5 Effective SEO Strategies That Won’t Cost Your Startup a Dime

When most people think about search engine optimization (SEO), they think about a long-term, expensive strategy that takes up not only plenty of their precious time, but also drains their bank account. While SEO should be looked at as an investment for your business, and not just expense, there actually are plenty of great ways to build your search engine rankings without spending a single penny.

Especially when you are a young business, strapped for cash (or even just not ready to make the kind of investment that SEO can sometimes be), finding ways to improve your rankings with spending a lot of cash can mean the difference between success and failure. For most small business owners, your budget is very small, and most of your money will be apportioned long before you can section off a piece for SEO strategies, even just for SEO content.

In general, start-ups fail for 2 reasons. First, they spend too much money, without the right backers and investments. Second, they are not aggressive enough with their SEO strategies, and end up falling short when it comes to customers and client acquisition.

To run a business takes money, and you should not be afraid to put money into SEO strategies—when you have real money to do so. In the meantime, there are plenty of ways to improve your rankings that won’t drain your bank account.

Here are 5 of the most effective SEO strategies that are affordable:

Sharing On Social Media

Social media is definitely the future of online advertising, though that doesn’t necessarily mean that you have to spend money on social media marketing. Simply having an active page that adds value to your fans’ news-feeds is a great way to build clout for both your social page and your website. Link to it, mention it, and keep your customers interested. Remember the golden rule when it comes to social media, however, do not clog your users’ pages with useless content. Always look for value over quantity. The more valuable and useful it is, the more likely it is to boost your SEO strategies.

Using Images Effectively

Posts and Pages ages and posts without images can’t be shared on image-centered curation sites like Pinterest. Why deny your prospective customers the opportunity to find you in those places? But just having an image isn’t enough. You need to name the file with the keyword phrase and use the keyword phrase in both the title and alt tags of the image to maximize image-based search results.

For instance, if you are writing a post about your widgets, and your keyword phrase is “best widget for blah,” the file name of the image you use  should be named something like “best widget for blah-widget1.jpg.” And when you add the image to the post, you want to fill out the Title and Alt Text fields of the image dialog with “Best widget for blah – so when someone searches for your keyword phrase, that image is more likely to show up in the image search and bring viewers to your post.

Widen The Net For Humming Bird Friendly Keywords

Hummingbird brought a change in the way Google parses queries. Instead of matching up separate keywords to pages, it is now looking for actual search intent.

Keywords still are crucial, but now you should look for larger buckets of niche-specific word combinations. To do this, first, determine various conversational phrases people are likely to use when searching for your services.

For example, instead of flowers, try phrases like Valentines bouquet, same day flower delivery, or inexpensive flower arrangement. When possible, target conversational phrases just as they are, for example, target where to buy flowers in bulk.

Hone Your Website URL Structure

The websites that have a streamlined URL structure often are ranked higher than websites with messy structures and confusing content organization. URLs and links are the building blocks of your website, so make sure that they are consistent and search-engine-friendly.

Only Hire A Proven Professional

Finally, Hiring a smart and professional SEO service provider like Tech Info World goes a long way in offering affordable SEO strategies for Small Businesses in India. Tech Info World has a rich clientele that includes names like: Altec, Galleria Creations, My Perfect Click, Signet, Orosol International,  My Happy Holidays, SFC.

Among numerous SEO service providers in India, Cliff Tech Digital is a leading market player. The company offers a range of customized solutions that enable entrepreneurs, businesses, non-profits organisations to engage in various SEO strategies at cost effective rates.

To review Cliff Tech Digital case studies, click here.

If you are still searching for some cost effective and smart SEO strategies service providers who can implement cost effective strategies, kindly get in touch with our “Trusted Vendors” via email at request@smejoinup.com.