5 Ways to improve your audience engagement through Online Reputation Management Service

Are you just forgetting what really matters and busy chasing numbers????

Consumers and business people “search for everything” today before they do anything, according to Mr. Paul Shapiro, SEO director of GroupM. “What will people find when they Google your businesses name? Will it be a bad review cautioning them to not buy from you? Or will it be something positive that will cause them to buy from you?” This shows how bad you are with your customers/audience and this is important.

Many marketers busy themselves growing lists, fans and followers, but ignore a metric that creates mobs of raving supporters. It’s called engagement, and it can boost your brand lift by over 300%.

As 55% of readers spend less than 15 seconds actively on a page (Chartbeat, March 2015) we need to move away from advertising influenced metrics, such as clicks and page views, and start measuring the impact of our social media campaigns with more sophisticated metrics, such as activity and reach.

Valuable audience engagement is all about QUALITY over QUANTITY.

Too many of us skip ahead to the fun part and underestimate the importance of fundamentally engaging your target audience first – don’t wait for them to find you!

At its core engagement boils down to 1 key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video.  If we can view all these things as connection tools first and communication tools second that will make a huge difference. The ideas mentioned below will be far more effective.

Improving your audience engagement by outsourcing Online Reputation Management service

Below are 5 ways to increase engagement with your target audience, to create more value for you and your readers and viewers:

Know Where They Are

For marketers, it is important to know the preferences of their target audience so that it is easy to tailor content strategies to the most appetizing form possible, increasing the potential for successful engagement.

Even though social media has changed the way we communicate as a society, these personal and cultural preferences remain unchanged. A blanket approach to social media engagement is never going to be successful in the same way a blanket advertising campaign is not going to bring the ROI of a targeted one.

Catering To Self Interest

One of the biggest mistakes you would see in the online world is people making their engagement efforts all about themselves.  They talk at their audience instead of with their audience:

•  Facebook walls are nothing but a collection of links
• Tweets are all promotions instead of conversation
• Every single email is a sales pitch for a product

All of this is done before any trust is established or any sort of connection is formed. If you haven’t given somebody a reason to care, why should they? The reason certain blogs or brands evolve into movements is because readers and customers feel like they are part of something bigger than themselves. They feel like they belong to something that matters.  These blogs and brands cater to the self interest of their readers and customers.

Co-create Your Content With Your Audience

One of the biggest mistakes I see in the online world is people making their engagement efforts all about themselves.  They talk at their audience instead of with their audience:

•  Facebook walls are nothing but a collection of links
• Tweets are all promotions instead of conversation
• Every single email is a sales pitch for a product

All of this is done before any trust is established or any sort of connection is formed. If you haven’t given somebody a reason to care, why should they? The reason certain blogs or brands evolve into movements is because readers and customers feel like they are part of something bigger than themselves. They feel like they belong to something that matters.  These blogs and brands cater to the self interest of their readers and customers.

Use Multiple Forms of Content

95% of communication is nonverbal, but so many people limit their content creation efforts and engagement efforts to writing. Don’t forget that a blog is a multi-format platform.

• Audio content enables people to hear your voice
• Video content enables people to hear your voice and see your face

This helps you get beyond that 5% of communication that is just written. It creates a deeper connection with the audience. While video or audio is more time consuming to create, it also has a much longer shelf life. Content with longer shelf life results in increased levels of engagement over the long run.

Showcasing Your Humanity

Sometimes the simple label of of a brand causes a loss of humanity in content. Remember that you are a human being and that’s what people on the other end of the screen want to feel.  Don’t be afraid to get personal on your business page. Feel free to share a few non-business related updates. If you’re on vacation somewhere, snap an instagram shot and share it with your fans or followers.

Engagement is not about growing the audience, but taking care of the one you already have. That’s how small audiences turn into loyal small armies.

Find Out More About Online Reputation Management Service-Uppers:

Nobody (outside of Google, at least) knows what Google will change next, according to Herrault of Connective Insights. However, the basics of online reputation management rarely change. “Run a great business, treat your customers with respect, have fun and continue to build your online presence,” he says. If you follow those guidelines, and continue to proactively monitor your online reputation, “no Google algorithm change will ‘unfloat’ your boat.”

To help you improve your engagement with your audience, which not only increases your credibility but provides you with a lot of lime light on the web there are professional Online Reputation Management Service providers like Promozsquare that offers affordable and efficient solutions for the small businesses. It has comprehensive ORM solutions for small businesses that would help you eradicate the problems/issues that you are facing in improving audience engagement.

Promozsquare has offered useful Online Reputation Management service to numerous businesses in India and help prioritize the client requirements. Owing to its exceptional ORM Solutions, the company has an engaging clientele. To review their portfolio, click here.

Here is what customers has to say about Online Reputation Management Service from Promozsquare

A collective experience from the diversified sector is connecting at one Square for the Value addition. Rest assured the Results! Marketing is a contest for people’s attention ! ! – Seth Godin.

“We were wondering how the concept of working remotely with a bunch of youngsters would work out and we concluded that it can be complicated. But Promozsquare proved us wrong! The whole communication process was completely simplified and by the end of the project we were conversing like “good ol’ friends”. Everyone are extremely talented, productive and extremely professional. I would recommend Promozsquare when you are looking for attractive and effective websites to be done.:- Mr. Raghunathan, Director- Orson Automation Pte, Singapore.

To read full review, click here

Similar to Promozsquare, Quadraincorp also offers ORM Solutions to manage online reputation service and improve audience engagement. The company has distinguished list of clients such as Cloudatix, Kinderkcollege, Natureecoventures, Shoppershaven, Orbitalshops, Relisheasy,  Aerio-Rehab.

Here is what customers has to say about Online Reputation Management Service from Quadraincorp:

“It took some time to find the ideal digital company we needed on the India. After much research and exploration, we found that Quadra Incorp is a bright star in the web development and Digital marketing space. We have been extremely satisfied with the service that they provide and have no doubt that the partnership will continue”. -Ms. Supreeta Sampath.

“Working with Quadra Incorp Team was great because I had weekly reports to know the progress of my website keywords improvement, clear communication, and realized they wanted me to completely satisfy with their work”.- Mr. Mathews.

To get in touch with these leading Online Reputation Service Providers, write to us on request@smejoinup.com

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