5 Facts You Did Not Know About Facebook Marketing
In June 2017 Mark Zuckerberg proudly displayed that Facebook as a social media platform had nearly 2 billion users exposing the future potential of Facebook marketing. Having such a wide base do you think it is for wise for any marketer to ignore the growth prospects of Facebook?
However, there are some aspects of this digital marketing medium that marketers are yet not aware of.
Let us delve deep into the world of Facebook marketing and discover what these facts are
1. Facebook bids are seasonal
The bidding process of ads has a major impact on the kind of results your Facebook marketing strategy would deliver. The Facebook algorithm is based on a bidding process which calculates the cost of each impression based on a large number of external factors.
Facebook for business tries to satisfy most of the marketers but with so many of them vying for the customer’s attention, it is hard to be able to achieve a balance.
In such a situation using Facebook marketing for small business provides impressions to the brand that is able to bid the highest. So; all the special events like Black Friday, Christmas and related special days, would definitely have higher priced impressions.
The catch on this bidding process is that Facebook does not always make you pay the amount that you bid for. It will still aim for making you pay the lowest amount possible to win that bid.
If the bid you place too low chances are you might not get the kind of result you want to achieve.
However, if you bid too high do not worry as you would have to pay only the lowest possible Facebook sponsored ads cost hence making it a winning deal for you.
2. Amount of text in image
Recently, Facebook decided that the amount of text you could put in your ad should not be more than 20%. If the text used was more than that Facebook would straight away cancel posting the ad on their platform. This caused a lot of problem for most marketers who were unable to understand what was the problem with having more text?
Now they provide you the option to go through what kind of reach their each ad is going to have. Your Facebook advertisements would be screened on the amount of text it has. It will be provided an image text rating which could be OK, low, medium or high.
You then know where your ad is lacking and what needs to be done in order for it to be able to target the correct type of customers. A Social media management company can guide you better in understanding the entire concept behind this thinking.
3. Using click to chat option for Facebook marketing
Not many people investing effort in Social marketing are actually aware of the fact that the chat option can also be used to increase the way they reach out to their customers. Social media promotion services are all about not letting your customer feel left out and guiding them towards the process of completing a sale.
Click to chat Facebook campaign is the next best offering for customers who are familiar with your service but still need a further push before taking the final decision.
You can answer any kind of queries over the service or product here. This would give your customer a feeling of being cared, resulting in establishing a relationship with the brand.
4. Using audience insights
Facebook sponsored ads deliver results all thanks to its ability to be able to reach specific audiences. Narrow down your selection by targeting their location, age, gender, education level, relationship status and other unique behaviors they display.
You get the option to analyze seed audience where you can add interests and the social affinity of your customers.
Audience insights also give you the option to find out what kind of pages are being liked more by your target consumers.
5. Facebook audience network
Launched in 2014 the Facebook audience network (FAN) was quick to achieve $1 billion annual run rate. Audience network a prominent Facebook tool that allows your AD to be shared across many apps and sites.
Adverts that you place on the audience network can be created in multiple formats like video and display placements.
Selling on Facebook then becomes a cakewalk for those who are just starting.
Effective use of the audience network leads to the successful achievement. It helps you achieve goals like traffic, app installs, product sales, video views, reach and brand awareness and engagement.
The most powerful fact about Facebook marketing is not its reach but its flexibility. You can customize your marketing strategy and play around with the multiple modules. Though it may take you some time to understand and grasp all its benefits, it is totally worth the effort.
Consult a Facebook marketing services firm to help you do so effectively!
They will formulate a strategy that would lead to maximum Facebook leads for you.
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