Top 5 Reasons Your Business Needs Social Media Calendar

If your business doesn’t have a social media presence; you’re lagging behind the times. Social media interaction has become a must thing for every business today. Even just 3 years ago; almost 89% of the B2B businesses were on at least 3 social media platforms. Social media posting needs a strategy so; before you start posting your business posts it is important to make a social media calendar that helps you hit the right social media channels with the right message and at the right time.

What Is A Social Media Calendar?

Creating informative and interesting content will be an everyday thing for making a social media calendar. Furthermore; managing multiple social media accounts can be an over-whelming tasks hence; it is extremely important to have a social media strategy to design your social media calendar.

The thought of building a social media calendar may seem like a daunting task, don’t worry. Once you have everything in place, it makes your social media content posting activity easier.  A social media calendar for the social media activity can be an invaluable tool for tracking the content, it helps spread awareness, it builds credibility, generate leads and much more.

Top 5 Reasons Why Your Business Needs Social Media Calendar

1.Social Media Calendar Lets You Stay Organized

This is one of the biggest reasons for keeping social media content calendar. Keeping your processes organized and easy to see helps you know what content you’ve published and when. Having a formal record of your social media posts allows you to see a snapshot of topics so you can maintain a fresh viewpoint and keep a balance between the different types of content you post.

2.Allows You To Focus More On Engagement and Testing 

Because; having a solid, mapped-out and visual plan in place will save you time and keep you on track, you can focus more of your energy on optimizing your social media plan. This includes developing a system of testing the day and time during which certain types of posts are working and which are not.  It also frees you up to focus more on insights, reports, and analytics.

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3. Prevents Overloading On One Social Network 

If your competitors are on various social media; you should too. But; that doesn’t mean overloading your social media posts on one single social media platform. A recent survey conveyed that about 25% of the social media users found the listed posting annoying because it was repeating multiple times in a day. Make sure that you don’t repeat the same mistakes.

Developing a social media content calendar offers you with the framework for ensuring that there is an equal distribution of content across your all social media channels.

4. You Don’t Miss Out Important Dates

To get caught up in day-to-day work lets you forget and important public holidays or dates. Holidays, sales, and other special dates can’t sneak up on you when you plan for them. Mapping out your social media calendar schedule gives you the freedom to think about big picture while ensuring your day-to-day tasks don’t get lost in the shuffle

5. It Helps To Plan Each Post For Specific Social Networks

Instead of pushing the same content on all social networks every day, the social media content calendars help you plan out your posts and tailor them according to each social media platform.

For example; A facebook post will be bit casual and illustrative whereas a LinkedIn post will be more professional looking.  By taking the time to craft custom social media content for each network lets you create thoughtful posts resulting in higher engagement.

Final Thoughts

Most importantly, a social media content calendar will get you in the habit of posting consistently. Because; businesses are different your social media strategy will differ from others hence; it needs careful planning. However; it is one of the best ways that businesses confessed using social media calendar is to grow a social following by keep showing up with something interesting to say.

Does your company have a social media presence? We’d love to help get you started. Shoot us an email or call us on +91 8378977112  to see how we can help your company find social media success.

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