5 Known Ways To Generate B2B Leads For Small Businesses India

February 22, 2016

5 Known Ways To Generate B2B Leads For Small Businesses India

The marketing process has changed, and it becomes very difficult for every B2B marketer to find effective ways to reap maximum benefits in the form of successful B2B sales leads. Instead of spending huge amount on traditional marketing and advertising practices, building a trustworthy relationship with prospects is more important.

There are plenty of advices on how to generate B2B sales leads for your small business, but a little difficult to shortlist the most effective ways. You may think this is a frustrating scenario, but this is the truth.

Well, to help you out, SME Joinup would like to share the strategies which it is following by using available resources efficiently to ensure a high number of B2B sales leads. It has explored additional information from many other resources who are experts in this area and advises businesses.

But before we start discussing about the specific tactics followed by SME Joinup, let’s know about which types of tactics are followed by most of the marketers for driving fast results.  As per a data report compiled by Holger Schulze after questioning 600 B2B marketers following mentioned tactics are most effective for sales leads generation.

seo pages

During exploration, it has not considered its website but identified some trends which are dominating SMEs landscape with assurance of maximum B2B sales leads in minimized cost.  Here, SME Joinup will also share screen shot of its social pages which are incorporated for online marketing.

Tip1 # Delivering Right Information at Right Time to Right Audience through Right Media

You must be blogging for promoting your business, but simply we want to add in that start delivering the right information at a right time. Blogging is not only writing something every day, but you should have the intention of delivering something informative and interesting so that your prospects start following you and read your post every time.

Blogging is the cheapest way to attract prospects from different areas. Starting a questions, answers focused blogging is most effective and easiest way to start writing interesting posts for perspective clients. To do this, just check your inbox where you can find a number of queries from your existing and perspective clients. Find out the repeated queries and answers you have given to your prospects and turn this information into a detailed and long blog post.

To do this, just check your inbox where you can find a number of queries from your existing and perspective clients. Find out the repeated queries and answers you have given to your prospects and turn this information into a detailed and long blog post.

qualified leads

For example if you see SME Joinup blog, you find advice on B2B lead generation tactics, online advertising, brand promotion, consulting business outsourcing, digital marketing, Ecommerce, finance and accounting, franchising, fund raising, loans etc. because we get maximum number of queries on these topics only. The company answers the common questions in blogs all along the brief info about service providers in same area and current market trends etc. This exercise become the easiest and cheapest way to attract prospects and increase sales leads conversion rate.

Tip 2# Use Social Media Wisely for Relationships and Engagement

Using social media efficiently is another effective way of B2B sales leads generation. Many B2B businesses find dozen of clients on social media and add value to the business. However, sometimes they get stuck in to a waste of time followers’ trap and the friends circle by hopeless broadcasting practices but they can save themselves by implementing an effective strategy for influencing prospects. Number of groups on your social page does not matter but the significance of these groups definitely matters. So join only those groups where you find real prospects that ask questions and look for genuine advice.

Start answering the questions posted in these groups by members and take part in every discussion that you think that it could be a source of B2B sales leads generation. Always answers like an expert. Any times, if you face difficulty to provide right answers refers other sources who could be a right basis for right information or asked questions. Go to SME Joinup Linkedin and Facebook to know more about how to use social media effectively for B2B sales leads generation.

So join only those groups where you find real prospects that ask questions and look for genuine advice. Start answering the questions posted in these groups by members and take part in every discussion that you think that it could be source of lead generation. Always answers like an expert. Any times, if your face difficulty to provide right answers refers other sources who could be a right basis for right information or asked question.

Go to SMEjoinup Linkedin and facebook to know more about how to use social media effectively:  

sme joinup linkedin page

Tip3# Make Events like Seminars and Webinars Work for You

Events, seminars could be the most effective tools for leads generation because you provide valuable information in the form of webinars and seminars with the help of industry experts. Your prospects start trusting you because you become a source of genuine information for them and start asking you the questions related to their business problem and it opens doors for sales lead generation and other business tie-up opportunities!

Though this practice could be little expensive but you can think of generating high number of sales leads by powerful planning and right strategy implementation.

b2b lead image

Here are some examples of events of SME Joinup that it has organized for trust building among its vendors and other associates. These programs helped SME Joinup to generate data of new prospects and establish it a leading marketplace for varied type of SMEs who always seeks for right information through trustworthy sources. It also shares industry leaders videos through which its audience gets right information.

Tip4# Networking Smartly To Hit Prospects Directly

Networking is a great tool for B2B Sales lead. The traditional meet up programs never leads to productive results, they are just wastage of your time and resources and heading you nowhere. If you really want that your networking leads to sales generation, use tools and techniques for connecting prospects rather than waiting for they find you and to getting connected.

If you visit SME Joinup social pages, you will find that it connect with new prospects that are a good source of business and become verified vendors with SME Joinup as an integral part of its overall business.

Tip5#Direct Communication through Mail Alerts and Newsletters

Newsletters and mails could be one of the best tactics for targeting sales leads. As per the data provided by Chief Marketer’s, email marketing is the most effective tactic for lead generation. You can easily target 50-100 ideal prospects through personalized mails and newsletters shared on a regular basis.

SMEjoinup share’s newsletters and Emails to all its networking partners and prospects and many of them connect directly though their mails when they saw the shared information. It also gives personalized touch to its posts that generates more leads.

To know more about best email marketing practices you can read a number of blogs uploaded on SME Joinup website. Also, must read “Top 5 Email Marketing Service Providers for Small Businesses in India” to find a right associate for your business. Like this there are many other interesting and informative posts in news section on SMEjoinup. You can also register for getting newsletters and other business alerts directly in your mail.

If not start using them as they are simple, cost effective and result oriented. You can also experiment with other practices like organic search marketing (SEO) is arguably one of the most valuable long-term strategies for generating B2B leads.  That’s all on how SME Joinup is generating business leads for revenue generation.

Visit SME Joinup vendors’ page and can leave your queries to know more about them. The list of some of the verified vendors includes Leadbull, SME Get Online, CMO Axis Outsourcing, Orange Mantra, Lead Squared and many others who are serving in this segment efficiently.  For more information, you can register below by providing some basic information about you. Or, call on services helpline  07838006101  for quick response!

Source: www.powerformula.net, thebitterbusiness.com

 

February 22, 2016

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