writers, search engine optimization professionals, social media professionals, graphic designers, and web design professionals as well. It can be risky to take a gamble on a new hire.
3.Digital Marketing Consultancy Can Easily Scale Up
Under a traditional in-house operation, the only way you can increase the output of your marketing team is to hire more employees. Agencies like Nebula Personalization Tech Solutions, already have an arsenal of workers on hand that can be called upon at a moment’s notice if you want to employ a bigger, bolder strategy.
4.You Are Able To Keep Up With The Latest Marketing Trends, Without Learning A Curve
Consultancy like Nebula, Creative Chord Designs, UI10 invest time into keeping abreast of the latest trends, tools, technologies, and strategies to serve you better. We spend our own time learning how to use new resources, without charging you for the time.
5.You Gain Access To The Latest Tools and Techniques Without Spending An Extra Dime
Marketing tools increase efficiency, productivity, and performance. Sure, there are tools you can dig up for free if you know where to look. But these consultancies gives their clients access to premium-level services, software, and analytic data reports without charge.
6.You Get To Maintain Efficiency Among Your Existing Staff
Some companies try to get around hiring in-house marketers, social media personnel, content writers, and SEO people by just having existing employees pick up the slack. Dumping the marketing burden onto existing employees increases the likelihood of burnout and reduces productivity in the long run. Furthermore; your marketing efforts will lack consistency with so many heads to the monster.
Emilia Technologies is a private limited Digital Marketing company incorporated in year 2012 with a motto to deliver Lean and Intelligent technology solutions to Customers with the help of a very Energetic and smart team.
Just like Emilia Technologies, there are other established names like UI10, Nebula, Contify, Creative Chord Designs when it comes to Digital Marketing Consultancy. Therefore; these digital marketing consultancy firms are known for offering small businesses immediate online visibility.
Digital marketing strategies are typically multifaceted, solving for specific digital marketing challenges while building ongoing client capabilities. Hence; these “Trusted Vendors” work with clients primarily in three core areas:
- Harnessing digital marketing to transform business effectiveness
- Optimizing the customer experience across channels
- Developing and helping implement new growth models
Get To Boost Your Sales By 20%? – Try Recommended Resources
At SME Joinup, we believe that our “Trusted Vendors” are the best when it comes to implementing digital marketing strategies.
The names includes Innoserve, Cliff Tech Digital, Optimization Systems, Chanakya Niti Business Catalysts helps accelerates your ability to capture the potential of bigger market share therefore; rewarding your business with 20% boost in sales.
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