Want To Redesign Your Website? Don't Forget These Top 5 Things To Keep In Mind When Redesigning It
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Having a website in today’s date is more of a necessity than a luxury to show off your products and services. People are realizing the importance of having a website and now a day there are more customer centric website made; the website designs are aesthetic than just “Being Chic”.
If your website has been around long enough, you will probably need a new website that comes equipped with advance features and responsive design. Redesigning a website is more than just giving an improved look. The successes of your business truly depends on how well-functioned is your website.
Like that famous saying, “The More The Merrier”….more approachable your website is, better the business it gives.
Before you Redesign Your Website….
image source:Web Design
Why are you redesigning it?
Before undergoing any redesign, however, it’s important to understand what it is you wish to accomplish. Are you unhappy with the way your site functions? Do you simply want a better-looking site? Do you need to improve search engine rankings and sales conversions? Maybe the focus of your business has shifted and it’s time for new content.
What type of redesigning you are expecting?
Now that you’ve decided exactly why you want to redesign your website, it’s time to decide just how far down the rabbit hole you need to go. Perhaps a small change in visuals and content is all that’s necessary. On the other hand, you may need to add new features or completely redo your underlying code base. Depending on your needs and budget, a large overhaul may be out of the question, or it may be the most cost-effective long-term solution, so take a moment to think about your needs going forward and work with your developer to strike a balance that best meets them.
How has been your website been approached?
Along these same lines, don’t forget to take look at how users are currently interacting with your site. This will help you identify great content and problem areas. Study your traffic statistics and site analytics for information on things such as entry and exit pages, sales conversions, and search engine keywords. This will help you to understand how visitors find your site and what they do once they get there. While you’re studying those statistics, also have a look at details like screen resolution and browser usage. This will help your developer determine what technical specifications your site should meet and whether a separate mobile version of your site is recommended, among other things.
When and how should you launch your redesigned website?
When and how you launch your redesign can have the big impact on your traffic and in generating buzz about your new site and your product. Maybe you’re simply making improvements and want to slowly roll out changes over time and unannounced. This unobtrusive rollout won’t give you a lot of buzz, but it will still accomplish your goals of improving the site’s performance and the user’s experience.
On the other hand, a big relaunch around the holidays or at the start of a big promotion, or when announcing a major change in the way your business operates can both draw traffic and generate more interest.
1. Define your audience
Earlier you didn’t, it is time you do it this time.Creating a clear definition of who your audience is will keep you focused on designing a site that benefits them.When you define your audience in detail, you’ll understand more clearly what their pain points are and what information they’re hoping to find on your site.
2. Analyze your competition
There are a few ways to take a closer look at your competition’s online efforts. To do a deep competition analysis, go beyond picking apart their website’s design and use the following tools to dig a little deeper.
3. Think of SEO from the beginning of redesigning the website
How the new redesigne website will serve the target audience is crucial to your popularity. In this respect a consistent focus on SEO from the day one is important. Involving SEO team early in the redesign process is must if you want to reap the SEO advantages throughout.
When a website is being coded or the development process is complete, the SEO demands need to address the design aspects from the scratch. Having SEO in mind from the very beginning of the strategy session will lead to faster results without widening gap between SEO and design elements.
image source:The Country Chicken
Secondly, finding the right balance between UX and SEO is crucial for measuring the success of website redesign. Many websites experience that the new site going live after a redesign is having a steady drop in traffic. On the other side, redesign of website carried out with SEO objective sees a sharp decline in conversion rates. While both can be detrimental on the economic side, a right balance between the two is recommended to address the issues.
4. Evaluate your content
When doing website redesign an evaluation of content is must. You must have some idea about the expectations and needs of the users. In accordance to that you can review and reorganize the website content. With evaluation of your web content, you can easily assess the requirements and gaps corresponding to contents.
5. Fast page loading speed
Faster loading speed is must if you want people to stay on your website and do not decide to leave it. As per various studies, 40% of visitors just leave a website that takes longer than 3 seconds loading time.
So what do you think about the insights provided in here? It did make sense and you have pretty much figured it out where you have gone wrong. Want to redesign your website??? No worries about the quality and the professionalism, we connect you to the top website redesign website service providers in minutes.