5 Reasons Why Your Small Business Need Explainer Videos

December 10, 2015

5 Reasons Why Your Small Business Need Explainer Videos

The power of Internet has completely changed the way business used to happen.  As per Google, there are over 200 factors that determine where your site ranks and one of those is the amount of time visitors spend on your website. A part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth.

Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 4 of the 10 reasons your business should have an explainer videos.

Small business entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. Explainer videos could be just what your startup needs to get a head start out of the gate.

A recent survey concluded that about 44% of video marketers PRIMARILY use animated explainer videos. So, it appears it’s not just only established busineses arepassionate about animation!  An animated video will offer endless benefits for your small business — they are fun, they are persuasive, and most importantly they build trust.

But, how do you know if you really need an explainer video? Well, in this post we go through 5 significant reasons that you need explainer videos for your small business, read on for video enlightenment:

Your business is not interesting enough to make rounds on the web

This is a pretty tough call to make. We all passionate about our businesses and business ideas, so it would be quite a shock if you looked at your own company and said, ‘Yep. This is just not interesting‘.

However, it’s not just about your business, the content that your business produces also needs to be interesting. For a small business, customer acquisition is just as important as customer retention, and a surefire way to acquire customers is to pique their interest. Animated videos are great at this. People like watching animated videos because they tell stories in a fun and easy to digest format. They’re also highly shareable which, with the vast reach of the internet, can incredibly increase the visibility of your small business.

You have a higher bounce rate

This leads on from the above point, because if your website is not interesting enough then visitors will leave, and research shows that they will leave in as little as 5 seconds. In contrast, websites with video content have the ability to grab the attention of visitors and keep them on your site for approximately 6 minutes.

It’s not just the fun factor of videos that keeps people on your site for longer. Explainer videos also present you as a professional and current company, which encourages people to do business with you. An effective animated video can even present you as an expert in your field.

Your SEO is too bad

I’m sure you don’t need us to tell you that hardly anyone scrolls past the first page of Google. That’s why it’s vital that you fight tooth and nail to get your business on that first page. Don’t kid yourself into thinking that the first page is only reserved for giant companies, any company can reach that goal, big or small, simply by having great SEO. As a small business, the best way to increase your SEO is to get explainer videos. Statistics have found that pages with video are 55x more likely to rank on the first page of Google.

Image source:thestartupvideos.com

Not able to grab audience attention

You can only go so far with traditional web content. In a failed attempt to bring more interest to a product, some business owners cram loads of pictures, flashy animation, and colorful fonts on their web page, which does two things:

  1. Confuses the potential customer.
  2. Slows down the load time of the web page.

Both of these results are total disasters for businesses. Why not take all of those cool ideas and have them played out in a video. It keeps the website looking clean, while providing enough material to engage a potential customer. Lastly, you need to give a tough competition to your competitors 68% of marketers believe that video is essential for their business. If your competitors are among this group of people then you should be too. Customers love to watch videos, and most would prefer to do so over any other form of marketing. So, if your competitors have a video, and you don’t, then every view of their video is practically a loss in business for you. As mentioned above, a brand video can really present you as a current, capable, and professional business within your industry. And, the better your video, the more this fact will stand. A high-quality animated video can really help you get ahead of your competitors without breaking the bank.

Closing thoughts

Explainer videos are everywhere these days, and they’re only going to become more prominent in the future. Explainer videos for startups  are a great, inexpensive way for small businesses to jump on the video marketing bandwagon.

 Image source:demoduck.com

December 10, 2015

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