Financial Services

Business Plan Writing

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Introduction of the service

When I am asked to explain why writing a business plan so important, my first inclination is to quote Lewis Carroll, in Alice’s Adventures in Wonderland.

Alice comes to a fork in the road and asks: “Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where–” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

For me; this scene sum up perfectly the problems of not having an over-arching goal, and plan for your business. Without a plan, a business is essentially rudderless, and day-to-day activities are likely to be haphazard and reactive, in stark contrast to those businesses implementing a well thought out business plan.

Features of Business Plan Writing

  • A detailed review of key aspects of the business from inventory to marketing
  • Financial statements including income tax, cash flow, balance sheets
  • Well-researched marketing plans explaining how your business will counteract competition and take advantage of industry trends
  • Cost estimates, established contracts, insurance declaration pages

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A business plan is a strong business tool, especially for the small business owner. It provides you with every detail about your business and allows you to review the hard, clear facts that are needed to make strong and successful business decisions, even if it means starting the business over.

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When seeking investment in your business, it is important to clearly describe the opportunity, as investors will want to know:

  • Why they would be better off investing in your business, rather than leaving money in a bank account or investing in another business ?
  • What the Unique Selling Proposition (USP) for the business arising from the opportunity is ?
  • Why people will part with their cash to buy from your business ?
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Believe it or not, part of planning your plan is planning what you'll do with it. No, we haven't gone crazy--at least not yet. A business plan can be used for several things such as:

  • Monitoring your company’s progress
  • Enticing key employees to join
  • To raise funds
  • Showing it to the suppliers to demonstrate that you are a worthy customer
  • Assessing company’s potential
  • How much control are you willing to relinquish to investors
  • Future vision
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Business plan formats can be downloaded from the internet, there is no single format really. Depending on your type of business and type of information you want to chalk down you could select a format and even customize it further as it suits you.

We can share few samples with you too

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Cost to write a business plan is based on the complexity of the plan, how much market research has been completed by the business owner, and how much research and assistance it will need to during the creation of the plan.

However; the cost varies from INR 50,000/- to 300,000 depending on the time taken to research and write than a plan for a business which comprises of complex technology products in emerging market niches, written to represent to large venture capital firms etc.

A well-written business plan can help you convey these points to prospective investors, helping them feel confident in you and in the thoroughness with which you have considered future scenarios.

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