10 Things You Should Know When Hiring Online Reputation Management Service Provider in India
Today, communication is led digitally. It empowers the brand by helping them build their awareness, creating engaging communities online and offline. Through interactive experiences, the brands and their audience come together. Hiring online reputation management services could help to increase brand visibility and hence increased sale.
What Are Online Reputation Issues A Brand Might Experience?
Business owners are often taken off guard by online reputation issues. Most of them don’t even realize they need to be concerned about their reputation online.
A common question we hear, “Why are people saying bad things about us on the Internet, and what can we do about it? “. Business owners spend long years developing a strong brand. It can be beyond unsettling to wake up one day and see defamatory remarks appearing online, particularly when the items move beyond constructive criticism to include outrageous accusations and even slanderous or negative remarks.
Even worse, the negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them. Whether the comments are true or not, these negative search results jeopardize the company’s online reputation.
Why Do You Need Online Reputation Management?
When talking about small businesses, since they have just started and do not have sufficient budget for marketing and PR, therefore to be in a good limelight it is absolutely essential to ensure that the company has the best Online reputation management service provider.
The range of Internet marketing is extremely large in the world. Unfortunately, business owners fails to understand how poor online reputation management can damage their company’s sales. You should never underestimate the cost of poor reputation.
For example, A company that had a severe online reputation problem; when potential customers searched the company’s name, 7 of the top 10 Google results were negative. After careful review of their rankings and prior-year revenues, he estimated the venture was losing nearly $2 million a year in sales because of negative search engine results. The company confirmed his estimates were accurate — but low.
Online reputation management clearly has a big impact on company’s revenue. However, after understanding the need of ORM for small business in India, one question would be still bothering you.
How To Figure Out Whether Your Small Businesses Should Use ORM?
As a small business owner, you probably feel like you are running a marathon within your company, jumping from one project to the next with a million and one things to worry about.
You probably feel like there is no time to stop and breathe, let alone stop and “Google” yourself.
But monitoring and controlling your online reputation — what people are saying about you and your business online — isn’t a self-involved, frivolous, or wasteful way to spend your time. Hence, it is crucial and essential for small businesses of India to hire online reputation management services.
Here is what Pierre Zarokian, CEO of Reputation Stars (ReputationStars.com) and SubmitExpress.com has to say:
- 83% of consumers say online customer reviews influence their purchase decisions. (Source: Opinion Research Corp., June 2008)
- A word-of-mouth recommendation is the primary factor behind 20% to 50% of all purchasing decisions. (Source: McKinsey Quarterly, April 2010)
Why Can’t Someone Handle His/Her Own Online Reputation?
The best analogy that you can think of is anti-virus software for your computer. There are probably only 25 guys on the planet who can do good anti-virus protection on their own because it requires deep technical expertise.
We have dozens of engineers who work on each of our products, which are designed expressly to fix or enhance your digital reputation and profile.That said, there are certain things that you should do on your own, like have a thoughtful, well-curated LinkedIn profile. And you should have a Twitter handle that is your name, not something like “I Love Pizza,” unless your job is in pizza.
How To Choose Best Online Reputation Service Provider in India?
The question which arises is how you can trust an online company which you have not seen physically and how long it is going to take to implement and how much it is going to cost. When going through the process of engaging online reputation management companies, some of the best tips for choosing an online reputation management company India is as follows:
Services offered by them:
This is extremely crucial when selecting an Online Reputation Management company for your business. A good reputation management firm is one which addresses all aspects of personal or business problems. Reputation management is not just pushing the negative reviews to accommodate positive ones. It is far beyond that and good reputation management firms will try to go past the ordinary options.
Successful track record:
A reputable professional should be able to show a successful track record with other clients. This should include “before” or baseline Google rankings (before the ORM work began), and “after” results. Negative web pages should be moved down in the results, being replaced by web pages with positive or neutral information about the company. If the client company does business in multiple countries then ask to see country-specific search engine results.
Credibility of online reputation management company:
A firm guaranteeing assured and positive results does not make it credible. A credible firm is one which has been verified by the third part monitor. There are many Online Reputation Management firms that claim to be credible but instead of providing valuable services, they only rake in the money.
Is Hiring Online Reputation Management Services in India Expensive?
It can vary greatly depending on the unique factors of each reputation. When a service provider gives a quote to a potential client, it considers if the ORM work to be done is proactive or reactive. Maintenance and preventive measures are generally less expensive than trying to repair an online reputation problem after it’s happened. They also consider the size of the company, the scope of the work, the specific countries they are doing business in and the estimated return on investment.
There are numerous Online Reputation Management Service Providers in India for small business that can improve and enhance your online presence. For example, Optimization Systems offers professional and cost effective Online Reputation Management solutions for small business.
It offers a comprehensive ORM solutions for small business that would help in improving your online reputation of your business.
Similar to Optimization Systems, there are other Online Reputation Management Service providers in India like YNG Media, Chanakyanitti, TIC, Optimzed Infotech that have helped numerous small businesses to enhance their web reputation.
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