4 Best Tips for Email Marketing

We have all done it! Right!

You must have effectively written an email, checked every sentence and have rattled your brain to put in best and catchy subject.

Then you hit the send button and it get opened! You relax.

However, you are back to square one when you realize that your email has not resulted in the desired action.

Is it hampering the business growth? Do you need some email marketing tips?

This article will discuss some of the best email marketing strategies to make your email convert.

First of all let us understand why companies need email marketing?

Email marketing offers  direct communication for any sales representative. It is an important armor for any sales and marketing team of the company.

Further, successfully implementing email marketing is highly cost effective. According to the Direct Marketing Associates, an effective marketing strategies will give your a ROI of about 4,300%. Hence, email marketing tools are highly implemented by online marketers.

As per the report published by Pew Research Center, 52% of US mobile phone owner read their emails from their cell phones. Hence, email marketing can also be targeted with mobiles .  Forrester Research released a study that found 42% of retailers’ emails were read on smartphones by the consumers and around 17% were read on the tablets.

The Nielsen study mentioned above also found that 27 percent of US online shoppers subscribe to store or product emails in order to save money. This conclusion is backed up by recent data from Deloitte that found 65 percent of consumers say email coupons are important when grocery shopping online. Similarly, Shop.org reported64 percent of US Internet users have printed a coupon from an email. Though consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The number of mobile coupons used is estimated to double over the next five years to reach 1 billion people. Email marketing is a good way to start reaching the growing number of online bargain hunters. The big brands are already using this tactic for that purpose.BIA/Kelsey reports that 36.6 percent of national businesses use email marketing for local promotions…Read the full article here

Here are 4 Best Tips for Email Marketing

1) Create Value

Your E-mail should speak about them and not you.  Around 294 billion emails are sent each day.  If you wish your consumers to open and read your mails, make it valuable for them. It should give them something and not brag about your products or services.

2) Personalize your E-mail Marketing Campaign

The best email marketing tool is simply to personalize your emails. Often to save time, sales people send send bulk emails even if they can personalize to target the individual. Give the consumers offer and information as per their need and make them feel special. Such email marketing ideas would really be effective.

3) Ice-Breaking E-mail Subject

Make sure that your email subject line highly effective, catchy and relevant. The email subject line must be actionable for example,  download, buy, and it should relevant to the topic. Quotes, intriguing stories and questions are best form to write effective email subject lines.

4) Keep it short

Keep it short. People don’t have time to read long emails. Hence, the email should revolve around the topic and should be brief and crisp. If you want to provide additional details, you can share your website link for readers to browse.

Finding the best email marketing services can a headache! The service provider should be well versed with the E-mail marketing tools. Netcore is one such email marketing service provider that has rich experience and strong foothold in the market.

Established in 1998 by Mr. Rajesh Jain, netCORE services a strong base of 3,500+ enterprises including some of the marquee names like ICICI Bank, Future Group, Hindustan Unilever, Colgate, Tata Sky & many others.

netCORE is head quartered in Mumbai, India and has an employee base of 400+ spread across 7 strategic locations.

The company provided triggered email marketing services on the basis of customer activity on your website. Netcore’s secure delivery infrastructure delivers the emails on time.

The company has received numerous accolades since its inception.

netCORE’s email marketing has given us the incredible ability to clean up and manage our lists. The built-in deliverability tools and opt-out features give us the peace of mind to know that our messages are being well received by our members. We’re currently segmenting our lists so we can reach our members with an even greater degree of personalization

-SANJAY NAGPAL, Head – Technology Infrastructure, India Today

Similarly, Juvlon is also trusted email service provider that offers strategic email marketing services.