5 Facts You Did Not Know About Facebook Marketing

May 10, 2018

5 Facts You Did Not Know About Facebook Marketing

In June 2017 Mark Zuckerberg proudly displayed that Facebook as a social media platform had nearly 2 billion users exposing the future potential of Facebook marketing.  Having such a wide base do you think it is for wise for any marketer to ignore the growth prospects of Facebook?

However, there are some aspects of this digital marketing medium that marketers are yet not aware of.

 

facebook marketing

Let us delve deep into the world of Facebook marketing and discover what these facts are

 

1.   Facebook bids are seasonal

The bidding process of ads has a major impact on the kind of results your Facebook marketing strategy would deliver. The Facebook algorithm is based on a bidding process which calculates the cost of each impression based on a large number of external factors.

Facebook for business tries to satisfy most of the marketers but with so many of them vying for the customer’s attention, it is hard to be able to achieve a balance.

In such a situation using Facebook marketing for small business provides impressions to the brand that is able to bid the highest.  So; all the special events like Black Friday, Christmas and related special days, would definitely have higher priced impressions.

The catch on this bidding process is that Facebook does not always make you pay the amount that you bid for. It will still aim for making you pay the lowest amount possible to win that bid.

If the bid you place too low chances are you might not get the kind of result you want to achieve.

However, if you bid too high do not worry as you would have to pay only the lowest possible Facebook sponsored ads cost hence making it a winning deal for you.

facebook marketing

Image source

2. Amount of text in image

Recently, Facebook decided that the amount of text you could put in your ad should not be more than 20%. If the text used was more than that Facebook would straight away cancel posting the ad on their platform. This caused a lot of problem for most marketers who were unable to understand what was the problem with having more text?

Now they provide you the option to go through what kind of reach their each ad is going to have. Your Facebook advertisements would be screened on the amount of text it has. It will be provided an image text rating which could be OK, low, medium or high.

You then know where your ad is lacking and what needs to be done in order for it to be able to target the correct type of customers. A Social media management company can guide you better in understanding the entire concept behind this thinking.

Image source

3.   Using click to chat option for Facebook marketing

Not many people investing effort in Social marketing are actually aware of the fact that the chat option can also be used to increase the way they reach out to their customers. Social media promotion services are all about not letting your customer feel left out and guiding them towards the process of completing a sale.

Click to chat Facebook campaign is the next best offering for customers who are familiar with your service but still need a further push before taking the final decision.

You can answer any kind of queries over the service or product here. This would give your customer a feeling of being cared, resulting in establishing a relationship with the brand.

4.   Using audience insights

Facebook sponsored ads deliver results all thanks to its ability to be able to reach specific audiences. Narrow down your selection by targeting their location, age, gender, education level, relationship status and other unique behaviors they display.

You get the option to analyze seed audience where you can add interests and the social affinity of your customers.

Audience insights also give you the option to find out what kind of pages are being liked more by your target consumers.

5.   Facebook audience network

Launched in 2014 the Facebook audience network (FAN) was quick to achieve $1 billion annual run rate. Audience network a prominent Facebook tool that allows your AD to be shared across many apps and sites.

Adverts that you place on the audience network can be created in multiple formats like video and display placements.

Selling on Facebook then becomes a cakewalk for those who are just starting.

Effective use of the audience network leads to the successful achievement. It helps you achieve goals like traffic, app installs, product sales, video views, reach and brand awareness and engagement.

Image Source

Conclusion

The most powerful fact about Facebook marketing is not its reach but its flexibility. You can customize your marketing strategy and play around with the multiple modules.  Though it may take you some time to understand and grasp all its benefits, it is totally worth the effort.

Consult a Facebook marketing services firm to help you do so effectively!

They will formulate a strategy that would lead to maximum Facebook leads for you.

imagesource

May 10, 2018

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Top 7 Whiteboard Explainer Video Tips That Talks About Your Business

December 01, 2018

Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting

Read More  
Facebook Ads | Top 6 Reasons Why Your FB Ads Are Not Converting

November 29, 2018

There were only 3 million active users on Facebook 4 years before; and as of 2018 there are more than

Read More  
Top Facebook Boost Post Tips - Get Results and Generate More Leads

November 13, 2018

Majority of the online marketers who wish to advertise on Facebook and get more leads using Facebook boost posts will

Read More  
Why Should Your Business Hire Explainer Video Company Instead Of Freelancers?

November 10, 2018

We all know the benefits that having a website can help you trigger brand awarenes; overhauling your public image virtually

Read More  
Animation Video Maker | Promote Your Brand With Our Corporate Videos

November 03, 2018

Whether you’re a beginner or already an established brand, SME Networks is an expert Animation Video Maker company that

Read More  
Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not

Read More  

Latest Events

CLO Engage Summit

Date: 10 January, 2019 - 10 January, 2019

India Investment Conclave

Date: 11 January, 2019 - 11 January, 2019

11th Global Intellectual Property Convention

Date: 17 January, 2019 - 19 January, 2019

PanIIT Conclave 2019 Artificial Intelligence

Date: 18 January, 2019 - 19 January, 2019

Mobile And Digital Marketing Summit

Date: 27 November, 2018 - 27 November, 2018

Emerging HR Summit

Date: 18 December, 2018 - 19 December, 2018

PITS - Pharma IT Summit

Date: 28 November, 2018 - 28 November, 2018

World AI Show - AI, MI & Robotics

Date: 22 November, 2018 - 22 November, 2018

TEDx IIFT Delhi

Date: 21 October, 2018 - 21 October, 2018

Decathlon India Run

Date: 14 October, 2018 - 14 October, 2018

4 thoughts on “5 Facts You Did Not Know About Facebook Marketing”

  1. Hey Pal

    I have never done facebook advertisement before. I was searching for “Facebook Marketing” and found your article. It is really very informative. I like the way you describe very clearly. Thanks for sharing with us. 🙂

    http://www.w3clicks.com

  2. When I came on the page that time it shows us a mean where it is better for all who always staying about Recording. I always like to deliver the interesting those Assignment Master instructions where it is better to get them as more helpful. I am doing more work because i just think that you get it and take help from this.

Comments are closed.

-->