6 Tips On How To Increase Your Landing Page Conversion Rates

September 05, 2015

6 Tips On How To Increase Your Landing Page Conversion Rates

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Remember that saying “out of sight, out of mind”. In the business world it holds even greater importance. Given that businesses are rapidly moving toward online platforms to gain customer attention, a good website with an effective landing page can be your key to stay competitive. We share some of the sure-shot ways of landing page optimization that can help you build up your sales pipeline.

1. Presentation is the key

If you desire a landing page that has the potential to transform page visitors into potential customers then you need to focus on its presentation. More often people come on your page through a mailer, following a social media post or an online ad. Your landing page must be attractive and friendly enough to retain their attention and make them take the desired step. For instance, colors play a vital role in presentation and below image will help you get a better idea of it.

buttons_formstack

2. Ease of navigation

Your landing page should be user-sensitive, providing them easy navigability and smoothly guiding them to specific pages. Take care that your page is clutter free, is not loaded with too much information and images. Try and make it clear why a visitor has landed on your page and what they need to do.

3. Your Call to Action (CTA)

When it comes to understanding What is a landing page?” always remember that it is the way of generating leads for your business, and that happens when a visitor further takes an action (by clicking on favorable options). Your CTA (Call to Action) is the step or action that you want your visitors to take. So your CTA should be the most prominent feature on your landing page.

4. Sense of urgency

Use “limited supply” formula for your offerings such as ‘limited time offer’ or ‘limited numbers’ or ‘limited days’. Phrases like “Only 2 days left”, “We can’t do this all day”, “Click now while the offer lasts” or “do not miss out” are excellent at creating sense of urgency to take action.

5. Do not beat round the bush

Each page of your website should have something specific to convey. Introduce goal-driven headline that compliments your offerings, explain your products and services and how they can benefit the visitor, and ways to get them (the action step). A visitor is especially interested in getting the answer to the question “What is in it for me?”. When it comes to generating business, mention only the most useful information, thus reducing any chances of friction between the visitor and the desired action.

6. Create credibility

Putting up testimonials, press coverage, affiliations, quality certifications or any such information will help in gaining customers trust and building business credibility. A high level of trust makes it easier for the visitors to place a sale with you.

Bottom line

A company that understands its customers and their expectations will always be a step ahead of competition. However it is equally important to put that understanding in use and leverage it to expand sales and revenues.

Image Courtesy:buildfire.com

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Cloud Payroll: The Need Of The Hour For SMEs

April 28, 2017

Cloud payroll has plenty of benefits, and taking a closer look at a few of them will help you decide

Read More  
Mistakes Which Can Be Avoided By Choosing To Outsource Business Plan Writing Services In Pune & Mumbai

April 27, 2017

Business plan writing services in Pune and Mumbai are on a growing demand. However, many entrepreneurs feel that seeking professional

Read More  
10 Signs To Look Out For In The Right Cloud Payroll Software

April 26, 2017

Cloud payroll software is the primary reason behind the decline of traditional, painstakingly manual payrolls, obviously for good reason — they

Read More  
Cloud Payroll Myths Busted

April 25, 2017

The transition from in-house software to cloud is imminent everywhere. According to the HR Software BuyerView report from the

Read More  
How Cloud Payroll Can Help You Save Time In Your Small Business?

April 25, 2017

If you run a small business, you must be well aware that time is your most valuable asset. According to

Read More  
Email Marketing Services - SMEJoinup

April 25, 2017

image courtesy:WBN Marketing

Read More  

Related Blogs

Latest Events

Event
Indian Women Convention 2016

Date: 08 October, 2016

Event
World Brand Congress

Date: 23 November, 2016 - 25 November, 2016

Event
Event
Business Opportunities Show

Date: 27 November, 2016

Event
CeBIT India

Date: 08 December, 2016

Event
Nasscom Product Conclave 2016

Date: 26 October, 2016

Event
Pune Connect 2016

Date: 19 November, 2016

Event
Event
CEO Hangout Sales Summit

Date: 08 December, 2016

Event
Visit Startup India

Date: 17 October, 2016