10 Tips On How To Create Effective Corporate Videos For Small Businesses in India

Whether you are an established entrepreneur or just started your new business, the quality of an execution of your company video can speak volumes about your business. The trend of doing business have changed that it used to do. Business owners are adopting new ways of marketing and branding their products and services.

Traditional marketing methods have taken a back seat and now there are newest ways implemented for the consumer engagement – Corporate videos and films are one of the tried and tested advertising and promoting methods that these days business owners do not hesitate to use. In fact, it has become mandatory to have a corporate video or a film made that makes it easier for the entrepreneurs to market their products and services easily.

“Video brings human touch to your marketing campaign” – The primary key to make an effective corporate video is to tell a compelling story in a concise way.

According to ComScore, online video continues its growth trajectory as “more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.”

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But you’re not Steven Spielberg, so how do you create an effective video ad that will capitalize on these figures? Here are 10 tips to create an effective video for your small business to flourish:

1.Put together a plan for the corporate videos

To figure out what type of message you’d like to convey, consider the following questions:

• Is it a general introduction to your services?
• Are you promoting a new product or service?
• Do you have a “special offer” that you want to emphasize?
• How does your product or service make your customer’s life easier, better or happier?
• How can you emphasize your experience and reputation?
• Can you convey how your customers feel about your product or service through testimonials or quotes?

2.Make your corporate video a fun marketing

One of the biggest advantages to making corporate videos is that they are a fun way to visually showcase your business. It doesn’t have to be high-pressure advertising or a slick Hollywood production. In fact, corporate videos for websites work best when they focus more on product uses and industry trends than sales or hype. The videos remind people that your company is run by people who share similar values and beliefs.

3.Tell a compelling story that engross your viewers

One of the biggest advantages to making corporate videos is that they are a fun way to visually showcase your business. It doesn’t have to be high-pressure advertising or a slick Hollywood production. In fact, corporate videos for websites work best when they focus more on product uses and industry trends than sales or hype. Videos remind people that your company is run by people who share similar values and beliefs.

4. Use humor and involve customer in your corporate video

Humor can be a great way to lighten the mood of a video and lead to a viral-like viewing as well. For businesses it is usually a very good idea to have a little humor in every video if possible. Also, social proofs are a critical element of any effective marketing plan which is why businesses should utilize customers, especially happy customers, whenever possible in their videos.

5. Selecting an appropriate setting for your corporate video

If you have a bar or a hotel, you might want to capture your chef at work in the kitchen. If you are a service business, like a plumber, show one of your employees arriving at your customer’s door in a spotless uniform bearing your logo. Your video reflects your business so be sure to present the image that you want your customer to remember.

6. Highlight what your brand makes great in your corporate video

Why should viewers be interested in your brand? Answer this question in your video ad by emphasizing what makes your company great at what it does. Tell viewers why your brand is unique and different from others. Share your achievements. Showcase your track record for success. You can even include customer testimonials and positive feedback. The more you highlight the benefits of your company, the more effective your video ad will be.

7. Do not overlook the wardrobe for your corporate video

Like your script, background music, setting, wardrobe is as much important as other elements in your video. The “actors” in your video should wear neutral-colored, clean, attractive clothing. You want your customers focusing on your message, not on your clothing unless of course you’re a clothing retailer in which case the above doesn’t apply.

8. Keep your corporate video short and sweet

A typical advertising video should last no more than 30 seconds. It may easier to shoot multiple short clips that can be combined later rather than one long video that has to be edited down. You may have to shoot multiple short videos to get the look and feel you want.

9. Corporate videos offer opportunity for call to action

An effective video marketing campaign should end with a strong call-to-action statement. Whoever is voicing the video should direct the viewer to visit the website to learn more information about the brand and product. If your message is well executed, then it can lead to countless conversions. Remember that hard sales pitches do not work well online since many people use the Internet to do their own research and avoid sales pitches.

10. Search engines favor corporate videos

If your corporate video strategy is thoroughly documented and clean cut with a description and tags, and if it provides solutions to what online surfers are searching for, then it can get high rankings in search engines. Even if you run a small business, by cornering a niche on YouTube you can build a loyal online following. YouTube is also a social network, making it easy to engage with followers. Another great way to boost search engine rankings for videos is to use transcriptions. Posting your content in video and text formats helps build your case as an industry expert.

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