6 Tips On How To Increase Your Landing Page Conversion Rates
Remember that saying “out of sight, out of mind”. In the business world it holds even greater importance. Given that businesses are rapidly moving toward online platforms to gain customer attention, a good website with an effective landing page can be your key to stay competitive. We share some of the sure-shot ways of landing page optimization that can help you build up your sales pipeline.
1. Presentation is the key
If you desire a landing page that has the potential to transform page visitors into potential customers then you need to focus on its presentation. More often people come on your page through a mailer, following a social media post or an online ad. Your landing page must be attractive and friendly enough to retain their attention and make them take the desired step. For instance, colors play a vital role in presentation and below image will help you get a better idea of it.
2. Ease of navigation
Your landing page should be user-sensitive, providing them easy navigability and smoothly guiding them to specific pages. Take care that your page is clutter free, is not loaded with too much information and images. Try and make it clear why a visitor has landed on your page and what they need to do.
3. Your Call to Action (CTA)
When it comes to understanding “What is a landing page?” always remember that it is the way of generating leads for your business, and that happens when a visitor further takes an action (by clicking on favorable options). Your CTA (Call to Action) is the step or action that you want your visitors to take. So your CTA should be the most prominent feature on your landing page.
4. Sense of urgency
Use “limited supply” formula for your offerings such as ‘limited time offer’ or ‘limited numbers’ or ‘limited days’. Phrases like “Only 2 days left”, “We can’t do this all day”, “Click now while the offer lasts” or “do not miss out” are excellent at creating sense of urgency to take action.
5. Do not beat round the bush
Each page of your website should have something specific to convey. Introduce goal-driven headline that compliments your offerings, explain your products and services and how they can benefit the visitor, and ways to get them (the action step). A visitor is especially interested in getting the answer to the question “What is in it for me?”. When it comes to generating business, mention only the most useful information, thus reducing any chances of friction between the visitor and the desired action.
6. Create credibility
Putting up testimonials, press coverage, affiliations, quality certifications or any such information will help in gaining customers trust and building business credibility. A high level of trust makes it easier for the visitors to place a sale with you.
A company that understands its customers and their expectations will always be a step ahead of competition. However it is equally important to put that understanding in use and leverage it to expand sales and revenues.
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